Advertising, which once used to stick to conventional means, now aims to please the consumer and get their attention. As is the adage, it all happens with a click. PPC marketing may be new territory for you, but the sooner you dive deep into it, you will reap rich rewards.
While deciding how you must acquaint yourself with the concept, here’s an analogy.
When you advertise on a billboard, the entire line of traffic that passes that route sees your advertisement. You pay the advertising company for the space that you are taking up. The audience that sees your ad includes men, women, children, toddlers, workers, house helps, celebrities, businessmen, school children and many others.
If your brand is one that is an eCommerce business selling clothes and accessories for women, don’t you think the ad is irrelevant to anyone apart from women and girls?
The audience that watches your ad as they wait in the morning traffic is far more than the actual percentage of those who will end up buying the product. You, on the other hand, are paying a hefty price for having your ad on the billboard. But this investment is not reaping many returns.
What if there was a system where for every ‘woman’ who viewed your ad on the billboard, you would pay the advertising agency?
This way you could be certain that the target audience is viewing your ad and you are only paying for that.
This is the concept of PPC advertising.
Pay-per-click advertising is a form of marketing. You may have heard of organic traffic that is driven to your site. This is essentially when people of their own will visit your site with no incentive. PPC ads on the other hand is a kind of paid advertising as you are investing money into buying visits to your site.
The reason why PPC advertising has gained such immense traction in the previous years is that though the investment may be small, the ROI (return on investment) is huge.
As we highlighted at the beginning of this article, tit for tat is what is the crux of PPC marketing. Thus, instead of spending thousands and it being futile, this is a cost-effective strategy.
You invest a little but gain much, and this in itself is a boon for every business person. Compared to other forms of marketing, this is great as you end up getting much more than you put down.
In an age where everything is instant right from coffee to messages, PPC marketing is a way of instant traffic. As soon as someone clicks on your ad, you will stand out from the competition on the net. A great way to get leads!
Having good feedback and reviews for your business on Google is a huge asset. As such, manage all reviews coming your way and aim to solve any discrepancies or complaints. This way, you could be that 5-star business, establishing you as one of the best in the market.
While PPC marketing may seem daunting, it is simple with the guides available on the internet. Thus, you can get started in no time and build leads!
Your brand will get the recognition it deserves and how! Visibility is guaranteed with the PPC method and you will soon see consumers flocking to your portal to make purchases.
The great part about opting for these pay per click campaigns is that they can be customised to be as detailed as possible and as directed to your audience. Customisation works well in the online world as customers do not wish to see the same monotonous tone and language used.
What are the elements of a PPC campaign?
You may want to pay attention to the most important factor in the PPC marketing strategy. Keywords.
If you do not invest much time into what your audience is looking for, you do not manage to reach out to them in the right way.
During keyword research, these are the most important aspects:
The success of a PPC management campaign is determined by whether the audience search matches what you are pitching. But let us consider for a moment that your ad manages to appear on the first page of Google! What next?
Now that you have your audience’s attention, how do you turn this into a revenue-generating activity?
Ensure you adhere to the following for the PPC campaign to be a success:
A common doubt is whether your business needs SEO or PPC and which will be beneficial to it. The two are starkly different and your business could benefit from both, depending upon the time when they are done.
SEO is an organic way of generating leads, getting consumers to notice you on the web. It is a long term strategy and takes time to build. However, SEO lasts for years.
It is building the credibility of your venture.
PPC is a temporary strategy, that is paid, drives leads and conversions much more quickly than SEO. However, once the campaign has been stopped, the process of generating leads also comes to a halt. Based on conversion rates, ad groups, eliminating negative keywords and optimising your ad campaign for the Google search, this digital marketing method strives to build brand awareness in a short time.
Thus when used in sync with each other, they can massively grow your business.
While PPC ads are a great way of gaining attention and reaching heights on the web you need to be doing it right. At Quint Digital – a digital marketing agency in Melbourne, the focus has always been on helping curate a personalised marketing strategy for the business and then analysing the performance.
This is the fine line that sets apart using PPC marketing from acing in it. Our role as the premier Google ads agency is your key to acing the market.
With a team of professionals experienced in this area and dedicated to having businesses grow, Quint Digital assures you of a high-end team to stay afloat in the digital space.
After all, you need a digital marketing agency that truly knows what they are doing. Quint Digital has been making waves in the market through its exemplary services and the jaw-dropping results that we fetch for our clients. Curious?
We have been featured in the prestigious The Australian Business Journal and Kalkine Media, serving as a testament to the fact that Quint Digital has been making the Australian market take note of our exceptional performance.
You too can reinforce your business with assured growth and guaranteed success with Quint Digital! Growth is no more impossible or a feat that is too hard to conquer. With the right marketing strategy, everything will seem within reach.
When you partner with us, you won't miss out on any aspect of digital marketing for your business objectives. Your multi-channel business campaign would utilise the following channels
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We offer the A to Z of digital marketing, providing complete end-to-end services. This brings an impactful online presence, brand authority, gain lead conversions, sales figures and make money for your business. Our unique Multidimensional Formula helps create campaigns that combine any or all of our services.
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Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.
There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.
Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.
Hiring a professional agency is wise, as you will benefit from the following:
✓ Website traffic that is relevant to what you are offering
✓ Leads that turn into high-value customers
✓ Lower bounce rate on the website and higher number of clicks
✓ Consistent results