How To Get Your Site Optimised For Mobile Search

As mobile search is gaining impetus, you cannot afford to rely on old strategies anymore.

Where are you reading this piece? Is it on the computer or your phone? 

As increasingly more users are spending time on their mobile phones, this poses a challenge to website developers. Making the website’s SEO friendly for mobile searches, and enabling it to reach the top of the SERP ( Search Engine Results Page) is what they aim to do.

A digital marketing agency that optimises your website in order to rank high on mobile searches, does so through a few well-chosen strategies.

As tips and tricks of the old era do not work anymore these days, it has become important to brainstorm and bring new strategies into lieu.

The mobile version of sites when compared with the desktop version has a lot of differences. It has more dynamic serving, responsive design, page speed that is faster, is tailored to local SEO, etc. These things need to be taken into consideration.

But first,

Why do websites need to be mobile-friendly?

Mobile-friendly websites are up and coming and these are important in order to rank high.

A mobile-friendly web design is one that has:

• Responsive HTML adapts
• Screen size fitted to the phone dimensions
• Responsive code that adjusts according to orientation
• Define a new C-SS structure
• The meta viewport tag that instructs the page how to adjust the view to the browser is important

Flash designs are starting to lose their touch 

With the advent of the world wide web, people were groping their way in the dark when it came to what design style would work best. The natural instinct was to make a website with flash, animation, and fancy aesthetic.

However, in came eCommerce giants like Amazon, Medium etc. which had designs that spoke of minimalism and class. These prevailed while other flashy websites began to see a decline in the kind of reach they were amassing.

A lesson for all?

Minimalism works best, whether this is for websites accessed through desktop or phones version. People love the comfort and visit a website that can provide them with that and an answer to whatever query they have.

How to make the page simple and effective?

• Select a theme that is basic, and still manages to have some elements elevated
• The text should be readable
• Research other websites in the same niche
• Layout and placement is key
• Do not mix up serif and non-serif fonts

Google can help!

In the endeavour to make your website friendly for phones, ensure you are assessing yourself. Google has some fantastic analytics tools that help. You can resort to the following:

• Take the test brought to you by the Google Search Console that tells you if the site is mobile-friendly
• In Google Analytics, click on Mobile > Devices
• Segment your traffic
• Study behaviour flow of the audience
• Analyse potential markets where your business would work well

Avoid pop-ups

A thing to bear in mind is that a desktop screen is much wider and thus pop-ups can be easily avoided and the main content focused upon. However, on mobile sites, too many pop-ups get annoying and users may avoid the website the next time.

How to advertise without pop-ups?

• Create content consistently and you’ll get the engaged users you want
• Call-to-action works brilliantly!
• Emailers can work well too!

Optimising the site for local search

Phone users look for businesses with a focus on availing of these, instead of research. Thus, with a view to being a potential buyer or availing of the product or service, they look for places in the area that offer these.

Optimising your site for local searches can really be a boost to sales and revenue.

How can you do this? 

Add the location in your metatags, hashtags, titles, few spaces in the article or the blog, product description etc. This will then appear in the user’s results when they search for it.

How to attract the local crowd?

• Create a Google My Business page
• Reviews can really work well
• Add Schema markup to the website that matches your business with local searches
• Feature in local directories!

Buttons that are visible

Design your website for the fat finger. It does get frustrating when buttons and clicks are too tiny or close-spaced so that clicking one accidentally involves another being clicked.

The clicks need to be able to be significantly distinguished from each other.

How to make the website clean?

• Do some spring cleaning on the website to declutter it
• Improve readability
• Have negative space. Every niche does not need to be filled up
• The main content should be loud and clear

Speed up that page loading 

No one wants to spend a while waiting for the website to load on the phone. Customers who are browsing on their phones are easily distracted. They may forget the aim while they wait for your website to load, and end up going to their Instagram or Facebook or something tangent altogether.

That website needs to load quickly!

This such that consumers can access it quickly. During a metro ride, while eating your breakfast, during the coffee break that you are taking, or even during the 5 minutes before you get on the plane.

Phones are a tool that’s always in your pocket and just can be used anywhere to search, explore and find what you are looking for.

What are the ranking factors for mobile websites? 

