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How the Coronavirus (COVID-19) is affecting the digital market

The WHO is urging the world to ‘test, test, test’ to fight against COVID-19. With new reports of the Coronavirus cases emerging everyday, being in good health and keeping oneself safe has to be the utmost priority.

covid-19

Coronavirus Australia – The pandemic takes a Kangaroo leap! 

With the wide spread of Coronavirus, offline businesses are seeing a period of slowdown. Implementation of quarantine is restricting people from venturing out to meet usual, everyday life needs. The terror of getting the virus is such that public gathering is banned in many locations. Australia is no exception to the attacks of this novel Coronavirus. A recent update on Australia’s Government Health website said “We are managing the COVID-19 outbreak in Australia as a health emergency”.

Online businesses are also facing the brunt of this deadly outbreak. With Coronavirus COVID-19 out there, are there chances of your business suffering as well? Will your business be running short on breath and struggle? Understanding these uncertainties and fear, the Australian Government introduced helpful funds in companies to safeguard them from collapsing. The Australian government is also taking necessary steps to ‘economy withstand and recover from the economic impact of coronavirus’. Major supermarkets and grocery stores like Woolworth is over the news for its kind attempts at making life easier for Australians amidst the Coronavirus COVID-19 panic. 

Coronavirus COVID-19 is legit shaking up business and consumer behaviour like a beast! Like hey, who ever thought toilet papers will be the next precious thing in Australia?! Coronavirus COVID-19 is actively affecting the public sector as well as the private sector. Add to that, drastic measures are being adopted to contain the outbreak and are consequently leading to a precipitation of change in strategies and tactics in all industries!

Today, Quint Digital analyses the effects and the aftermath that will follow as a result of this pandemic on digital media and digital marketing Australia.

Coronavirus COVID-19 and digital marketing

Coronavirus COVID-19 will drastically slow down the economical run. Search engine marketing is one step you can undertake that will work for now and for the future as well. 

Why?

Search engine marketing brings in sales and leads precisely. This is due to the fact that the consumer is connected with your brand when they are searching on the internet for your products or services.

Even during the self-quarantine period of 14 days, people are still going to need supplies and services. Moreover, people are going to search the internet more because there’s honestly not much to do! 

Do you hear the jackpot buzzing?

By putting your brand in the eye of searchers, you hold a huge preference when a person is making buying decisions.

This way, even if your products or services are not seeing the bright side of the economy because of the pandemic right now, you can recover some of your losses by making an investment in a breakthrough search engine marketing program! This way, they see you first and then they want you the most!

Search engine marketing tells you exactly how many leads and conversions you are getting. It tells you the value of each dollar per se. So you know exactly where to be and where to just leave footprints.

Search engine marketing caters to search intent by shifting keywords and key phrases that will stick to people’s memory. Being in their memory will help you sell your products or services in the case of scarcity. You will be the first name they will think of when it comes to making purchase decisions. 

Capitalising on SEO is the best decision you will make right now. Search engine marketing is the most effective way you can use to market your business during such downtimes!

Coronavirus COVID-19 and digital media ad spendings

Digital media ad expenditure is going to witness a drop due to Coronavirus COVID-19. For now, the slowdown in ad expenditure is attributed to China. It is expected that a whopping drop of 7% would be reflected in worldwide ad spending expenditure. Needless to say, this is a massive drop!

Companies that have supply chain ties with China will consider reducing ad spends in order to mitigate economic losses. The actual impact that the pandemic has on ad spends is cloudy but the numbers never lie! For example, e-commerce giant Amazon is slowing down its ad spendings in China particularly in smaller third-party sellers who are already in a tight cash situation.

Out of home ad spending can have a negative impact on advertising strategies and tactics. Why? Coronavirus COVID-19 is highly contagious and can spread ruthlessly through human to human contact. Government administration and officials are advising in favour of social distancing and isolation measures to prevent the outspread. Having an out of home ad will not only go unnoticed, but it will also burn down your hard earned cash! Countries with reported cases of Coronavirus outbreak are already taking a backseat from  public gatherings and places, an advertisement meant to target a large buzzing crowd will surely go unappreciated.

Facebook’s F8 developer conference and the NBA season has been postponed due to the COVID-19 outbreak. Another recent postponed event was estimated to have generated $ 655.1 million in ad revenues if it hadn’t been postponed. With clouds of uncertainties looming on the Tokyo Olympic Games, a postponement will cause a significant drop in worldwide ad spending

Coronavirus COVID-19 and Digital Market – It’s complicated!

Coronavirus and the digital market have a very complex relationship right now. While the digital media will see a serious drop in ad spendings, others in the digital market can soar even during isolation measures!

Many businesses are experiencing drop in traffic and it is going to be that way for some time. There’s no sugar coating here, Coronavirus COVID-19 has caused major businesses to shut down temporarily or operate online. Not only are people losing money but they are losing traffic and conversions as well.

e-Commerce is a mixed bag right now,. Depending on what your site sells, traffic is either up or down. If you are in the business of selling personal hygiene and care products, it must have attracted traffic. If your website sells luxury products, a traffic drop might be the reality.

The effects of Coronavirus on industries is different. While the media and news industry is seeing conversions, businesses that are not directly related to Coronavirus are being affected; take the restaurant business, for example.

During the event of an economic downturn, your business will have less competition. This translates to an opportunity where the right use of the available resources will make it easier and faster to get results. In fact, in some cases, you can get amazing deals, such as a potential reduction in pay-per-click advertising! How crucial will that be for your business!

Coronavirus COVID-19, economy and recovery 

Experts say, Coronavirus will be causing an economic slow down and a possible recession that may last a year or two. Many companies upon reopening will struggle to deal with the built-up losses and the ongoing processes. Their priorities will be to recover losses before making profits. Some might even cut costs to pay bills in their departments! Coronavirus COVID-19 is affecting the curves, exponentially. 

Silver lining?

There will be less competition for your business in the market you cater to! Now is the time you take a step towards expanding the presence of  your online business.

With the drop of foot traffic for offices and malls, the digital market is where businesses are seeing an upsurge in traffic. The biggest reason? A person can virtually window shop your website, pick items they need, place their order for it and have it delivered on their doorsteps! All this, without having to step outside.

So now, it is crucial that your website is easy enough to navigate around and sell your products or services. 

Quint Digital totally understands this and quickly adapts to changes. With our excellent web designing and development services, your business will flow with cold hard cash. Add to that copywriting which would $$$ your business!

Our renowned multidimensional approach is designed to adapt under any situation and get the job done. Quint Digital is a champion digital marketing agency that can take on any challenge for you and still rake in the dollars! 

With the Coronavirus COVID-19 situation being out of hand right now, you can definitely take measures to protect your business from slowdown. Speaking of it, the best way to do so is to talk to your digital marketing agency – us. We will be practical in providing solutions that really work. We understand the time and situation, and the needs arising out of it.

A slowdown today will completely decelerate your business tomorrow! Don’t let that happen! Prepare your roar with us and become a powerful, fire-breathing business even during difficult times like this!

Make your business move now!

Speak to our strategist!

PS: Wherever in the world you are, we hope you and your family are safe and healthy. Stay safe.

Take all precautionary measures seriously!

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