While the experience of going to a supermarket or a mall and spending the day browsing through the different boutiques and shops is of course a different one, online shopping is taking over.
It is in the fast lane evolving every second and may soon (if it has not already) take over the retail industry. Technology analysts have time and again reiterated the massive impact of the online shopping mart and how in years to come it would revamp the way businesses were perceived and buying and selling were done.
Welcome to the 21st century where this prediction has come true (and how!)
If one thinks back to the industrial revolution, it came about when there was a dire need for change. Necessity brought about a revolution of sorts and here we are.
Today humanity is at a crossroads once again. Retail or online shopping.
As to why online shopping is so popular, here are a few reasons:
You may recall, as a customer, your days of trying in vain to explain to the retailer the kind of shoes you were looking for, him sending you to another shop promising you’d find it there, only for you to discover you couldn’t.
Frustrating, isn’t it?
What if you were told back then that a technological miracle would one day occur and you’d be able to sit in your living room and have that exact perfect pair of shoes delivered straight to your doorstep?
Unbelievable but true.
eCommerce has made it possible.
Now, not just that pair of shoes but you could browse through ‘others like those’ and find something even better!
No one would want to spend a fortune on something if it were available for a cheaper price someplace else.
eCommerce offers you the ease of navigating through websites and comparing features and only when you are 100% convinced, do you go in and click ‘BUY’.
One of the best features of eCommerce is the privacy it offers. You do not need to explain to the friend, the retail guy, or even the buyer besides you what you are purchasing.
It is just you and the product.
Thus, concluding this part, eCommerce is popular and is here to stay. How then can you, as a business owner, enhance the experience of your customers?
Magento is the answer.
Enabling product descriptions that are found sooner by search engine crawlers, title tags, high-quality images, a great SEO strategy, title and meta descriptions, meta tags for categories, content pages, page titles, SEO features, etc. this tool is popular!
To put it simply, Magento is a tool that enhances the shopping experience.
To put it in-depth, Magento is an eCommerce software.
Working on the principle of open source technology, this tool enables merchants and online business owners to provide their customers with a powerful, engaging and worthwhile shopping experience.
Now the task comes down to using this gamut of resources in a way that will enhance the consumer experience.
Magento developers are constantly working and brainstorming and ramping up the tool in order to give websites that special edge.
Developing the tool involves every angle being used in a way that makes the shopping experience better.
There are several ways by which you can create a great eCommerce experience for your customer, and these are:
A credible business is one where the transactions are easy to complete and customers do not face any ‘glitches’ or ‘bouncing back’.
This is what makes for a great consumer experience and this is why certain businesses are where they are – at the top.
Judging your performance from when you started to how far you’ve come is vital. Magento makes this easier by integrating tools like website optimiser and Google analytics and thus letting business owners get an insight into:
When business processes are streamlined, the entire scene is very quick to progress and this makes for efficient service.
Magento offers this speeding up and quick management that is the need of the hour today. All this is in the attempt to let consumers have a seamless buying experience.
When there are at least a hundred other websites on the Internet selling the very same products as you, you cannot expect to hook your customers with a simple design. The website HAS to touch a cord, be minimalistic but yet stand out.
Magento has a way of dealing with this issue. From its range of themes, Magento developers can select the one that is most appropriate to the consumer’s business ideals and choose that for the website.
Multimedia works well, as it is shopping that the customer is here for.
Hence, pictures, videos, graphics, live streams, products unboxing etc is a wonderful way of letting your audience see and believe.
A very important element is the product images.
Do not take these in dim lights or add any sort of filters to them. The images need to give your consumers a real look at how the product is.
Clean images work well.
If you were on the other side of the fence, in the place of the consumer (as you have been at some point in time, or still continue to be), you wouldn’t want to spend 6-7 minutes entering your personal information for a purchase that wasn’t worth much.
Guest checkout is a welcome move that customers are loving.
This feature enables them to checkout as a guest, make the transaction and still be entitled to the transaction number, receipt etc.
Magento is really aimed at making customers a great deal happy.
Listen to feedback. It goes a long way. When people have a bad experience or their buy doesn’t live up to their expectations, 90% of them do not write a review but will just never do business with the same website again.
Make your audience feel comfortable and reassure them that you do take into account what your customers are saying. Respond to reviews, take feedback constructively and keep the communication going so that your audience builds trust in you.
This is important as reviews also add to the credibility of the website. The more credible, the more consumers will want to engage with you for buys.
Magento does seem like it was crafted for the consumer, doesn’t it?
The open-source version of the tool is free to use and developers can change the source code, thus providing more flexibility of operation. The open-source version however has minimal tools and options, that are enough to take a site LIVE, especially suited to small to medium scale businesses.
Magento Commerce is the paid version of the software and comes with a broader range of options, themes and functionality. There are several tools and features to choose from and thus this can be used for large scale enterprises and MNCs.
Magento now has an upgrade and it is mind-blowing!!
Providing your website with a faster all-around performance, Magento 2 is just the edge you were looking for.
A win-win for merchants!
Quint Digital is your Magento development agency in Melbourne and has developers who are ready to upgrade your website with these beautiful features and technique-filled specifics.
You will have the chance to browse through the range of exclusive packages and choose the one that suits you or better still, have one curated for you!
It is important to stay abreast with the times of the Internet and cater to your customers in the best way possible.
This is your call to step up and be that website that people talk about in their everyday conversations – a home name.
It is time to hold your brand identity and integrate it with themes and plug-ins that work well.
As the team of Magento developers at Quint Digital gears up to deliver excellent services, this is a call to every business owner to change the way businesses are perceived.
Get in touch and take your pick from among a range of packages.
Your shop is the next big thing on the Internet.
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Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results