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Leading SEO Agency Melbourne sheds light on the new Google ranking factors in 2020

Mobile phones have arguably been the most revolutionary inclusion of the world in recent years. Loaded with almost every feature that one could ask for, mobile phones have changed the way we perceive and interact with the world. 

Going by how mobile phones have changed the world, it won’t come as a surprise that mobile has also changed SEO dramatically. Today, mobile SEO services have become the crux of digital marketing. Even the latest Google updates have laid emphasis on mobile SEO. This guide written by Quint Digital, a premier Melbourne SEO agency, will equip you with everything that you need to know to deliver an outstanding mobile experience to the online audience.

What is Mobile SEO?

Mobile SEO aims to provide an outstanding browsing experience to online users visiting a mobile site.  

An “outstanding browsing experience” to mobile users translates to quick loading of webpages without any interruption along with the presentation of quality content that is in sync with the search intent of the user. In the world of digital marketing, mobile SEO has become an indispensable tool for seamless online campaigns. 

The Significance of Mobile SEO

It goes without saying that a major section of internet users are on their mobiles. As such, mobile SEO is the perfect way to gain a widespread outreach to your business’ ideal customers. In today’s online market, mobile traffic has surpassed desktop traffic by leaps and bounds courtesy of the accessibility of people to smartphones. Not to mention, people spend hours together on their smartphones. Basically, mobile SEO lets you attract prospective clients to your business from the “hub” of online users: smartphones.

Google has also noted how mobile users have higher buyer potential than desktop users. With online shopping becoming the simplest way to buy products right from the comfort of one’s home or office, it is easy to see why mobile SEO is prioritised by digital marketing gurus from all around the world.

Mobile-First Indexing by Google: The Priority of Mobile SEO Services

Google made its first-ever mobile-first index in 2016 and by July 2019, Google formally brought it into shape in the digital market. 

All this culminated in Google by announcing that all websites should be mobile-first indexed by March 2021. 

So what does mobile-first indexing mean? 

It’s pretty simple actually…

It means that Google will now determine website rankings on the Google search engine results page (SERP) based on the performance of the mobile version of the website instead of the desktop version.

A Googlebot will crawl into your mobile website and check for parameters such as content, web design, loading speed and user experience. If your website is up to the mark in all these parameters, you would gain Google search engine rankings. If not, your competition would edge you out comprehensively. 

The catch? 

Even if you are not inclined towards a mobile site for your business, the Googlebot will still prioritize your mobile site. 

Therefore, getting a mobile version of your website is now mandatory.

The Google Speed Update: High Web Page Speed

But that’s not all from Google!

In January 2018, Google had also updated that the page speed of web pages would be detrimental for Google rankings for your business site. 

That said, the search intent also carries weight. As such, a slow webpage can still rank if it has fantastic content.

Page Experience: The Latest Google Ranking Factor

Page Experience is the latest ranking factor by Google, coming out in May 2020.

The crux of Page Experience is something digital marketers and web developers are well-acquainted with…

User experience (UX)

As a result, Google will give mainstream priority to user experience in deciding the Google search engine rankings for websites. 

This means that you should ensure your website meets style with substance. 

Honestly, this update is a no-brainer. 

If online users enjoy browsing through your website and find the user experience absolutely amazing, it would naturally translate to higher online traffic, lead generations and conversions.

Get Aboard Quint Digital: The Top Mobile SEO Agency Melbourne

Quint Digital is a premier Melbourne-based digital marketing agency that comes with the right blend of experience and expertise in providing the best SEO services Melbourne has to offer. 

Our USP is our ability to keep ourselves upstream on the latest updates from Google and act swiftly to help businesses like yours benefit from the existing situation in the online market. 

We house a team of highly qualified and driven SEO experts who are well-versed with the nuances of the mobile-first indexing and speed update necessities.

With us, you can vouch for the fact that your website would be equipped with an unmatched mobile SEO campaign that would open the floodgates of unprecedented online traffic, lead generations, conversions, sales, and returns for your business.

Benefits of Mobile SEO Services Melbourne

If you are a small or medium-sized service business in Melbourne, then signing up with the #1 SEO company for highly effective mobile SEO services: Quint Digital is the way to go. 

By partnering with us, expect the following benefits of having us run a mobile SEO campaign for your business:

  • Increased SEO scores
  • Tremendous online traffic and leads
  • High page speed
  • Excellent user experience
  • More time spent by users on your website
  • Lesser costs than app development
  • More sales and ROI

Mobile SEO has become a bare essential and not just an option. Billions of people are online on their smartphones at this moment as you read through these lines.

Mobile SEO done right can fetch you huge dividends and he’ll establish your business as one of the elite websites in the niche of products/services that your brand fulfills. 

At Quint Digital, we have worked with countless businesses like yours and employed exceptional mobile SEO techniques to make them solar over the digital market in Australia. 

Whether you’re a newbie business owner trying to make your mark or an established brand name eyeing bigger things for your business, we are with you!

Getting aboard the Quint Digital think-tank is your first monumental step in taking your business to the heights it truly deserves!

Put the spotlight on your local business and assure unprecedented returns and profits for your brand! 

Book Your FREE Strategy Session Today!

Harpreet Singh

Harpreet Singh

Harpreet has over 14 years of experience in direct sales and marketing, a promising track record of churning out revenue for businesses and a headstrong attitude to pursue success.