Do you wish to have your site rank higher in the Google search? Pay attention to these elements!

Content curated keeping mobile users in mind

People who use their phones to read content have limited attention span, limited time, and a smaller screen. Thus content should be curated and designed accordingly. Using fonts that are too small or paragraphs that are huge will essentially mean that your users have to squint to read properly, or consume the information.

Paragraphs should be spaced well. HTML5 can be used for the optimisation of the screen experience.

Use analytics!

Google Analytics is a wonderful way of measuring the success of the site and tracking its performance. Installing this for your mobile site could actually be your tracker as to how well the site is doing and what you could do better. It is also a way of improving your content and strategies based on your audience.

Click-through rates

Increasing the click-through rate and decreasing the bounce rate of the site is the aim of every website. Click-through rates are the number of clicks a site receives from the total number of users for a particular keyword.

The higher this percentage, the higher your site features in the search engine. The bounce rate is the number of people who do not take any action on the site but simply leave the page.

Optimise loading speed

By optimising the page loading speed, the site will feature higher in search rankings. In addition to this, consumers who are accessing the site through phone are usually those who are on the go and need information soon, and thus having a site load fast will improve their user experience.

Why should you have a mobile-friendly website?

A modern business 

Though desktop businesses are great, if customers can find you on their mobiles, it just means you are changing with the times and that is great. The younger audience also identifies with you more in this case, and if you have a business that targets them, it is a win-win.

Google too loves mobile

The Google algorithm loves mobile-friendly sites. It prioritises them above those sites that aren’t suited to mobile. Since 2018, Google’s algorithm prioritised the mobile page load speed as an important metric that was considered while determining the mobile’s ranking.

People remember you

Of course, people don’t want to only be able to visit you on the desktop. They would remember you if they could access your site on their phone too. Hardly many would sit in front of a desktop screen when they have their mobiles that could essentially prove more convenient.

It is now a standard and you don’t want to miss out on it

Almost all websites these days are optimised for mobile and you do not want to be the one left lagging behind.

A mobile-friendly website is great to stay in the competition and maybe even ace it. So have your website suited to mobile and optimise it. How? Here is how.

Here is a list of ways in which websites can be optimised for mobile searches, and you can be certain these work.

A web design that performs well on mobile 

A common question that people have is exactly how different can a mobile search be from that of a desktop.

How do you achieve this?

• Minify code
• Reduce the number of redirects you have
• Optimise images
• Compress the images

Whom do you reach out to for a mobile-friendly website? 

A digital marketing agency that does web development, as well as web design, should be able to help. But when you’re looking, we ask why not go in for the best?

Quint Digital is a premier digital marketing agency in Melbourne that has a team engaged in this aspect of web design for years and offers unmatched services in the market.

It is wise when choosing a company, to check the projects they have done in the past years and how they have been performing.

With extensive work in this field and churning out outstanding results for some of the premium clients in Melbourne, there is little to be proven.

But, if you’ve got a website that needs some mobile marketing, we will give you a detailed brief on how this will work and what are the results you can expect.

What are the benefits of mobile marketing?

So, once you have approached the agency and your website is being optimised to be mobile-friendly, what can you expect?

Streamlined experience across many devices 

Of course, it is great to give your audience a chance to be able to view and benefit from your website across multiple devices.

Revenue!

Mobile shopping has come in a big way and wow! Hardly you or anyone these days would actually be shopping on a desktop. People love going the casual way and resorting to online buys through the phone. Thus, leads will lead to revenue and will further lead to buys!

Flexible and cost-effective

Some would want an app developed for their business so as to go mobile-friendly, but if you do not want that you can just have the website optimised for mobile and you’ll be seeing some great progress.

Are you ready to be discovered?

With mobile SEO in Melbourne, it is now easy to be discovered and loved by the audience that you target. Keywords relevant to the search will make you stand out among competitors.

Head on to the best of the SEO companies in Melbourne that will help you achieve this feat. With packages curated for the businesses that are evolving, there is something for everyone and you’ll find it here.

Mobile SEO is taking over our phones, and you are the next business that is going to be discovered. Are you ready?

Harpreet Singh

Harpreet has over 14 years of experience in direct sales and marketing, a promising track record of churning out revenue for businesses and a headstrong attitude to pursue success.