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Facebook Shops: Sell Online like a Champion for FREE!
The social network giant finally marks its formal entry into e-commerce!
And it’s excellent news!
The launch of an online shopping platform by Facebook has long been predicted by marketing and business gurus as the company had been toying around with the core idea of their very own e-commerce venture on Instagram for well over a year now.
The sudden and unexpected landfall of the COVID-19 situation only served as a catalyst for Facebook and here we are…
Facebook’s very own e-commerce brainchild: Facebook Shops.
What is Facebook Shops all about?
Facebook Shops is essentially an online shopping platform created and hosted by Facebook.
Through this absolutely FREE platform, businesses can set up a store for their products or services on Facebook or Instagram, and avail the amazing set of features that Shops provides them with.
Businesses can sell their products or services directly through the largest social media network
You can highlight your business’ story to create brand awareness
Easy, safe and dependable display of quality products or services, and hassle-free purchases
Facebook is working on advanced technologies pertaining to AI and AR to magnify shopping experience in the near future
As it is pretty obvious, Facebook Shops are a welcome addition to the world of online marketing. It can change the face of e-commerce marketing as we know it and can very well become a bare necessity for businesses that aim to sell online.
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Why should you be excited for Facebook Shops?
We know how badly businesses took a hit due to the outbreak of the COVID-19 pandemic.
Heaps of businesses ran dry and bit the dust with absolutely no scope for doing business and selling products or services through stores.
But in the course of these flaring tensions, many forgot a very basic fact…
People started to spend more time online.
The scenario in online search engine results has changed. Products that people search extensively before and no longer being sought after (tourism, hospitality, hotel bookings etc.) and products that were not searched so much back then are in huge demand today (hand sanitizer, face masks etc.)
But regardless of what people are searching for, the highlight is the fact that more and more people are spending time online and are also searching for necessary products and services online.
Facebook Shops is a boon for small businesses!
For businesses that have either been hit due to the pandemic or are looking to take their business online to sell their products or services, Shops is a blessing!
Facebook Shops are absolutely FREE and simple to get your business on. Apart from the perk of having your products and services displayed, advertised and sold on the platform of a social network giant, your brand also gets to enjoy tools that FB provides such as chatting with your customers, getting first-hand feedback, nurturing a bond and customising your online stores with fonts, colours and display features available through Facebook.
It is pretty obvious that Facebook has spent a lot of effort, resources and ideas on bringing Shops one reality.
When you get aboard Shops, it would appear on your Facebook and Instagram accounts to begin with, and would later extrapolate to WhatsApp and Messenger.
The icing on the cake?
The range of features your business gets access to through Shops isn’t limited to Facebook’s features alone!
Yes, you read that right!
You see… in the drawing board of creating Facebook Shops, Facebook has worked to include a wide array of partners with them. These include the following:
- Shopify
- WooCommerce
- BigCommerce
- CedCommerce
- Tienda Nube
- Channel Advisor
- Feedonomics
- Cafe24
By having these partners tied up with Shops, small businesses get access to holistic tools that can vastly improve business procedures and improve the experience of both your customers and yourself.
The future of Facebook Shops
Facebook has a lot planned for its premier e-commerce venture.
There is going to be a shopping tab on Instagram which will help you browse and then buy products that you want to. There will also be a LIVE shopping feature on Facebook and Instagram. As the term suggests, you would actually be able to engage in real-time LIVE shopping across these platforms!
Here’s a dekko into the announcement of Facebook Shops by the man himself, Mark Zuckerberg:
A revolutionary shopping experience!
Facebook Shops is going to turn up a notch many levels higher with regards to its shopping experience. And this is due to arguably two of the most popular technologies in today’s world: artificial intelligence (AI) and augmented reality (AR)!
AI (Artificial Intelligence): Do online shopping the smart way!
What if Facebook Shops could think like a fellow human beings? AI will work towards displaying products to customers that would interest them the most, just like you would be shown your preferences by a sales executive.
In other words, each customer gets to experience a personalised shopping experience on Facebook Shops, where Shops would inherently showcase the interaction you’d expect from a physical store.
Furthermore, you can also chat with your customers through personal messaging and work up deals with them yourself. You would know exactly what they are shopping for and which products to target when you interact with them.
Through AI and Shops, Facebook is making shopping all the more fun and easier for everyone involved!
AR (Augmented Reality): The virtual world is closer than you think!
Why should online shopping rob you of the real-time experience of shopping? Even better, how amazing would it be if you could feel the products that you’re shopping for?
If this sounds like sci-fi to you, then think again!
With AR, customers can virtually try out the products that they want to purchase! Through computer-generated 3D images that correctly mimic the real product in terms of every feature possible, you can see how you would look by putting on the shirt you’re interested to buy or how a certain make-up product would look on you. Now, how cool is that?!
Facebook Shops can change the shape of e-commerce marketing as we know it.
With a host of jaw-dropping features, the ever-increasing relevance of online businesses, the economic fall due to COVID-19 and the authority of Facebook as a brand…
Facebook Shops are the next big thing in e-commerce and online marketing alike
A note to all business owners…
Facebook Shops has been formally launched and is on its rightful path to glory.
And it couldn’t come at a better time!
For a business owner like yourself, we understand that times have been incredibly tough lately. The economy is shaky (and would remain so for an indefinite amount of time) and if the COVID-19 situation has taught us anything, it’s that one should always be prepared to face uncertain times in the world of online marketing and business.
To ensure that your business never goes down in a time of uncertainty, Facebook Shops is indeed the right way to go. However, while Facebook Shops serves as a wonderful platform for any business, the business in question should perform.
Facebook hosts an almost unlimited magnitude of online users of more than 2 billion. With Facebook Shops being free and easy to access, it’s about the survival of the fittest.
Only the best business brands backed with the best e-commerce campaign, website, content and marketing can get the best out of those 2 billion online users.
To enjoy that scale of success in the online market of Australia, you need a top-notch digital marketing agency that can effectively help you get the job done.
Quint Digital is a Melbourne based digital marketing agency that comes with the right blend of experience and expertise in helping small businesses go online and soar with unmatched leads, sales, profits and returns.
The prime passion of Quint Digital has always been to jetpack small businesses in Australia with a mammoth online presence and equip them with a blazing hot digital marketing strategy to dominate the market!
For most importantly, we are competent enough to handle uncertain situations like the COVID-19 crisis (which has been proved by our resounding success with heaps of online businesses in the last couple of months).
We provide a powerful and multifunctional digital marketing package to help businesses not just go online but also thrash the competition and rule the market while enjoying the success that they desire.
Our blazing hot digital marketing strategy package has just been upgraded
We will now also help you set up your online store on Facebook Shops with NO EXTRA CHARGES for the setup procedure!
Learn more about Quint Digital’s irresistible package and seal unimaginable online success for your business!
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Some frequently asked questions about digital marketing
Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results
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