In recent years, videos have picked up speed. Whether it is about attracting the right audience, keeping the audience engaged or simply good graphics, these forms of media have been changing people’s perceptions for a while now.
So what is it that makes videos such a great tool for marketing?
The video has turned out to be a powerful tool to increase sales and get consumer attention. All this by simply great content.
Online consumers look for graphics among written content and statistics have pointed out that consumers who are engaging in video content make up 64% of the internet traffic. This suggests that people are more interested in consuming graphic content or animation in contrast to the usual long-form.
Have you ever watched an advertisement and have it stay on your mind for years? The human mind grasps pictures, captions, taglines, limericks and these sorts much quicker than it would remember facts.
This makes animated content such a wonderful marketing tool. People still recall the brand message long after they have viewed the content and isn’t that what the purpose of marketing is?
According to a study, 90% of consumers said that video marketing helped them make purchasing decisions as they were compelled to buy an item due to the credibility they attached to it.
While videos are a great form of marketing, the boon is the information they impart. A picture speaks a thousand words. A video? Well, sufficient information to make you remember it for a while.
Within the graphic content, there is loads of information and the beauty is that it is all within the span of a few minutes. Ingenious, right?
The dwell time is characterised as the time a user spends on your website after arriving on it from a Google Search Results Page (SERP). If the dwell time is more, the chances of your website ranking higher on the SERP page the next time are higher.
The trick to getting users to spend more time on your page is to make it engaging. People love staying back to explore and what better engagement strategy than a video?
Ensure that you create content relevant to the audience or if this is a landing page, it could be something that is targeted at giving an introduction to your business.
Embedding videos or interlinking them or even having a call to action at the end ensures you get some amazing numbers in terms of conversions and leads.
You can see for yourself using analytics just how it can boost your sales.
If you have ever been a social media manager or the one who checks on analytics every month, there is one thing you always hope to see. Of course, performance is important but a quantitative factor that defines performance is the number of shares.
While your audience may love an excerpt from your article they could always click a screenshot of it and share but when it comes to videos, they’d share the link so others can view it too.
Once you begin engaging in video content, you’ll see the speed at which your content gets engagement.
While this form of content is engaging, it is important to fill them with the relevant keywords. You are aware of how crucial SEO is when it comes to content on the web. It is the determining factor of what can get you to the very first page of Google.
Thus, even in videos, it is vital to have the relevant keywords in the video. These will not only help you be discovered by the audience who is looking for the specific topic but also guarantee that these people will want to explore your site once they realise your content suits them.
Creating a great campaign or animated graphic is wonderful but the goal is to have it seen by as many people on the internet as possible. This can be achieved through the following:
Yes. Even in video content, you need to have keywords that are trending or being actively searched for by the audience. This will guarantee that you will feature at the top of the search results and get the engagement you are looking for. The crucial places to embed the keyword are in the title and in the file name. There are bots and algorithms that are scouring through content on the web, and having keywords in these strategic spaces ensures that the algorithm will favour it.
Content that may have never had the chance of being seen by a wide audience tends to go viral simply because of a well-used hashtag strategy. This is the kind of power that hashtags wield in the digital world. There are software that suggests trending hashtags, even offering information on the search volumes and audience numbers of each. Embed hashtags in the ‘tags’ section.
The thumbnail is the first impression that people have. This is because this image is seen on the cover. Scroll through your content to find something apt, something that gives the message and is catchy enough to attract your audience’s attention.
While uploading your video you will be asked to select a category in which you wish to upload. Choosing a category provides clarity to YouTube as well as the search engine about the niche you are focusing on, and thus when the audience of the same niche are browsing, your content will be available to them.
Along with thumbnail images, video descriptions, and target keywords being used, video transcripts are important. These are the subtitles that appear in the video when there are spoken dialogues or simply text that appears at the bottom of the video highlighting the message.
These are great for two reasons:
Quint Digital is a digital marketing agency in Melbourne that knows exactly how tough the competition on the web can get and what you should be doing to stand out in times like these. With the digital age catching up, and brands emerging every single day, strategies should be unique to your brand and be able to assure your consumers that are capable of solving their queries.
Quint Digital does this.
When it comes to video marketing, keywords are not the only thing to be paid attention to but also graphics, the music, the tonality, the sentence structure, the visuals, the colours, the speed etc.
To give you a wholesome experience the professionals at Quint Digital string together a blend of these and in addition, a strategy that is curated just for your brand.
It is no longer possible to replicate content or follow a strategy that another brand is following because these days it is all about doing what suits your brand and giving your audience a curated different experience.
This is what you are about to discover.
Video marketing is a tool that can really boost your presence on the world wide web provided you are aware of how to use its power and wield it in the right ways.
A way to boost your reach, keep the audience engaged and keep them coming back for more videos in the future. With attention span decreasing with every passing day, people are on the lookout for multimedia that will convey the same as a long-form article in a short span of a few minutes or seconds.
Welcome to the future of marketing!
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Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results