Whether you pay attention to appearances or not, it cannot be denied that they play a monumental role with regards to what people think about your business.
For instance, you wouldn’t settle on a plain and boring logo that did not convey a message, right?
So it is easy to see why your business website should look and feel spectacular, fusing style with substance. In fact, the aesthetics of your website should be one of the most important aspects of your digital marketing strategies.
As a leading web design and web development company in Melbourne, we at Quint Digital firmly believe that taking your business online is just the beginning. It is more important to ensure that the online audience picks you over your competition.
While there are various means to ensure that your site has the edge over your competition and is getting a regular inflow of customers one of the most powerful is effective web design.
It is important to reach your target audience and even rank high on mobile devices, through a great content management system, a website working exceptionally well and a landing page.
Many business owners end up not realising the potential of web design and get their business website designed by just about anyone, be it an inexperienced freelancer or their web designer neighbour!
While having your web design needs met at, say, $400 or $500 seems pleasing and economical, it is actually a big mistake.
In the long run, a poorly designed website won’t get you the footfall of users or leads that you expect, consequently not bringing sales figures and returns. Your business would end up becoming just another random website on the internet. Yes, it sounds harsh but that’s the reality.
So if you really want to see your business site soar and bring you the returns you expect, the only way is to go for a professional web designer of a digital marketing agency. Maybe your website would be worth $4000 or $5000, but with such an invaluable website, you can rest assured of success and growth.
With that being said, let’s find out how a competent web design for your business can take it to astronomical heights of success!
User Experience (UX) is probably the most important aspect of quality web design. As the term suggests, UX is the experience that a user feels when interfacing with a website, web application, video and essentially any means of human-system interaction.
UX is of critical importance as it is meant to fulfil the user’s intent and needs. By providing a positive experience, your business can achieve loyal customers and a regular inflow of sales figures. In terms of web design, a slow website, low-quality features and irrelevant content and media equate to bad UX and lead to users skipping your website over to your competitor.
Here are the frequent mistakes that lead to poor SEO:
With good UX, you can nurture your site visitors and convert them to high-paying and loyal customers.
Being a leading website in your niche of products/services is all about being credible. When your website is trusted and believed in, not only does it gain authority but it also acts as a magnet for users who are searching online for your niche of products/services.
Not to mention, a credible website gets a lot of word-of-mouth marketing and natural lead generations originating from users who search exclusively for your website.
Effective web design is more than just aesthetic appeal. It can also achieve the successful delivery of your message as a brand. Be it images, content, page layout and page format, you can use these elements to get the attention of the visitor to anything you want to.
If the website lacks clarity and direction, you would miss out on the chance to bring the attention of your visitors and nurture hot leads for your business prospects.
But good web design can bring things in your favour. For instance, if there are any offers, new products/products or selling points that you want your site’s visitors to focus on, you can do so by:
Web design plays a crucial role in paving the way for phone calls and emails from potential customers. And that happens only when the functional parameters of your web pages make an impression on the visitor. Some of these functional parameters include:
Each of these parameters can totally transform the way your potential customers see your website. If done in a strategic way, your visitors get completely convinced about your website and its products/services, inherently taking action towards giving you a call.
A business website can be called successful only if it addresses the needs of customers and in return, gets the sales and ROI that the business owner expects. Honestly, the secret to the success of a top website is the fact that it is designed keeping the customers in mind.
From the perspective of your potential customer, they need to be convinced that your site is up to their expectations. As such, you need to show that your website can be trusted and will deliver what they need.
Here’s how you can do that:
These are the textbook rules of good website design. At Quint Digital, we have extensive experience in creating websites for our clients wherein we ensure that it is customised, effective and in sync with what the online user base finds useful and valuable.
Our web design services have earned quite a reputation and have resulted in stellar site designs that bring real results to our various clients. We don’t believe that a website design should just be that. So, we try to craft a design that serves as your business’ salesperson. Simple. Effective.
We understand all this may be new to you. But what if we told you that web design can also create a mammoth positive influence on SEO?
We understand and that’s why we will show you how Quint Digital utilises web design to improve a business’s SEO.
After all, the usual tendency of most business owners is to go for SEO services before anything else. So let’s make you more tech-savvy!
Search Engine Optimisation (SEO) is essentially about ensuring that a website is featured prominently on the Google search engine results page (SERP).
Needless to say, there are heaps of tools that one may use to achieve that, and one major yet mostly unutilised tool is web design.
The primary reason behind this is the fact that web design is not just about bringing in quality leads to your website but also how Google ranks the website as a whole. Yes, web design is an important Google ranking factor!
Let’s see how web design merges with SEO and makes websites the hot special favourite on the internet.
Whether it is images or videos, it is a known fact that both make your website look stunning from a user, design or SEO perspective.
