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A Guide To Get Started On Shopify
Create an unforgettable shopping experience by using Shopify services for your sales!
As businesses are moving to the online mode, the buying and selling that was previously done in shops have now got a revamp. The online mode of business is not very different from that of physical reality. However, these have to step up to fill in the gaps that are created.
For this purpose Shopify – a commerce platform stepped up and is giving businesses the edge they need to be on the web.
The Shopify theme store has managed to give many online businesses a great design aspect. Selling online has never been easier. Whether it is Shopify payments or Shopify offers, you are in for a great platform. Here’s a step-by-step guide on the platform.
What is Shopify?
As said, a commerce platform allows anyone to set up an online store and start selling. Whether you are a wholesale or retail or luxury business, whatsoever. Anyone can now begin sales on the web.
How to get started with the eCommerce platform?
A doubt that many may share is how this commerce platform enables businesses to buy and sell on the web. When you subscribe to the platform you, as a business owner, get access to an admin panel. This admin panel is the space where you can set up your ‘shop’ in the sense that you are able to add products to it, store data, and even process orders that are incoming.
Here’s how you get started with the account.
A plan in place
Knowing what your strategy is going to be and how you are planning to stand out from the masses of ventures on the web, is the first step to eCommerce and have a Shopify store.
Sourcing products
In order to sell to your customers, you also need to have tie-ups with retailers and manufacturers and it is best to see this process complete before the actual setting up of the virtual store.
Research
Researching the trends of the market and what makes for a great audience base is primary when it comes to online shopping. You need to identify your target audience and then check out the keyword searches that they are performing. All of this will give you an insight on two things, firstly how well you can expect to do in the market and secondly, whether your strategy will work.
Get a brand name!
Your audience needs to know you in order to remember you. Getting a brand name, having a logo that is centric to your business design, and buying a domain is the next step that follows.
Upload your products!
Once your design is ready, you can begin uploading your products and services to the account. Ensure that the tags, descriptions, titles, and pictures are optimised so as to feature in the keyword searches that people make.
Check performance
Google Analytics is a wonderful way of knowing if your customers are taking action and making purchases, the kind of audience you are attracting if they are in your niche, and what strategies of yours are performing well.
Marketing ads!
Organic reach is great but eCommerce ventures would do well to run promotional ads and campaigns that check the pulse of the market and cater to the audience’s limited attention span. Invest wisely in marketing ads that are quirky, build brand recognition, and are a pro for your eCommerce business.
How does Shopify work?
While ‘anything’ can be sold on Shopify, you may be wondering to what extent this is true. What does your business involve?
Is it something tangible or is it a service-based venture?
Here is a gist of the kinds of businesses that employ Shopify.
Physical products
Physical products are those that can be touched, held, and take up space. Examples of these businesses could be daily essentials, clothes, accessories, linen etc. Such businesses profit greatly by using Shopify in the sense that they can set up their virtual store and have the items listed in sections with previews and pictures that give customers an insight into what these appear like.
Service-based ventures
These kinds of businesses could have more reviews. Clients who avail of the services could write their feedback, pictures of the ambience or clinic or blogs would work extremely well in these cases. Examples of these businesses are doctors, interior designers, etc.
Digital services
There are several of these that you can find on the web. Templates, audio downloads, ebooks etc. are sold online and are huge businesses. If you are an example of this, you can have your own Shopify store.
Learning modules
Whether it is hiring a tutor, taking courses online or renting books etc. these ventures to get a great customer base online.
Membership based services
Certain ventures operate on the basis of membership. A Shopify account works wonders in these cases, as you can provide member-only access to your site.
What are the benefits of a Shopify account?
Once you get the experience of the virtual store and how customised the process of selling can be, you will love experimenting with bettering the consumer experience. This is due to its:
- 1 ) Ease of use: A platform that not only has so much to offer but is simple to use and set up. Shopify has an interface that is user-friendly and does not have any hassles.
- 2 ) Secure experience: Your site could have an SSL certificate that is authentication of security. This means that all the data that is part of your site will be encrypted and passed through a secure connection.
- 3 ) Quick page-loading: Shopify provides your website with a quick page loading speed bypassing any lags and ensuring your customers do not have a frustrating time waiting for their buys.
- 4 ) Customer support at the ready: No matter where you are or what problem you are facing with the Shopify experience as a business owner, there is one thing you can be certain of and that is immediate customer support. 24/7 help is always at the ready.
- 5 ) Mobile-responsive site: These days having your site be mobile-friendly is great as this means that even the users who are on their phones and checking out some buys can have a look at your shop online. As you know in the case of the present generation this is most of the users.
- 6 ) SEO helps your website rank higher: With keywords that have brought the world wide web together and helped users find exactly what they are looking for, SEO used in your website product descriptions, blogs, titles, metadata etc will help your site rank higher.
Is your business on Shopify yet?
If you are looking for a Shopify web developer in Melbourne, the search ends here. Quint Digital – a digital marketing agency in Melbourne has a team that assists businesses with building a great Shopify experience.
This means that your website does not only ace on the web in terms of content but also has a great shopping experience that your customers can engage in. Whether it is with secure payment gateways or having their credit card information protected or even if this means having your products listed out well with descriptions and reviews, online shopping has never been so much fun!
What are your plans when it comes to building your online presence?
Quint Digital will customise your experience and help you build a brand that people trust and turn back to.
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Some frequently asked questions about digital marketing
Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results
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