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Attract, Convert, & Close Sales With Our Google Display Banner Advertising
Google’s display banners are redefining the future of digital marketing! Are you a part of that future?
At Quint Digital, we take great pleasure in generating demand for the products and services of our clients. Through tactical workflow, our digital marketing strategists grow the digital footprints of brands to raise awareness among potential clients and thus facilitate high website conversions. One of our techniques for accomplishing this goal for your business is the production of display banners to engage in google display advertising. It is time to do some real business with dollars flooding your banks.
Let Us Understand The Practical Details Of Display Banners
Display banners are ads which are integrated into a strategy called google display advertising to attract your potential clients on all digital platforms. The display banners comprise of text/images/videos to encourage visitors to click-through to execute calls-to-action or to direct to your website’s landing page.
Google display advertising works on a cost-per-click (CPC) methodology. This means that whenever a visitor clicks on your display banner you will have to roll out cash in correspondence to your bidding amount.
A special feature of google display advertising is that it could be implanted in your retargeting campaigns. This venture will cause the display banners to be projected to folks who have already visited your website. By retargeting your earlier visitors, we endorse them to execute typical actions that further their buying journey.
Keeping in mind the basics of display banners, let us now explore the types of display banners that Quint Digital can craft for your business.
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Custom Quint Digital Forms Of Display Banners
With Quint Digital, you have the privilege to ace your display advertising campaign through our display banners that come in various sizes, shapes, and colours. We provide four different types of display banners which are as follows:
- Display Banner Ads
- Display Interstitial Ads
- Display Rich Media Ads
- Display Video Ads
Get started with Quint Digital’s google display advertising services to sell effectively and generate unfathomable profits.
Display Banner Ads
These are one of the oldest yet results-driving forms of display advertising. Here, the ads appear in the form of a banner at the top of websites. Take a look at Amazon Prime’s display banner to get a clear picture.
Display Interstitial Ads
The interstitial ads are generally shown to visitors as webpages before directing them to a page of their request. So, it acts as an intermission ad between two webpages. Here is an example of interstitial Google display advertising by nomorerack.
Display Rich Media Ads
Rich media google display advertising includes interactive components such as video clipping or other clickable units. Here’s how our rich media ad would also look like:
Display Video Ads
Almost all social media platforms have opened up avenues for marketers to participate in active advertising. With top-engagement platforms such as YouTube, Facebook, Instagram, video ads would help you ace your advertising goals. With Quint Digital’s video ads, you can connect with your prospects on a personal level, so it’s a game worth your investment.
Well, now that you are informed about the types of display banners we would create for your brand, you must be also enlightened about the benefits you are bound to enjoy with our google display advertising service.
Get Acquainted With The Benefits Of Quint Digital’s Google Display Advertising Service
Leveraging the Technology
All ad spaces operate programmatically. With transactions functioning via software and automation, you have the privilege of smart advertising by reaching your prospects via timely and cost-efficient procedures.
Therefore, you need not worry about the tracking and targeting works involved in your google display advertising. In a jiffy, we’d take control over the demographics that would be exposed to your display banners, besides regulating how and when your audience would see the display banners.
As we mentioned earlier, our automation software leverages control over your google display advertising campaigns, thus making them effective and results-driving.
We would be able to determine the right kind of audience for your brand and float your display banners accordingly. By controlling the time of day, the duration of the campaign, the location of your prospects, we will narrow down your campaign to suit the goals and objectives of your display advertising campaign.
Trust us, we can get even more specific with the target audience. This is to assure you that you can sell your products to a particular segment. We would narrow down the segments to a defined age group, gender, annual income, interests, and other factors or a combination of various factors.
Targeting is not only beneficial for your brand, but it’s also useful to your prospects. For when they see display banners that are relevant to their interests there exists a high probability of them performing the desired actions.
While targeting holds a good strategy, only 2% of your targeted audience would make a purchase. So, you need retargeting to garner the remaining 98% of your prospective customers.