But the catch here is the fact that both of them also adversely affect the site loading speed. You see, the Google bot favours websites that load quickly and negatively impacts those that take too long to load. This is a well-established concept.
Therefore, web designers need to be cautious whenever they upload media and ensure that the loading speed is in balance with the magnitude of media used.
The good news?
Good web design can help you get the perfect balance between the aesthetics of the website and site performance.
With a high performing website sorted, your website would automatically rank high and lead to good SEO.
In today’s world, browsing through smartphones has become a common occurrence. Almost everyone owns a smartphone through which they search only for products or services that meet their need(s).
Obviously, Google took notice of this practice and thereby updated its algorithm to make a shift to mobile-first indexing.
It was a major paradigm shift and you can find out more from the official Google post.
In a nutshell, Google made modifications to their search algorithm in order to rank websites based on how mobile-friendly they are, even for PC searches!
This can be attributed to the fact that most of the online searches are on mobile today.
Your website can have the best content and images on the internet but if the site isn’t mobile-friendly, it is a lost cause and would rank lower than mobile-friendly websites with inferior content and images!
See how important it is for your website to be mobile-friendly?
With a mobile-friendly web design, your site is aesthetically pleasing and easily navigable on both mobile and PC. This also gives a tremendously positive user experience to users browsing the internet on their mobiles.
No points for guessing but Google greatly favours such mobile-friendly websites and makes them rank high on Google!
Wondering what contributes to a mobile-friendly website? Here are a few pointers to keep in mind:
Making a website mobile-friendly is an utmost priority in the digital market. So never miss out on this aspect and ensure that your site ranks.
On a frequent basis, Google sends out its bot (autonomous computer program) to crawl into the pages of your website and ascertain whether it is relevant to the Google algorithm in comparison to your competition. The most relevant pages in this regard would automatically be ranked high by Google.
In other words, if the Google bot doesn’t find your website satisfactory enough, you directly lose your site ranking on Google.
So if you want to ensure that the Google bot keeps your site rank high, take care of these:
All of these factors make it clear to Google what to look for. With these in place, you don’t have to worry about losing rankings.
After the global pandemic, the importance of having your business online can’t be stressed enough. With a successful online presence complemented with the right web design, expect unprecedented growth and returns even during the testing times of the market.
Equally important is your partner digital marketing agency that will ensure the continued growth and success of your business and its campaigns.
So if you want to see your business website scale to the summit of the internet with the best web design services, look no further than Quint Digital.
Rest assured, you don’t have to look for any more digital agencies once you have partnered with Quint Digital as we will deliver results for real.
Speak to our lead strategist and let us create a website that will rank on Google, bring high-end lead generations, regular sales and the ROI you deserve.
Let’s put your business on the upward growth curve!
When you partner with us, you won't miss out on any aspect of digital marketing for your business objectives. Your multi-channel business campaign would utilise the following channels
Here are some of the reviews by our clients who have experienced unprecedented growth in their business!
We can’t recommend Quint Digital more, once Quint started, it was like a tap was turned on. Phone started ringing and we have been busy ever since.
Thanks for your help
We are proud to be associated with Quint Digital. Quint is a startup with a passion to help Small and Medium Business grow. We wish you and your clients massive online success!!
Best Digital Marketing Agency I found in Melbourne, after trying a few times and being disappointing, I finally met Harpreet, he is honest and knows what he is talking about. Drives his team to deliver SEO and Local SEO results.
Quint Digital have played a major part in growing our pest control business. They are very professional and efficient with everything that they do. They keep us well informed and offer ideas and advice where needed. Thanks guys! From the team at Total Pest Control
It has been a pleasure working with the team of Quint Digital. We were looking for some efficient ways to uplift our business online. And since we got in touch with Harpreet and his team, we haven’t looked back ever since. In a short stretch of time we achieved high level of SEO.
Healthcure Massage has marvelously stood out and has been dominating google locally. Their service exceeds our expectations. We know we have our marketing being done by the best. We highly recommend team Quint Digital.
Brilliant from the first time we spoke about my business marketing needs, to delivering a quality solution. The whole project was delivered without any issues at all. Very happy with the solution I have got. Web design team was quick to respond and change based on recommendatios. Helpfu suggestions all the way when I was confused on my needs. Whole team was very responsive.Highly recommended on web design and digital marketing.
Highly recommended! Always responsive & come with innovative idea’s at every task on each digital platforms. Quint digital team doing amazing work on my business ! Really happy with their services, professionalism & commitment!
We offer the A to Z of digital marketing, providing complete end-to-end services. This brings an impactful online presence, brand authority, gain lead conversions, sales figures and make money for your business. Our unique Multidimensional Formula helps create campaigns that combine any or all of our services.
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Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results