Ensuring that prospects hear your message amidst the noise, in a world inundated with information, is vital for a successful promotional strategy.
Making a powerful presence among your clients is impossible without a good content system strategy.
However, the system indeed is as good as the people using it.
As part of an effective content strategy, you require an effective inbound selling team.
Prior to creating the product matter, it is essential to allocate the respective job positions.
So you need to understand the new roles emerging in the content selling team to delegate responsibilities appropriately.
Here are seven core roles of a 2020 content promotional team.
The Chief Content Officer directs the inbound marketing labors. He is the script ambassador and the organization’s chief storyteller.
He is responsible for setting the overall inbound selling mission statement and integrating all the text materials. He ensures that brand stories remain consistent and speak sense to the prospects.
He understands how the stories translate into results that benefit the organization’s business issues. His role is rightly the collaboration between inbound marketing strategy and administrative leadership.
Content Strategy Director is an important role which is almost equivalent to that of the Advertising Director. His role is usually split against the front end and the back end set of responsibilities.
He leads persona development and UI/UX types of customer experiences, on the front end; and manages the functional flow of brand stories, reviews taxonomies, and metadata strategies as part of his back end responsibilities.
The Content Managing Editor’s role exemplifies the balance that inbound marketing plays against the needs of traditional story creation. He focuses on the day-to-day operations of the editorial platform and develops the guidelines for proactive and reactive product descriptive creation.
He works as the internal content manager who enhances the script generation process and implements solutions to guarantee the efficient functioning of the inbound advertising team.
The Content Production Director plays a critical role in managing how things look. He could be the mastermind creative designer, writer, or might even be a formatting specialist guiding a cross-functional team of creative specialists.
The Audience Development Manager takes care of both internal and external communication. He is responsible for developing the subscription assets capable of growth and segmenting them even as brand stories’ mission matures and expands.
He is also responsible for the capitalized and earned efforts that engage and draw the audience into owned media and promotional-oriented experiences.
Most often while drawing an audience into the aforesaid experiences, the Audience Development Manager serves as the collaboration between inbound advertising and other initiatives to guarantee in-house activation and involvement among other promotional constituencies.
To sum up the Audience Development Manager’s responsibility, it would be apt to describe him as the brand selling team’s hype person.
Traditionally the Subject Matter Expert Manager’s role has been limited to the Corporate Communications or Public Relations. Presently, the Subject Matter Expert Manager plays a vital role in identifying, creating, and maintaining relationships with both in-house and external influencers.
The said influences provide story, help to promote the content marketing efforts of businesses, and even serve as interviewed guests.
Therefore, the Subject Matter Expert Manager recruits, collaborates, and manages these influencers into the brand advertising process.
The Technical Content Manager works on the technological aspects of content management. With a thorough knowledge of subject matter, advertising, and communications, he facilitates brand storytelling in the technical domain.
His expertise finds incredible support to the team in
- Operating the CMS
- Managing the technology behind the editorial calendar
- Implementing web analytics
- Implementing data-related structures to manage audiences
Most importantly, his role greatly helps to expand, execute, and exemplify digital asset management systems. In short, he acts as the team’s technology specialist.
Brand storytelling responsibilities can sometimes be overlapped among the aforesaid roles.
In most cases, full-time employees are not engaged to satisfy the roles, and the positions are assigned as part of other aspects of jobs to sustain the fiscal benefits of businesses.
For instance, the IT department is housed with the tasks of the Technical Content Manager.
So many of the aforesaid roles are being satisfied by traditional promotional tactics.
When roles are implemented as an addition to an employee’s regular day job, businesses go off the rails in effective storytelling.
Businesses need to offer significant distinction for the storytelling teams to see fruitful promotional results.
A content team with the key members playing their roles effectively would overcome the flaws of traditional advertising.
House a strong content promotional team with enhanced roles to see remarkable success for your marketing strategy.
Gear up for 2020 with a strong Content Marketing Team!