With retargeting you can re-engage your earlier visitors. Supposing if they abandoned a cart on your e-commerce site, you could prompt them to close the sales with retargeting.
Some marketers say that retargeting via Google display advertising could be annoying to the audience. But we beg to differ. When done right, there’s no denying that you’d do swell with profits.
Our Google display advertising campaign makes tracking a necessity. Traditional display advertising campaigns only provide meagre information on the performance of your display banners and the demographics that are thoroughly engaged.
With our programmatic approach to display advertising, you can process a mine of useful data to obtain wealthy information.
Now you would also be informed on the nature and value of each conversion through your display advertising campaign. Besides, these metrics would enable you to effectively measure ROI and test which variant of the a/b testing fares best. We ensure that you avoid all wasted ad spend by figuring out what works for your brand and what does not.
In contrast to textual advertising, display banners flaunt an aesthetic atmosphere. When done right, these visually appealing display banners would not only please the eyes of your audience but would also stir them to click on your ads.
We all know that the human mind prefers visuals over text. We wanted to have credibility for such a notion in digital marketing as well. Therefore, we researched to validate the notion, and we deduced that imageries and visuals overrode texts. Among the imageries, surprisingly display banners proved to be one among the most common types of google display advertising, trailing right behind Facebook ads.
With visually engaging display banners you can follow your clients wherever they go. And each time your ad pops up in their webpage they’d surely be intrigued and out of curiosity would click your end and land on your home page.
Isn’t that a cool way of drawing in traffics? The Harvard Business School concluded from their research that Google display advertising has a significant impact on search applications and in clicks.
We have helped our clients leverage google display advertising to increase their web traffics and conversions. Your brand could be the next in line to claim the spotlight in the industry. Take a look at our display advertising campaign strategy to get an idea of how our service would help you gain a leg up against your competitors.
Quint Digital’s Google Display Advertising Campaign Strategy
Display banners have the power to either ace a campaign or demolish one. Your choice of service providers must be sane if you really want to attract, convert, sell, and delight your customers. So, that’s why we are being transparent about our campaign strategy. Check out how we make your display advertising campaigns successful.
Our campaign strategy entertains five phases in its functionality. Let us explain each phase to you.
Phase 1: Research
With thorough research on the target audience, we’d help you generate display banners that engage your audience at a higher level. Through our research, you will gain intelligence on folks who fit the mould and who doesn’t while communicating to your prospects via display banners. Nonetheless, we help you create copies for various segments of your target audience and help you put into effect a hyper-targeted campaign.
Phase 2: Communication
Once you get to know the personalities of your audience, we generate content that is relevant to your target segment. You need to understand that irrelevant copies would not perform well in the search results. Therefore, it’s always best to leave it to our seasoned content writers to incorporate content that sells.
Phase 3: Rich Media
We mentioned earlier the various forms of display banners that we help fabricate for your business. However, we would strongly suggest all our clients go with rich media ads since they are highly appealing in comparison to the other form of display banners. Studies by AdForm have concluded that the clickable rate for rich media ads was three times greater than that of traditional banners.
Phase 4: Calls-To-Action
Even if your ads are pleasing to the eyes, they’d fare no better if neurons are not triggered to cause your prospects to execute the calls-to-action. Therefore, writing a catchy, and convincing call-to-action are indispensable for the success of your Google display advertising campaign. Your ads will be clicked only when your prospects feel motivated to do so, and that can only be achieved by Quint Digital’s content specialists who pen down creative and enticing CTAs.
Phase 5: A/B Testing
With a and b variants of your ad copy, we test the performance of both. Depending on what works best for the distinguished segment of the target audience, we make the necessary changes and help you polish your display banners.
Time to sell!
Now that you know of our strategy, we firmly believe that you would want to have a moment with us to discuss your Google display advertising campaign. Just drop us a message and we will get in touch with you.
It is time to sell like crazy. Let us make your business a successful one!
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