Stand out of the crowd with top-notch eCommerce SEO services Melbourne!
Are you planning on starting your own online business? Or you have already set up an online shop but it’s been months or maybe years and your traffic and sales just are not growing.
It is time for you to give up your worries, mate! This blog will help guide you on how we at Quint Digital will not only set up your eCommerce shop but also skyrocket its traffic and sales while you just sit back and relax.
You know back in the era of Nokia 3310 when the internet was still a luxury, e-commerce was limited to a couple of giants like Amazon, eBay, etc. But the times have changed! Today everyone with a product has the luxury to take and sell it online. This is backed by the boom in internet services which has made online shopping a very common deal among shoppers. The shopping spree is only increasing with each passing day.
What you need to do as a seller is to show up your face in the front row of SERPs (search engine result pages) so that you get picked up first by the buyer. How will that happen? The answer is eCommerce SEO.
eCommerce SEO: The train to eWonderland!
eCommerce SEO is the search engine optimisation process for online shops. The idea is to make your shop more search engine friendly so that it is more visible to the potential buyers.
Do I really need e-commerce SEO Services for my Business?
In 2020 over 85% of Australians were shopping online. And the eCommerce market penetration rate is expected to reach 90% mark by 2022. To put it simply, almost all of the Aussie shoppers are shopping online. You may have a really good quality product but on the internet, there are numerous competitors against you.
“The Internet is not biased”
It gives an equal opportunity to every person out there to sell their product.
Australia gets 42% of its eCommerce sales through search engines and Google handles 3.8 million searches per minute on average across the globe. How do you expect the buyer to spot your shop in the search engine? Getting new customers can be hard. To stand out from the crowd, you need to show your presence on the internet. eCommerce SEO is the tool that helps you come out on the top.
Quint Digital; top eCommerce SEO company Melbourne to the rescue.
Quint Digital is the leading eCommerce SEO company Melbourne, excelling in eCommerce expertise. With our experienced team, proficient in their respective fields, we aim for your businesses to expand, scale-up and grow in the e-commerce market.
No matter where you stand in the eCommerce market, we have got you covered.
Do not have an online store to sell your products at? We will build an online store for you from scratch. You can rest assured about getting the best work possible.
We do not stop at that. Even if you already have an eShop but the growth is hindered as you are not a good amount of organic traffic? You can rely on our eCommerce services. Through e-commerce SEO, we will ensure your presence on top in SERPs.
It all starts with a call with our lead strategist wherein we lend ears to your aspirations and goals for your business. This consultation is free and always a part of a 30-min Strategy Session call.
Once onboard, we design you an appealing eCommerce website based on the market research to provide the best user experience.
Following this, we devise an SEO strategy specially tailored for you which generally includes the following-
on the website.
1 Keyword research
Keywords are the backbone of every effective SEO marketing strategy and focusing on the right keywords is very crucial for the success of an eCommerce website.
Our skilled and experienced team of SEO experts finds product-focused keywords for your business using keyword research tools for eCommerce SEO and maps them with your webpages. These keywords are carefully picked, taking all the pages of your site into account hence ensuring enhancement in engagement. Also, the ‘buyer’s intent’ is crucially focused upon while doing keyword research.
2 Optimising Site Structure
This is very crucial as it greatly impacts on one of the major google rank factors. A well-performing website means a good shopping experience. If your website is bulky and slow to load then it will not be a seamless experience for the customer hence dropping the ranking.
We optimise the website by simplifying the structure, hence enhancing its crawalability and usability. This significantly reduces the bounce rate as well by enhancing the user experience.
3 Optimising URLs
There were times when URLs ending with a long non-sense string were acceptable. Not anymore! Long string URLs are non-engaging for the user. We optimise your URLs to rank them higher in SERPs. Also, it is optimised in such a way that it gives the customer a clear idea about the product as well. For example:
4 On-page eCommerce Seo
We perform several on-page optimisations such as-
- Optimised title tags: Include product-focused keywords in the title.
- Optimised meta description: this is the part which shows up in the description in the search engine. Hence it is written in such a way that it conveys a lot of description of your product in a few words.
- Optimised images
There can be several product images on an eCommerce website. All the images are optimised and tags are added to them so that they appear in the image search results as well. This helps in securing customers who like to see the product before jumping into a website.
- 1 Unique content
Our team of experienced and skilled content writers write attention-grabbing blogs, articles, page descriptions and product descriptions for your eStore.
- 1 Internal linking
Internal linking among all the webpages is done to increase traffic on the website.
5 Off-page eCommerce SEO
Quint Digital performs following off-page activities that work like a miracle in boosting the product’s reach.
- Directory Listings.
- Review Sites.
- Social Media Activities.
- Social Bookmarking.
- Guest Blogging
- Q & A Websites.
- Partners and Influencers.
Quint digital always strives to help even small businesses expand and scale-up. With us, you can rest assured about progressing in the e-commerce market. All of our eCommerce SEO services combined will undoubtedly put you first in the race of eCommercialisation! Now all you need to do is to bake the product, We will take care of the rest!
Contact us and get you free consultation today!