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Ranking Factors that Matters to Search Engines

If you want to optimize your website then below are some on-page ranking factors which are going to help.

Google Rankings are really important nowadays considering the changing algorithms that affect traffic. Here are some factors that might help you improve your Google rankings.

1. Domain Age

This is not as impactful as other factors, but an older one outperforms a newer one. Although Google believes in fresh content, if your page is old but regularly updated, you will hold a slight edge over a newly created page with the same content.

2. Keywords in the domain name

Using a keyword in your domain name makes some difference, especially if it’s the first word. Domain names with keywords usually hold an edge over others.

3. Approachable design

Make sure your website is accessible from mobile and desktop. Google uses a mobile-first index that filters out websites that are not friendly to mobile users. If your websites cannot be viewed on mobile, definitely it’s not a good sign.

4. Core Web Vitals

Core Web Vitals is a major factor that affects your ranking. There are three Core Web Vitals – Largest Contentful Paint(LCP), First Input Delay (FID), and a Cumulative Layout Shift (CLS) are part of Google’s page experience score.


  • Largest Contentful Paint (LCP): This Measures the loading speed of your page’s main content. Upon landing on a page, the content should be loaded within 2.5 seconds.
  •  First Input Delay (FID): This Measures the time upon which users can interact with your page upon landing. It should occur within 100 milliseconds.
  • Cumulative Layout Shift (CLS): This Measures the frequency at which users experience unexpected layout shifts, A CLS of less than 0.1 is recommended.

You can find your website’s CWV data in the “experience” section of your Google Search Console account.

Check out Google’s Jhon Muller session on Core Web Vitals – https://www.youtube.com/watch?v=wsrL6l2Fxvo&feature=emb_imp_woyt

​​A quicker website appears on the top of other websites. If your website isn’t fast, you will lose first-page ranking in SERPs.

Core Web Vitals can now be measured using the below tools:

  • Search ConsolePage
  • Speed Insights
  • Lighthouse
  • Chrome DevTools
  • Chrome UX Report
  • Web Vitals Extension
5. Internal Linking

Internal linking is one of the most important factors in Google rankings. It increases the crawlability of websites, so search engines can find all the internal pages of your website.

It helps Search Engines to understand site structure and allows users to navigate other intel pages. It also helps to pass link juice to other internal pages.

6. Content-Length

We might be living in an era where crisp content is preferred. However, the internet is a tricky place as it prefers lengthier content. Lengthy content has a wider breadth compared to brief articles. Study shows that the article with a word count between 2000 to 2500 gains the most organic traffic. Having said that, content quality does make a difference.

7. New & Updated Content

No matter what your website or page is about, you must update it regularly because Google loves fresh content. Original content ranks above others due to its uniqueness. Google shows recently updated websites at the top, especially for time-sensitive searches. Updating content means Google knows that the page is getting updated regularly.

8. Keywords in Content

Keywords work like a cheat code for google rankings.The entire industry of SEO works on finding the relevant keywords and adding them to the content. Target keywords are automatically highlighted during a search by users.

9. Grammar and Spelling

Users might mistype while searching for anything, but your website should have no spelling or grammatical errors. As per major studies, spelling errors lead to lower ranking as it does not match with the correct spelling. Although this claim is still debated.

10. Trending Topics

Websites with Trending topics have the best-ranking probability. This is due to frequent users trying to get some basic information. Websites that provide translation, currency conversion, measurement scale, converter, etc. These types of websites are used only for seconds but make a huge impact because of their usefulness.

11. Avoid broken Links

One major reason to keep your website updated is to avoid broken links. Sometimes redirecting links added to the page are broken due to third-party problems. This could result in affecting your Google ranking as Google AI assumes the website is abandoned.

12. Website Structure

If your website is difficult to navigate, it will hurt your ranking. A simple interface and homepage attract more viewers and improve your reach. Complicated pages observed reduced on-site time and popularity as well.



More comments mean more interaction. It is not rocket science to understand that interactive pages have become more popular among users. Try to upload interactive content that leads to more comments on your page and improves your ranking.

14. References and sources

Whatever data you put on your websites should be covered with credible sources or references. Google Quality Guidelines state that users go for sources as they need credibility along with information. Legitimate sources will help you attract more views.

There are almost 200 factors that matter to ranking your website. Please find below some of them which are also important

  • 301 Redirects
  • 404 & Soft 404 Pages
  • Alt Text
  • AMP
  • Anchor Text
  • Authorship
  • Bounce Rate
  • Breadcrumb Navigation
  • Canonicalization
  • Click Depth
  • Click-Through Rate
  • Code to Text Ratio
  • Content
  • Content Length
  • Core Web Vitals
  • Crawl Errors & Crawl Budget
  • Deep Link Ratio
  • Direct Traffic
  • Domain Age
  • Domain Authority
  • Domain Name
  • Fresh Content
  • .gov Links
  • Heading Tags (H1-H6)
  • Images (Number of)
  • IP Address
  • Keyword Density
  • Keyword Stuffing
  • Links  (Inbound)
  • Links (Internal)
  • Links (Nofollowed)
  • Links (Outbound)
  • Links (Paid)
  • Mobile Friendliness
  • Relevance, Distance & Prominence
  • Schema Markup
  • Syndicated Content
  • Tabbed Content
  • Title Tags
  • URLs
  • User Search History
  • User-Generated Content
  • XML Sitemaps

Being on top is what we love the most , be it in real life or on the internet . Hopefully , these tips will help you improve your rankings . The Internet is very dynamic and it constantly needs changes and upgrades . Try and make the most of the above-mentioned factors that try to trick the algorithm.

Contact Us to increase your website’s organic visibility, quality traffic & lead generation of your online business.



Learning is an integral part of growing. I’m a self-motivated, energetic, and professional individual with a passion for Search Engine Optimization with 16+ years of experience.

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Some frequently asked questions about digital marketing

Here are some frequently asked questions about digital marketing that businesses may have.

Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.

Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering

Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.

There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.

Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.

Hiring a professional agency is wise, as you will benefit from the following:

✓ Website traffic that is relevant to what you are offering

✓ Leads that turn into high-value customers

✓ Lower bounce rate on the website and higher number of clicks

✓ Consistent results

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