Content marketing today is crucial to ensure steady business growth and an online presence that’s fail-safe. You are likely to save roughly 62% of your investment when compared to traditional marketing methods. However, planning impactful strategies are important to ensure that content marketing works in your favour.
First things first…
What exactly is content marketing? And why is it important right now?
Content marketing is all about creating and channelling content to your targeted audience with the objective of obtaining the results you expect out of your business website.
Why is it important?
Where do I begin? How do I make myself a content strategy that works for my business?
Content marketing is not a breakfast meal. It is rather an elaborate menu that demands precision, mindful thinking, thoughtful actions and achievable goals. You will have to be very specific with what you are doing and how that affects your goals. That’s the recipe you should follow every time you plan on a strategy that involves marketing your content.
This blog is the ultimate guide to help escalate your content marketing plans, one step at a time.
Understand that not everyone is looking for what you have to offer. By defining a specific audience, you are basically putting them in a box and giving them a label based on:
This way you won’t be spamming a pool of people but would rather be focusing on people who are in need of what you are offering.
Once you are clear on who is actually going to invest in your services/products/ideas, you can build a functional funnel to meet your goals.
How information, processes and goals flow is important. When devising a content marketing strategy, having a blueprint helps in keeping track of where you are, the hurdles and how you are going to get past them.
This blueprint also keeps you motivated to build each step with caution so that your customers have an impeccable experience with you!
Top 5 elements for a bulletproof blueprint:
Pro tip 1: Always build a blueprint around your sales funnel. This immensely helps in crafting a strategy that’s specific for instantaneous audience action.
Pro tip 2: There are a lot of frameworks available that will make creating a content marketing blueprint easier. Pick wisely!
Having a preplanned content writing schedule makes it easier to manage time, research and create services that are relevant to your target audience. Research is one aspect that is crucial and can be time-consuming. Having to do it manually further adds to the time.
That’s why it is best to use tools that offer market insights, tell you what your target audience is looking for and save time!
3 top tools that will help you create better content:
When in the process of churning out content, keep in mind that the more helpful and informative you are, the more people will interact with your content.
By adding authenticity and a voice to your content, you are not only making it brand specific but also engaging with your crowd on a personal level.
Pro tip: Always plan your content ahead. Eleventh-hour rush jeopardises quality.
Your desired crowd isn’t sitting at one place even if they are consuming the same type of content. Being omnipresent on multiple platforms helps grab eyeballs.
The more widespread is your presence online, the more your desired crowd will see it.
So, how do you become omnipresent?
Find where your ideal customer is spending most of their time and show up there! For this, you can:
Being versatile is key here. The more you expand and distribute your content, the more people will see you & discover your ideas/solutions to their problems. Make use of paid and unpaid channels to your advantage.
Pro tip: Get people to read your content and not just visually consume it. Make sure your sentences are in a flow, put information at the beginning (when a person is paying attention), add images, videos and infographics and don’t spam with bulky content.
Now that your blueprint has transformed into a masterpiece, know that it’s not the end of the cycle. Once your content is out for consumption, analysing performance is a crucial step many forget about. Chances are you won’t be getting desired results in one go and that’s okay.
By constantly analysing performance you can efficiently keep a track of:
Many of this information comes in the form of matrices making it easier to identify the ones that matter or are in need of change.
Think like the targeted crowd that’s consuming your content. Once you start walking in someone else’s shoes, you start identifying their thinking mechanism (add to that the advantage of previously conducted research) and what they are looking for.
A vast majority of people make a Google search before deciding what to do next. How relevant are you to that search?
Not all matrices are equal and your preference matters. Once you start making progress in your campaigns, it will become clearer what matrices matter when it comes to measuring your performance.
Even the most evergreen content needs an upgrade. If people are not interacting with your content, you could simply be losing money. To ensure that doesn’t happen, focus on optimising your content.
Here’s how you can make people engage with your content:
Keep an eye out for algorithm updates and how well prepared you are for what’s next. These updates govern where you stand in the SERP (Search Engine Results Page). By staying relevant to these updates, you can benefit from the updates first-hand.
Additionally, weigh the importance of these updates. Minor updates can be included in upcoming campaigns and strategies whereas major updates call for a revision in existing strategies.
By staying up to date with what’s happening, you can adapt faster & salvage the updates to your advantage!
Content marketing is essential. Doing it right is crucial to ensure that you are gaining desired results. While it may take a while to get a hang of pre-planning, planning and post-planning, the key is to utilise available resources to your advantage.
Your ideal customer is looking for you, are you there yet?
While we hope this blog helps you find a footing to escalate from, we do understand it can be time-consuming to understand everything from the basics. Besides, you will have to invest in tools that will be adding to costs.
Quint Digital is a Melbourne based digital marketing agency that thinks about your growth. We devise powerful content marketing strategies that are exclusive to your business needs. Our team of experienced experts are always on their toes finding ways to scale your business growth!
Book a consultation today and discover your endless potential!
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Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results