Dracon Construction Case Study
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- Step 1
How it all Started
Dracon Construction has always enjoyed a highly successful run as a top-notch local home builders company in Ballarat, VIC and are renowned for their energy-efficient homes, extensions and renovations in Ballarat and surrounds. However, it lacked a prominent online presence and were in dire need of a stellar website that gave them amazing business prospects from the online audience.
Adam from Dracon approached us and he was looking for a reliable partner to finally hand over online marketing for Dracon Construction which he was trying to manage on his own while working on the business as well.
Naturally, Adam was busy and as a small business owner as we can all appreciate was juggling too many hats, the campaign’s performance was not consistent and the paid campaign produced low-quality leads.
- Step 2
Understanding and Recognising Our Challenges
Dracon Construction’s vision was to focus on high paying jobs and needed someone to generate consistent & high quality leads for Home Extensions & Renovations. One of the main challenges we had was that there was no search presence for the business and neither the Local SEO was showing up on the search results. We also had to compete with builders with big budgets and stand out as a niche Local Ballarat based builder. So keeping all of that in mind our team got to work.
- Step 3
Key elements we focused on and How we did it
✓ Create a thorough and comprehensive SEO-intensive and content-rich website that would inherently bring leads for higher-paying services
✓ Undertake extensive competitor analysis and identify the ‘money keywords’ that would make Dracon Construction the ability to compete & win against the big sharks
✓ A detailed analysis of the above-stated factors and created a custom SEO content strategy (including local SEO) for Dracon Construction
✓ In-depth keyword research, on-site SEO based on the keywords, identification of money keywords, all lead to a meticulously designed page structure
✓ Thorough research of various home builder websites servicing local Ballarat area and accordingly used the keywords and page structure to create compelling website content to achieve rankings on search
✓ Created New Google Ads Strategy which not only delivered consistent lead numbers but delivered the leads which brought in the most revenue.
We crafted a Multidimensional Marketing Campaign using a blend of SEO, Local SEO & Paid Google Ads campaign to help Dracon Construction achieve a 10X Revenue Growth in just one year.
- Step 4
The Results
Dracon Construction has experienced awe-inspiring growth. The results from the implementation of our strategies have resulted in
✓ Revenue jumped from $300K to $3Mil in under a year.
✓ 126.32% Increase in Organic Traffic
✓ 250.33% Increase in leads
✓ 130.7% increase in traffic from Google My Business
✓ 144.4% Increase in Phone Calls from Google Maps Listing
That’s what we do best, we help small businesses like Dracon Construction stand out against the big sharks and create their own space in the market.
Are you looking for a marketing strategy for your building business? If yes, your search ends right here. Book a free consultation with our digital specialist today and get your growth plan!
How it all Started
Dracon Construction has always enjoyed a highly successful run as a top-notch local home builders company in Ballarat, VIC and are renowned for their energy-efficient homes, extensions and renovations in Ballarat and surrounds. However, it lacked a prominent online presence and were in dire need of a stellar website that gave them amazing business prospects from the online audience.
Adam from Dracon approached us and he was looking for a reliable partner to finally hand over online marketing for Dracon Construction which he was trying to manage on his own while working on the business as well.
Naturally, Adam was busy and as a small business owner as we can all appreciate was juggling too many hats, the campaign’s performance was not consistent and the paid campaign produced low-quality leads.
Understanding and Recognising Our Challenges
Dracon Construction’s vision was to focus on high paying jobs and needed someone to generate consistent & high quality leads for Home Extensions & Renovations. One of the main challenges we had was that there was no search presence for the business and neither the Local SEO was showing up on the search results. We also had to compete with builders with big budgets and stand out as a niche Local Ballarat based builder. So keeping all of that in mind our team got to work.
Key elements we focused on and How we did it
✓ Create a thorough and comprehensive SEO-intensive and content-rich website that would inherently bring leads for higher-paying services
✓ Undertake extensive competitor analysis and identify the ‘money keywords’ that would make Dracon Construction the ability to compete & win against the big sharks
✓ A detailed analysis of the above-stated factors and created a custom SEO content strategy (including local SEO) for Dracon Construction
✓ In-depth keyword research, on-site SEO based on the keywords, identification of money keywords, all lead to a meticulously designed page structure
✓ Thorough research of various home builder websites servicing local Ballarat area and accordingly used the keywords and page structure to create compelling website content to achieve rankings on search
✓ Created New Google Ads Strategy which not only delivered consistent lead numbers but delivered the leads which brought in the most revenue.
We crafted a Multidimensional Marketing Campaign using a blend of SEO, Local SEO & Paid Google Ads campaign to help Dracon Construction achieve a 10X Revenue Growth in just one year.
The Results
Dracon Construction has experienced awe-inspiring growth. The results from the implementation of our strategies have resulted in
✓ Revenue jumped from $300K to $3Mil in under a year.
✓ 126.32% Increase in Organic Traffic
✓ 250.33% Increase in leads
✓ 130.7% increase in traffic from Google My Business
✓ 144.4% Increase in Phone Calls from Google Maps Listing
That’s what we do best, we help small businesses like Dracon Construction stand out against the big sharks and create their own space in the market.
Are you looking for a marketing strategy for your building business? If yes, your search ends right here. Book a free consultation with our digital specialist today and get your growth plan!
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