10 Types Of Video Marketing Strategy To Grow Your Business

You must know how to create attractive videos always to take the lead. Video marketing is one of the best strategies for selling your brand name and maintaining yourself in the competitive game. Gone are those days when texts and images were enough to establish yourself. Nowadays, people demand something more descriptive yet entertaining. So, what can be better than videos when it comes to a total package? With video content, you can target the right audiences while gaining the expected sale and ROI.

But, to excel in the world of video marketing, you should not get stuck to a single video type. After all, audiences like the changing styles!

Through this post, we will introduce you to ten types of video marketing strategies that will help you boost your business incredibly!’

1. Spot videos

The spot is one of the classic video types, with 15 to 30 seconds of screen time. This video can have varied content depending on your brand type and story. These videos can be shown before movie trailers, on YouTube videos, and on TV in commercial breaks. The secret behind spot video type is the constant user engagement in a short time. Such videos have been featured for a decade now and are expected to stay strong for decades to come.

2. Explanatory videos

When you want to explain some goods and services offered by your company, explanatory videos come in handy. Such videos are added to the site’s landing page that features voice-overs and animations for explanatory purposes. These videos do not necessarily need to be animated, and you can play around with illustration, live recording, storytelling, etc. To add so many elements to your video, ensure to use a decent video editor. Opt for the one which is easy to work with and features many premade templates. Also, while choosing an editor, go through the reviews online.

3. Product demo videos

If you want to showcase your products and services, make demo videos. In this video type, you don’t explain the products and services but reveal the perks, benefits, and features. For demo videos, you need a host with an alluring personality and sense of speaking. With this video type, you can unleash creativity by going animated also.

4. Behind the scenes

People love to see what happens behind the canes. Well, this exciting video type showcases the process of manufacturing and development of the product and its craftsmanship. Behind the scenes-video works best for creative heads and artisans, as they can show how their products are crafted and ingredients are sourced. With such videos, viewers feel more connected, good for engagement and building relationships.

5. Company culture videos

The aim of creating company culture videos is to show the ethos of your company while attracting new talent. With such videos, you can display the culture of your workplace to market your products and services. Besides, it helps not only improve the customer base but also attract new employees who feel passionate about the services being offered by your company. Cultural video types are pretty engaging as it helps the viewers to connect with your company via employees and working style. So, think about adding as much emotion as possible to engage audiences while being realistic about your approaches.

6. Employee portrait videos

Engaging audiences on a humanitarian level is another video marketing strategy that includes creating video portraits of the company employees or leaders. With these types of videos, you can add heart and soul to your content by showcasing your employees’ journey and how they contribute to your company. This strategy mainly works for small firms and businesses to connect with the audiences and community.

7. Customer testimonial videos

What can be better than portraying your existing customers in your video, who can tell their opinion about the brand? One of the great choices to attract new people to your brand is by making your repetitive customers your brand ambassadors. When you show your potential customers how convinced and happy your existing customers are, it can offer them a driving experience. Letting the existing customers reveal about your products and services excites the new one while helping in inculcating trust. Customer testimonial videos also work perfectly to show how much you as a brand appreciate your customers’ opinions.

8. Mini-documentaries

Mini-documentary video is a combination of company culture and behind-the-scenes video type. With this short documentary, you can show the evolution of your brand over time while providing a detailed look at your operations and working aesthetics. You can also choose to promote your clients in such documentaries, which can help in magnifying the audience base by encouraging cross-promotion.

9. Web series

Web series video types are considered the most complicated to produce and conceptualize. However, they are fun and engaging. Web series videos are short and crisp scripted videos that revolve around your brand, products, and services. One example of this video type is a local milk dairy that displays the life of a milk delivery boy and the daily challenges he is facing while delivering. You can create a series about the company’s employees, showcasing aspects of their lives and challenges.

10. A short film

A short film is one of the most creative video formats that showcases your brand’s journey. To make an appealing short film, you need to add specific characters or actors to the story and create an interesting yet connecting script to reveal your brand’s personality. When you create a short film for your branding, it is recommended to bring as many people together for sharing while not forgetting to have its premiere before release.

Conclusion

Video marketing can give a boost to your brand if done correctly. While creating any video marketing strategy, consider the proper camera adjustments, light levels, location, and creative factors. Also, don’t forget to use good video editing software to offer an edge to your videos via audio-visual effects. We hope with these video marketing strategies, you will be able to create the most desirable videos to showcase to your audiences and reap the expected benefits.

Harpreet Singh

Harpreet has over 14 years of experience in direct sales and marketing, a promising track record of churning out revenue for businesses and a headstrong attitude to pursue success.