We know very well that SEO has changed tremendously over the last few years. With advanced algorithms and machine learning technologies to search, SEO has become a hard sector to perfect in the marketing arena.
In this blog, I have covered result oriented SEO strategies and tactics to help you reach the top. Let’s begin!
Close Range Keywords
Target keywords that rank in positions 11 to 20 provide quick wins that improve your performance. Close range keywords have proved to greatly increase businesses’ visibility and web traffic, along with potential boosts in the conversions.
This is because it is easier to move keywords to the first page when they rank close to the first page of the search engine results.
You can make use of Ahrefs to identify close range keywords for your business. Simply enter your domain, and select the location where you wish your organic keywords to rank. Then filter your keywords ranking to 11 – 20 positions.
Once you determine the set of striking distance keywords, develop your existing content to meet the needs of your prospects. This step is indispensable if you are running on thin and empty pages.
Google spiders consider valuable matter as one of the major criteria for ranking. To rank higher you really have to craft meaningful content that would solve the buyer’s queries. Simply put, rather than selling your products, provide the ideal solution to the problems of your customers.
This is how quality content increases domain authority and engagement metrics.
Now, to rectify those thin pages, you can use a software called DeepCrawl. Then copy paste the URL in Ahrefs and identify the ranking of the page. If it ranks within striking distance, then expand your content in such a manner that benefits your prospects.
Other than developing your content, consider the addition of noindex meta tag to clean your empty pages. Also, you can either remove the page and let it result in a 404-response code or you can use 301 to redirect it to better content.
Become a Content Producing Machine
As a marketer, when you generate the product descriptive you need to consider the buyer’s journey. Every customer comes down the sales funnel only when he is aware of your products and services. And almost, most of the customer journey begins with a problem and informational search.
If you are not able to grab your prospects at this stage of their buying journey, then it is least likely that you would ever be able to. This is why you must generate content for all the stages of the buyer’s journey.
Your content can be in the form of blogs, videos, infographics, and anything. Only identify your prospects and analyze which content is most suitable for your clientele community and thus craft your various contents.
When you write your content, strive to answer the end users’ questions. Provide original and meaningful pieces to give your customers good user experience. Make the content interesting and engaging to read by adding images and market facts.
Optimization of Answer Boxes
Answer boxes are not only tied to the answer for voice searches but are also listed before the organic results, giving them maximum traffic with position zero.
In order to rank in Google’s answer box, you need to tackle your prospects’ queries in H1 tags. Ensure the usage of factually accurate details while providing information. Include tables and infographics to make the content engaging for your clients. Finally, make use of tools like SEMrush to check if any answer box appears for your query.
Internal & External Links
Link the pages of relevant content to give Google a good knowledge about the structure of your website. The beneficial thing about internal linking is that it remains within your control, and that gives you the power to choose which page can be linked to what.
You can also leverage the power of external links. Try obtaining such links with high domain authority to increase your website performance.
Last but not the least; engage in social media marketing to distribute your content.
The competition to securing a position in the first page of the search engine result pages have drastically increased with the advancement in the SEO algorithms.
However, with the right SEO strategies and tactics in place, you can be sure to win the battle.
Put into practice the aforesaid strategies to see profiting results.
For further help in implementing the said tactics, contact us. Quint Digital fails no clients!