Digital marketing can be unchartered territory for those who don’t know much about this space. A digital marketing agency in Australia clears the doubts.
When it comes to digital marketing, there often can be doubts that you have about how you should venture into this space and what exactly you should do to stand out on the web.
Here are some frequently asked questions about digital marketing that might intrigue you. The experts answer these.
What is digital marketing?
When marketing and the promotion of a business is done through electronic channels, it is classified as digital marketing. These online strategies can encompass social media, videos, campaigns, email etc.
The target is to reach as many consumers as possible and build a strategy that works for your business.
What is content?
Content can be just about anything that has the information you wish to broadcast to the consumers. This content can range from books to articles, PDFs, blogs, website content, infographics and much more.
The tool by way of which the audience discovers you and knows more about you is termed content.
How can I develop a content marketing strategy?
This is the key component of what you need to do. A content marketing strategy is exclusive to your brand as your aim, targets, the audience are unique.
The more you ape another business’ strategy the less out-of-the-box is yours.
In order to create a fantastic content marketing strategy, identify the audience you wish to cater to. The strategy differs according to the age group, the class of society, the brand voice and the goal.
The key is never to boast about your brand, but instead to create content that can solve the consumer’s query.
Do I constantly need to keep creating content?
The way the digital marketing space operates, yes. Content is what will take you from ground zero to scale heights. However, it can be exhausting to keep creating new ideas and write ups every day and thus, here is the solution: repurpose.
Content can be used in a million ways. Once you go about writing a blog, for instance, the content of the blog can be used for social media posts, infographics, ads, email marketing.
By using this technique, you will begin to realise the different ways in which the same piece of content works through different channels.
Is social media an absolutely necessary marketing strategy?
Experts claim that 80% of your time should be spent in ideating and marketing on social media, in contrast to the 20% that should be invested in creating the content.
Social media is an integral part of marketing these days and possibly the most optimum to grow your business.
How often do we find ourselves reading extensive literature? Not too often. How often do we find ourselves exclaiming in surprise at a great tagline or a copy on Instagram?
Now you see.
What is the difference between B2B and B2C marketing from the writing point of view?
B2B marketing refers to businesses that are selling their service to other businesses. B2C marketing refers to businesses that are selling their services to consumers.
The tonality is different while crafting content for these. In B2B marketing, the tone is formal and business-like whereas, in B2C marketing, the tone can be slightly casual, creative and fun.
How do I know if the marketing strategy is working?
Insights! The best way to know if you are on the right track when it comes to content are through insights. Google analytics offers a view into how your blogs are performing, which campaigns have managed to attract customers, how many clicks have converted into leads.
Social media too offers insights that give you an idea instantly of how your posts are performing and what exactly are your audience loving.
These insights are vital as they determine if you should continue with the strategy you are using or change over.
What is ROI?
A return on investment is noteworthy in the field of marketing. Designed to give you an idea if you are getting your money’s worth on what you have invested in a marketing campaign.
Different digital marketing strategies account for different ways in which you get to know if your content is performing.
The simplest way to get an idea of ROI is to check the metrics for the campaigns and ads you run.
Are you wondering how ROI works?
Well, for instance, imagine as a business owner you have put a certain sum of money down and paid the digital marketing agency to curate ads for Facebook. The sum of money is ‘X’. You run the ads, and if these work well, they end up attracting an audience and these will click on the ad and be directed to your site.
The clicks turn into leads and further into loyal customers, who may end up making a purchase that amounts to five times X. Thus, though the initial investment was a small sum, your return on investment is profitable.
Is outreach absolutely essential in social media marketing and what is it?
Have you often noticed that while scrolling through your Instagram feed, you come across a celebrity or an influencer speaking about a product they use and you straight away go ahead and purchase it online?
Psychology suggests that we are influenced when people of importance recommend certain products and we are compelled to purchase these as we associate a trust factor.
Thus, as a business, it would be a great choice if you too reach out to influencers in the same space and ask them to speak about your service or product.
Which social media platform works best for generating leads?
Now, this is something that there is no clear cut answer to. You need to test on every platform before you can determine which is the one that suits your strategy the best.
However, there are certain clues. If you are a service or product that can have pictures to showcase your work, Instagram works well. If you are a business where videos are documented of your works, Facebook would be a good option to market on.
A service-based business or a B2B business wherein your goal is to reach out to companies and entrepreneurs would do well on LinkedIn.
Discover which platform works well for your content and build on it.
Is email marketing a good way of targeting an audience?
Absolutely! Email marketing is an efficient way as you are ensuring your audience sees you. The chances of them skimming through mails is lesser than if you chose blogs or ads etc.
Something to remember is your captions, subject, taglines and visuals should be catchy. Bear in mind people will simply move on to another email if they think you’re wasting or consuming too much of their time.
How do I grow my number of subscribers?
A subscriber list is like ensuring that a certain target group sees you. They will receive your updates, know what is happening with the business, and will be in your inner circle. One way to start building the subscriber list would be to have a CTA (call to action) at the end of every email or video or social media post asking people to subscribe.
Another way could be by offering them something. If you are a product-based business, possibly a coupon code, or a discount or vouchers, or a free hamper for every 5 subscribers they get you.
How do I come up with a good call to action (CTA)?
The call to action message should be creative, quirky, fun and short. No one wants to feel forced to do what you are asking or to visit your page or subscribe to them.
People should find it fun and excited to see what you have to offer.
Should I resort to long-form or short-form content?
Check what you are speaking of. If it is something your audience is aware of and does not require an in-depth review, go for social media content. Keep it light, short, crisp, simple.
If it is however something your audience may not be well aware of or familiar with, they would prefer long-form articles, blogs etc that gave an in-depth review.
What is inbound marketing?
Being a part of the consumer’s journey every step of the way, inbound marketing gets you leads and gets customers to your website. The difference between inbound and outbound marketing is that in the former you are constantly engaging your customers through blogs, social media, guest posts etc.
However, in outbound marketing, it involves influencers speaking about your brand, other websites giving it a mention, etc.
Which agency should you choose for your digital marketing needs?
While selecting an agency that you wish to be the steerer in the direction of growing on the web, choose one that you trust.
Packages that are customised and suit your thinking are available. Affordable rates and exclusive deals.
To get an idea of what exactly it is that we offer, here is a gist:
- PPC advertising
- Social media marketing
- Web development
- Email campaign management
- Reputation management
- Lead generation
- Landing page design and so much more
Should you need a web development company in Melbourne or a Magento developer in Sydney, Quint Digital has it all. A one-stop for all your digital marketing needs.
The webspace can be daunting but it does not mean you cannot rise to great heights. Whether through organic traffic or paid links, the key is to know how to go about researching keywords, watching how trends are picking up speed, knowing what does not work for your business and not being afraid to take a risk.
Here’s to growing your business on the web and making it the venture you dreamt it to be. Take the leap and let us craft a business strategy that will give you stunning results.