Top Google SERP Features To Drive Organic Traffic!

Strategies to get you to the top of the results page are now hand-delivered to you! The top SERP features this year!

There are no sweeter words a business owner hears than the pair ‘organic traffic’. Every website that is up on the Internet adopts noteworthy techniques in order to have people directed to their website and get them to stay.

There are a gazillion ways to get this organic traffic to your site, but there are a few of these that are tried and tested and what’s more…they work every single time!

What is SERP? 

Acronym for the Search Engines Result Page, SERP has been designed by Google to give the user a great experience and exactly what they are looking for.

To put it simply, the results on the page that pop up when a user enters a query should not beat around the bush but be the accurate answer to the user’s question. Hence being one of the top on the SERP is extremely competitive.

This is confirmed by statistics that suggest more than 90% of the traffic on the web goes to the results that are on the first page of Google. Think about your own consumer behaviour.

How often have you visited page 3 of Google, let alone page 21? You have your answer. Being on page 1 of the SERP is as good as it gets.

What are the different kinds of queries that consumers search for?

Consumer behaviour suggests that when they are on the web and searching for something, they usually have a search intent in mind. An understanding of this is required by merchants as only when their business has keywords suited to this search intent, will the consumer land on that particular web page.

Informational queries

What the consumer wants. Usually in this type of search, the consumer is simply looking to gain an insight on a certain topic or area of choice. They may or may not want to make a purchase but even if they do so, they are looking for a broad range of info on that topic.

Websites can have multimedia, graphics, pictures, videos, testimonials etc in order to appeal to the consumer. Articles, blogs that have the relevant keywords should also work. The idea is to give the consumer a wholesome take on that topic.

Navigational queries

The name itself suggests that the consumer wishes to explore. They know what they want but they do not know which website they want to make their purchase from and are willing to discover new ones.

The business can take advantage of this undecidedness of the consumer by having paid ads. These appear at the top of the results page and the consumer may go for convenience, clicking what they see first.

Transactional queries 

Here, the consumer has one purpose: to buy something and carry out a transaction. In this case, there is no browsing that they wish to do, but rather simply buying.

Businesses can take advantage. Have PPC ads, paid ads, and organic search results. The motive here is clear – keywords that the consumer uses needs to be in your content and then there is nothing that comes in the way of the consumer being directed to your website.

The SERPs are changing and here’s how you stay afloat 

While doing business on the web or simply being a website that has a web presence, there are some things that are unavoidable.

If you have been doing business for quite some time now, you will agree that things are not the same as they were five or ten years ago. They change in leaps and bounds and if you are still stuck with old ways, it will not carry you forward.

The same concept applies to when you begin doing business on the web.

Google has changed the game when it comes to the SERPs (The Search Engine Results Page) and here’s the good news – it is going to work in your favour!

1. The PPC ads are now distinguished from organic listings 

It is now easier than ever before to have a PPC (Pay Per Click) ad and have it retain a section of its own apart from the organic listings.

Often you may have noticed for yourself how after you hit the enter key on typing a query you are presented with a list of search results.

The top ones are the ads and are distinguished by a label before the results proceed to the organic results.

This ensures one thing: you are getting your rightful place as a business, and it is right at the top!

As PPC agencies in Melbourne are on the rise, it is important to mention that these are a great way to get traffic directed to your website by paying for a click. 1 click is probably equal to a loyal customer who may end up buying in huge sums. Thus, the ROI is considerably generous and high!

• Featured snippets are the best thing on the Internet! 

In a feature that has been a welcome move by the merchant as well as the consumer, the topmost result on the SERP has a snippet of what the article contains.

Are you wondering how to get there? 

The answer is SEO. Search Engine Optimisation is the process of filling your article (not unnecessarily) with keywords relevant to those that people would search for.

The aim of SEO is to reach the top of the SERP and thus create more brand visibility and presence.

If you have been finding it impossible to achieve this feat by yourself, there is always an SEO company in Melbourne that would take up the task and see it through. Choose wisely!

Welcome to knowledge panels!

As the SERP is brimming with innovative hacks that enhance user experience, this is another one of them.

When you type in a query and the gazillion pages of results roll out, in the top right corner you’ll see the knowledge card that has information on the subject.

Now here is the great part: more often than not, this knowledge card is a Google My Business listing!

Providing visibility to businesses and helping them now climb to the top of the search ladder, this step has been applauded by many merchants who previously found themselves in the organic search list or maps.

If you haven’t created your GMB account yet, it is time you think about it 

Becoming an increasingly more authoritative figure on the web with every passing day, this addition will give you the reach you need. A digital marketing agency in Melbourne or a GMB agency can be your trusted source for this task.

Reviews! 

An eCommerce venture relies on its customer’s reviews as a means of organic traffic leads. People often go by what those who have experienced your product or service have to say about it.

On the web, let’s face it. Every business is not a legit one. Scores of fake ventures are trying gimmicks of getting customers to fall for their services. Be wise. Be safe and always ensure the website you are referring to is legit.

This becomes crucial in the case of eCommerce businesses as there is money involved.

From the merchant’s point of view, always go in for an eCommerce website design company in Melbourne that has a team of experts who are well-versed with software such as Magento.

Magento – an open-source eCommerce platform

This is the relief every merchant needs from the pressure of running an online business. Providing easy solutions, a web design that enables every category listing to be displayed in a format that is accessible to the consumer, and giving security to the website, Magento has just made life a whole lot simpler.

The review section on the online business website needs to be updated, and frequent. The more reviews (positive ones) you have, the more guarantee of a good consumer experience.

Shopping ads are right on the top!

Staying on the topic of eCommerce websites and buying and selling, let’s get down to business!

Cutting the cookie-cutter, the real aim of a business is to make money. Google now helps businesses do this by having a shopping ads section right at the top of the SERP.

Result: Those who do not wish to browse through articles, read literature or even get information about the product but are simply here to BUY, can now do so without having to scroll to the website.

These are paid ads, essentially what one would see in the shopping section of a business website, except that here they are placed in an accessible space waiting for you to shop.

How do you achieve the above? 

Getting to the top of the SERP or even one among the first ten is not easy but when you adopt the above practices it does tend to get simpler. With the usage of target keywords, shopping results, Google ads, local packs, image packs and local business keywords, you can have your venture rank high.

Do this: 

• SEO. We repeat. SEO is key
• Provide content that your audience can use. Not just content that brags about the brand
• Research about the market you are catering to
• Backend parameters, metadata should be up to date
• Create your GMB account and keep it up to date with any changes in your business practices, timings, days off, and engage with your consumers
• Simplify articles to get to the level of your consumers. Language should match the target audience
• Assess performance and check what is working and what isn’t
• 67% of clicks are in the first five listings on the SERP. Make sure you are among these
• Use a content management system
• Use Magento for an eCommerce website
• Make sure your plug-ins are in place and the tweaks are working fine
• Colours, themes, fonts, display, graphics and multimedia will take your website places and attract customers
• Secure your website to provide consumers with a sense of privacy maintained
• Web design is IMPORTANT

We are here for you.

Quint Digital is a digital marketing agency in Melbourne made for you, to make the process of doing business simpler. You can check out our range of services and choose the one that you need or well, take the whole package! Every service is done by professionals who have had experience and expertise in that particular area. You won’t simply be choosing a business, but expert advice.

Harpreet Singh

Harpreet has over 14 years of experience in direct sales and marketing, a promising track record of churning out revenue for businesses and a headstrong attitude to pursue success.