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Unwrap Social Media Magic: 5 Secret Ingredients for a Merry Melbourne Business


Remember the days when jingles on TV and catchy tunes on the radio had us humming along? Well, with likes, comments, and shares on social media, it’s not the case anymore!

One viral post, and boom! You get the spotlight your business deserves. Whether you’re a family business running for decades or a new-age entrepreneur trying your best to get the word out—when it comes to social media, you’re not all that different from each other.

In today’s digital age, what you present comes late and the spotlight is on how you present, whom you present, and when you present. To identify that accurately is THE job of social media specialists. Now, without any delay, let’s dive deep into how social media can be a game-changer for your idea that you call it Business.

Key Factors for You Must Know

According to a report released by Fiverr, 54% of Aussie retailers are investing more in social media advertising in the lead-up to Christmas. But why? Here are some factors explaining buyers’ choice for social media:

1. Product Insights at Your Fingertips

From the product specs to customers’ opinions, social media provides the ease of getting to know almost everything about the product in a few clicks. No need to scour through websites or read lengthy reviews; it’s all there at your fingertips.

2. Quick Decision-Making

Social media significantly reduces the duration of comparing the same product from different sources and making an informed decision. The scrolling, the swiping – it’s like window shopping, but faster and more efficient.

3. Social Legitimacy Matters

The convenience of assessing social legitimacy for a product by looking at how others are liking and using it is a game-changer. Real-time reviews and testimonials from actual users give a sense of trustworthiness that traditional advertising struggles to match.

4. Collective Shopping Fun

Who said shopping has to be a solo adventure? Social media brings the fun of collective shopping. Share your finds with your retail therapy gang, get instant opinions, and make it a social event without any hassle.

5. Early Access to Savings and Deals

Social media offers early access to big savings and incredible deals, making consumers’ last-minute shopping experience satisfactory like never before. Whether it’s a flash sale or an exclusive offer, being part of Santa’s social squad ensures you don’t miss out on the Christmas cheers

Now that we’ve unwrapped the reasons supporting social media shopping trends, the next question comes to mind is: Isn’t having a social media presence enough to bring customers in? The answer is, NO.

Because, without strategic marketing campaigns, your business profile is just a notice board, which nobody is interested in! That’s where the role of Social Media Specialists comes into play.

How Social Media Specialists Make it Happen

Imagine planning the perfect Christmas feast; you have the finest ingredients, the most exquisite recipes, but without the knowledge of serving the best, nobody will be able to enjoy it, and it will lose its value.

Social Media Specialists are like the skilled chefs of the digital world. They don’t just create content; they craft a feast for your audience, blending creativity, strategy, and timing to ensure your business is not only seen but savoured.

Thus, in a city as dynamic as Melbourne, where every business has a unique flavour, having a specialist who understands the local palate is crucial. They’re not just about posting content; they’re about creating a narrative that resonates with your audience. Here’s how:

1. Local Expertise, Global Reach:

Specialists know the art of crafting engaging posts, eye-catching visuals, and captions that speak directly to your potential customers. It’s not just about getting likes; it’s about building a community around your brand.

2. Tailored Strategies for Merry Posts:

A Social Media Specialist is your business’s virtual Santa, ensuring that your promotions and offerings reach the right audience at the right time. From understanding peak engagement hours to decoding the algorithm, they’ve got it all covered.

3. Riding the Festive Social Buzz:

It’s not just about the technicalities; it’s about infusing your brand with personality. In a world flooded with content, standing out requires a unique voice. Social Media Specialists in Melbourne are the virtuosos who can make your brand sing in the crowded digital space.

So, as you gear up for the festive season, think of a Social Media Specialist as your Santa’s little helper, bringing joy, visibility, and that touch of magic to your business. Jingle all the likes and let your brand’s melody resonate across the digital landscape – because with a specialist by your side, your business is set to be the talk of the town, or should we say, the talk of the timeline!

Curious to discuss your brand goal? Book a free discussion call with our experts who are always there to assist you, whenever you need them.

Harpreet Singh

Harpreet Singh

Harpreet has over 14 years of experience in direct sales and marketing, a promising track record of churning out revenue for businesses and a headstrong attitude to pursue success.

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Some frequently asked questions about digital marketing

Here are some frequently asked questions about digital marketing that businesses may have.

Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.

Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering

Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
Local packages, keywords, etc. all are focused on the audience that you as a business are targeting and this guarantees traffic.

There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
Quint Digital has through the years studied the market, the changing algorithm, the trends and thus when it comes to standing out on the web, we know what it takes.

Once you approach Quint Digital for your marketing needs, or web development, web design, content marketing, social media etc. you can expect positive results. This is guaranteed as our experts will employ strategies that have shown excellent outcomes and proven results. With changing algorithms, there is the need to adapt and continue to excel and this can be achieved with conversion-oriented digital marketing techniques.

Hiring a professional agency is wise, as you will benefit from the following:

✓ Website traffic that is relevant to what you are offering

✓ Leads that turn into high-value customers

✓ Lower bounce rate on the website and higher number of clicks

✓ Consistent results

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