As increasingly more users are spending time on their mobile phones, this poses a challenge to website developers. Making the website’s SEO friendly for mobile searches, and enabling it to reach the top of the SERP ( Search Engine Results Page) is what they aim to do.
A digital marketing agency that optimises your website in order to rank high on mobile searches, does so through a few well-chosen strategies.
As tips and tricks of the old era do not work anymore these days, it has become important to brainstorm and bring new strategies into lieu.
The mobile version of sites when compared with the desktop version has a lot of differences. It has more dynamic serving, responsive design, page speed that is faster, is tailored to local SEO, etc. These things need to be taken into consideration.
Mobile-friendly websites are up and coming and these are important in order to rank high.
A mobile-friendly web design is one that has:
With the advent of the world wide web, people were groping their way in the dark when it came to what design style would work best. The natural instinct was to make a website with flash, animation, and fancy aesthetic.
However, in came eCommerce giants like Amazon, Medium etc. which had designs that spoke of minimalism and class. These prevailed while other flashy websites began to see a decline in the kind of reach they were amassing.
A lesson for all?
Minimalism works best, whether this is for websites accessed through desktop or phones version. People love the comfort and visit a website that can provide them with that and an answer to whatever query they have.
How to make the page simple and effective?
In the endeavour to make your website friendly for phones, ensure you are assessing yourself. Google has some fantastic analytics tools that help. You can resort to the following:
A thing to bear in mind is that a desktop screen is much wider and thus pop-ups can be easily avoided and the main content focused upon. However, on mobile sites, too many pop-ups get annoying and users may avoid the website the next time.
How to advertise without pop-ups?
Phone users look for businesses with a focus on availing of these, instead of research. Thus, with a view to being a potential buyer or availing of the product or service, they look for places in the area that offer these.
Optimising your site for local searches can really be a boost to sales and revenue.
Add the location in your metatags, hashtags, titles, few spaces in the article or the blog, product description etc. This will then appear in the user’s results when they search for it.
How to attract the local crowd?
Design your website for the fat finger. It does get frustrating when buttons and clicks are too tiny or close-spaced so that clicking one accidentally involves another being clicked.
The clicks need to be able to be significantly distinguished from each other.
How to make the website clean?
No one wants to spend a while waiting for the website to load on the phone. Customers who are browsing on their phones are easily distracted. They may forget the aim while they wait for your website to load, and end up going to their Instagram or Facebook or something tangent altogether.
That website needs to load quickly!
This such that consumers can access it quickly. During a metro ride, while eating your breakfast, during the coffee break that you are taking, or even during the 5 minutes before you get on the plane.
Phones are a tool that’s always in your pocket and just can be used anywhere to search, explore and find what you are looking for.
Do you wish to have your site rank higher in the Google search? Pay attention to these elements!
People who use their phones to read content have limited attention span, limited time, and a smaller screen. Thus content should be curated and designed accordingly. Using fonts that are too small or paragraphs that are huge will essentially mean that your users have to squint to read properly, or consume the information.
Paragraphs should be spaced well. HTML5 can be used for the optimisation of the screen experience.
Google Analytics is a wonderful way of measuring the success of the site and tracking its performance. Installing this for your mobile site could actually be your tracker as to how well the site is doing and what you could do better. It is also a way of improving your content and strategies based on your audience.
Increasing the click-through rate and decreasing the bounce rate of the site is the aim of every website. Click-through rates are the number of clicks a site receives from the total number of users for a particular keyword.
The higher this percentage, the higher your site features in the search engine. The bounce rate is the number of people who do not take any action on the site but simply leave the page.
By optimising the page loading speed, the site will feature higher in search rankings. In addition to this, consumers who are accessing the site through phone are usually those who are on the go and need information soon, and thus having a site load fast will improve their user experience.
Though desktop businesses are great, if customers can find you on their mobiles, it just means you are changing with the times and that is great. The younger audience also identifies with you more in this case, and if you have a business that targets them, it is a win-win.
The Google algorithm loves mobile-friendly sites. It prioritises them above those sites that aren’t suited to mobile. Since 2018, Google’s algorithm prioritised the mobile page load speed as an important metric that was considered while determining the mobile’s ranking.
Of course, people don’t want to only be able to visit you on the desktop. They would remember you if they could access your site on their phone too. Hardly many would sit in front of a desktop screen when they have their mobiles that could essentially prove more convenient.
It is now a standard and you don’t want to miss out on it
Almost all websites these days are optimised for mobile and you do not want to be the one left lagging behind.
A mobile-friendly website is great to stay in the competition and maybe even ace it. So have your website suited to mobile and optimise it. How? Here is how.
Here is a list of ways in which websites can be optimised for mobile searches, and you can be certain these work.
A common question that people have is exactly how different can a mobile search be from that of a desktop.
How do you achieve this?
A digital marketing agency that does web development, as well as web design, should be able to help. But when you’re looking, we ask why not go in for the best?
Quint Digital is a premier digital marketing agency in Melbourne that has a team engaged in this aspect of web design for years and offers unmatched services in the market.
It is wise when choosing a company, to check the projects they have done in the past years and how they have been performing.
With extensive work in this field and churning out outstanding results for some of the premium clients in Melbourne, there is little to be proven.
But, if you’ve got a website that needs some mobile marketing, we will give you a detailed brief on how this will work and what are the results you can expect.
So, once you have approached the agency and your website is being optimised to be mobile-friendly, what can you expect?
Of course, it is great to give your audience a chance to be able to view and benefit from your website across multiple devices.
Mobile shopping has come in a big way and wow! Hardly you or anyone these days would actually be shopping on a desktop. People love going the casual way and resorting to online buys through the phone. Thus, leads will lead to revenue and will further lead to buys!
Some would want an app developed for their business so as to go mobile-friendly, but if you do not want that you can just have the website optimised for mobile and you’ll be seeing some great progress.
With mobile SEO in Melbourne, it is now easy to be discovered and loved by the audience that you target. Keywords relevant to the search will make you stand out among competitors.
Head on to the best of the SEO companies in Melbourne that will help you achieve this feat. With packages curated for the businesses that are evolving, there is something for everyone and you’ll find it here.
Mobile SEO is taking over our phones, and you are the next business that is going to be discovered. Are you ready?
When you partner with us, you won't miss out on any aspect of digital marketing for your business objectives. Your multi-channel business campaign would utilise the following channels
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Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results