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What are backlinks and Why are they important for SEO in 2022 ?

A backlink is a simple link from a page on one website posted on another. A backlink is often referred to as “incoming links” or ‘’inbound links ”as well and is considered quite valuable for SEO methods.



Since search engine algorithms are becoming a little complex every day, the importance of backlinks has continued to go down; however, they still play an important part in the strength and authority of your site. Due to the page authorities and domain being the key factors of how an authoritative search engine looks at your websites. The more authority it is, the not forgetting that backlinks offer lots of visitors to find your site.

Are backlinks valuable?

Yes, they are. Backlinks help a website by improving its rank and audience, and there is no sign that the backlinks help a website by improving its rank and audience, and there is no sign that the backlinks will stop playing such an important role, especially with seo campaigns. They are very important for SEO as they signify a vote of confidence from one website to another. Moreover, it’s often believed that they are the most significant aspect of improved SEO ratings.

Advantages of backlinks

Improves organic ranking 

Once your website comes as an authority on search engines, they will start to rank your website higher in the SERP. Make sure that Google prioritizes those websites that are visited by users often and the topics they search for frequently. That implies that if you have various quality backlinks. Google believes your site is a credible and genuine source of information around that particular topic.


Raises brand awareness

When other websites link to your site, it shows that they find your website useful. Having top-quality backlinks also means that visitors on genuine websites would suggest your website to several other readers. This often leads to new and interested visitors for your website. Once they come on your website, you can use any type of ‘Related Content‘ widget at the end of your article to redirect them to another content they might be interested in. This lets them explore more content on your website and spend a little more time on the website, which is considered by Google while ranking your website.


Boosts referral traffic

Backlinks have a big contribution to boosting referral traffic. If anyone visits your website with the help of a backlink, then Google Analytics tracks that click and considers it as a referral visit to your website. Referral traffic is more targeted and applicable and also results in a lower bounce rate than any other type of traffic.


Positions your business as an authority

Google uses backlinks as one of the main factors to identify what your or any website is all about. So, if you get more backlinks, it will be easier for Google to know more about the quality of your website and business.

Backlinks and the and the daily limit 

This may depend on the person of the agency doing SEO. Earning more than 10 quality backlinks a day can be very impressive and can impact your website traffic and ranking. However, an unexcepted spike in the number of backlinks might be considered unnatural by GOOGLE and result in suspension or action taken against your site.


Earning backlinks is not everyone’s cup of tea. It is time-consuming, and new websites or the ones expanding their keyword footprint are expected to have a tough time figuring out to begin. This is where competitive backlink research comes in place. It helps you figure out and gain insight into what others are doing many have helped them earn backlinks and grow.



Learning is an integral part of growing. I’m a self-motivated, energetic, and professional individual with a passion for Search Engine Optimization with 16+ years of experience.

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Some frequently asked questions about digital marketing

Here are some frequently asked questions about digital marketing that businesses may have.

Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.

Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering

Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.

There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.

Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.

Hiring a professional agency is wise, as you will benefit from the following:

✓ Website traffic that is relevant to what you are offering

✓ Leads that turn into high-value customers

✓ Lower bounce rate on the website and higher number of clicks

✓ Consistent results

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