Mobile phones have arguably been the most revolutionary inclusion of the world in recent years. Loaded with almost every feature that one could ask for, mobile phones have changed the way we perceive and interact with the world.
Going by how mobile phones have changed the world, it won’t come as a surprise that mobile has also changed SEO dramatically. Today, mobile SEO services have become the crux of digital marketing. Even the latest Google updates have laid emphasis on mobile SEO. This guide written by Quint Digital, a premier Melbourne SEO agency, will equip you with everything that you need to know to deliver an outstanding mobile experience to the online audience.
Mobile SEO aims to provide an outstanding browsing experience to online users visiting a mobile site.
An “outstanding browsing experience” to mobile users translates to quick loading of webpages without any interruption along with the presentation of quality content that is in sync with the search intent of the user. In the world of digital marketing, mobile SEO has become an indispensable tool for seamless online campaigns.
It goes without saying that a major section of internet users are on their mobiles. As such, mobile SEO is the perfect way to gain a widespread outreach to your business’ ideal customers. In today’s online market, mobile traffic has surpassed desktop traffic by leaps and bounds courtesy of the accessibility of people to smartphones. Not to mention, people spend hours together on their smartphones. Basically, mobile SEO lets you attract prospective clients to your business from the “hub” of online users: smartphones.
Google has also noted how mobile users have higher buyer potential than desktop users. With online shopping becoming the simplest way to buy products right from the comfort of one’s home or office, it is easy to see why mobile SEO is prioritised by digital marketing gurus from all around the world.
Google made its first-ever mobile-first index in 2016 and by July 2019, Google formally brought it into shape in the digital market.
All this culminated in Google by announcing that all websites should be mobile-first indexed by March 2021.
So what does mobile-first indexing mean?
It’s pretty simple actually…
It means that Google will now determine website rankings on the Google search engine results page (SERP) based on the performance of the mobile version of the website instead of the desktop version.
A Googlebot will crawl into your mobile website and check for parameters such as content, web design, loading speed and user experience. If your website is up to the mark in all these parameters, you would gain Google search engine rankings. If not, your competition would edge you out comprehensively.
Even if you are not inclined toward a mobile site for your business, the Googlebot will still prioritize your mobile site.
Therefore, getting a mobile version of your website is now mandatory.
But that’s not all from Google!
In January 2018, Google had also updated that the page speed of web pages would be detrimental for Google rankings for your business site.
That said, the search intent also carries weight. As such, a slow webpage can still rank if it has fantastic content.
Page Experience is the latest ranking factor by Google, coming out in May 2020.
The crux of Page Experience is something digital marketers and web developers are well-acquainted with…
User experience (UX)
As a result, Google will give mainstream priority to user experience in deciding the Google search engine rankings for websites.
This means that you should ensure your website meets style with substance.
Honestly, this update is a no-brainer.
If online users enjoy browsing through your website and find the user experience absolutely amazing, it would naturally translate to higher online traffic, lead generations and conversions.
Quint Digital is a premier Melbourne-based digital marketing agency that comes with the right blend of experience and expertise in providing the best SEO services Melbourne has to offer.
Our USP is our ability to keep ourselves upstream on the latest updates from Google and act swiftly to help businesses like yours benefit from the existing situation in the online market.
We house a team of highly qualified and driven SEO experts who are well-versed with the nuances of the mobile-first indexing and speed update necessities.
With us, you can vouch for the fact that your website would be equipped with an unmatched mobile SEO campaign that would open the floodgates of unprecedented online traffic, lead generations, conversions, sales, and returns for your business.
If you are a small or medium-sized service business in Melbourne, then signing up with the #1 SEO company for highly effective mobile SEO services: Quint Digital is the way to go.
By partnering with us, expect the following benefits of having us run a mobile SEO campaign for your business:
Mobile SEO has become a bare essential and not just an option. Billions of people are online on their smartphones at this moment as you read through these lines.
Mobile SEO done right can fetch you huge dividends and he’ll establish your business as one of the elite websites in the niche of products/services that your brand fulfils.
At Quint Digital, we have worked with countless businesses like yours and employed exceptional mobile SEO techniques to make them solar over the digital market in Australia.
Whether you’re a newbie business owner trying to make your mark or an established brand name eyeing bigger things for your business, we are with you!
Getting aboard the Quint Digital think-tank is your first monumental step in taking your business to the heights it truly deserves!
When you partner with us, you won't miss out on any aspect of digital marketing for your business objectives. Your multi-channel business campaign would utilise the following channels
Here are some of the reviews by our clients who have experienced unprecedented growth in their business!
We can’t recommend Quint Digital more, once Quint started, it was like a tap was turned on. Phone started ringing and we have been busy ever since.
Thanks for your help
We are proud to be associated with Quint Digital. Quint is a startup with a passion to help Small and Medium Business grow. We wish you and your clients massive online success!!
Best Digital Marketing Agency I found in Melbourne, after trying a few times and being disappointing, I finally met Harpreet, he is honest and knows what he is talking about. Drives his team to deliver SEO and Local SEO results.
Quint Digital have played a major part in growing our pest control business. They are very professional and efficient with everything that they do. They keep us well informed and offer ideas and advice where needed. Thanks guys! From the team at Total Pest Control
It has been a pleasure working with the team of Quint Digital. We were looking for some efficient ways to uplift our business online. And since we got in touch with Harpreet and his team, we haven’t looked back ever since. In a short stretch of time we achieved high level of SEO.
Healthcure Massage has marvelously stood out and has been dominating google locally. Their service exceeds our expectations. We know we have our marketing being done by the best. We highly recommend team Quint Digital.
Brilliant from the first time we spoke about my business marketing needs, to delivering a quality solution. The whole project was delivered without any issues at all. Very happy with the solution I have got. Web design team was quick to respond and change based on recommendatios. Helpfu suggestions all the way when I was confused on my needs. Whole team was very responsive.Highly recommended on web design and digital marketing.
Highly recommended! Always responsive & come with innovative idea’s at every task on each digital platforms. Quint digital team doing amazing work on my business ! Really happy with their services, professionalism & commitment!
We offer the A to Z of digital marketing, providing complete end-to-end services. This brings an impactful online presence, brand authority, gain lead conversions, sales figures and make money for your business. Our unique Multidimensional Formula helps create campaigns that combine any or all of our services.
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Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results