Are you struggling with pushing your products or services in the sea of the digital market?
Usher in Quint Digital and throw your worries behind you!
Quint Digital is a leading digital marketing agency in Melbourne that comes with the know-how required to make websites soar. So, if a mind-blowing website is what you are looking for then we can be your go-to web design and web development agency Melbourne. Our SEO services are impeccable and content so fine that the readers won’t take their eyes off it!
In a nutshell, Quint Digital is your single point stop for all of the digital marketing needs.
In this blog, we have discussed four oars of a digital marketing strategy in chronological order to give you a picture of how the boat is going to sail for you.
What are those strategies you ask?
Without further ado, let’s dive into them…
1. Web Development Melbourne
Web development is the foundation of a website on which the rest of the structure is built. This makes it the most crucial of all!
A lot of people mistake web development for web designing, which is neither surprising nor entirely wrong.
There are two classifications of web development:
1. Back end development.
2. Front end development.
Back end web development is more focused on what happens behind the curtains of the website. This involves the creation of many crucial parameters such as the server, application and database to support the functionality of the website.
Front end web development is literally what you see on the website and is usually mistaken for web designing. A reason for this is attributed to the fact that the front end is exactly what meets the eye and is perceived by online users when they browse a website.
Both the web developments collectively contribute to 3 major components that attribute to a good user experience which are as follows:
a. Page loading speed
Nobody wants to be stuck forever on a website. Whether it is not loading fast enough or navigating between pages is very tedious, the website is bound to lose users with high bounce rates. You just don’t want your website’s visitors to spend minimal time and ‘bounce off’ to another website, do you? That too, because your website didn’t load fast enough. So embarrassing!
Therefore, it is highly crucial that the website is perfectly optimised and is easy to load on both PC and mobile.
Web development to a website is what foundation is to a house. For the website to be stable, the code lines should be sturdy enough to handle traffic, occasional website changes and multiple operations. A poorly coded or open-source eCommerce website has a very high chance of crashing in the middle of the operation. This can be avoided if the codes are written properly by an experienced web developer Melbourne.
The website must be built in a way that it is convenient for users to navigate between pages. While doing this, the 3 click rule must be kept into consideration. As per the rule if the user does not find what he is looking for within 3 clicks then he is expected to get frustrated and leave the website.
2. Web Designing for the Aesthetics
Do you know what is harder than developing an eCommerce website?
Coming up with an eCommerce website design Melbourne that ‘sells’. Ah, the irony of making an online shopping website ‘sell’!
Web designing plays a much important role in an eCommerce website than a regular website. A plain-Jane website doesn’t serve any purpose, no matter how amazing the content or functionality is. With the bonus of aesthetic appeal in play, you are garnering a bigger crowd than you can imagine!
People struggle a lot with building an ideal website because web designing is not just about art! It is a combination of multiple disciplines such as copywriting, designing, typography… and art.
This is where the leading web design company Melbourne Quint Digital comes into the picture. We understand that web designing plays the most important role in retaining users on a website and lowering bounce rates. This is why we hire only the best web designers who are skilled and experienced with graphic designing and web designing.
3. Content Marketing Strategy
Before moving further, go back to the beginning of this blog and read again how it started!
Now hold that thought for a second.
A beautiful web design sure catches the attention of the reader, but the content is what retains it.
In the case of this blog, the pun at the beginning of the blog was the first point of contact for a reader. Once the users feel welcome and become comfortable, they feel connected with your website and (statistically speaking), spend more time there.
Quint Digital’s team of content creators are well-acquainted with the various content creating strategies that can make their copies sell like hotcakes in today’s market. We develop a custom content marketing strategy for you and then create content such as blogs, vlogs/videos and eBooks based on those strategies.
The more engaging and relevant the content is, the more time users spend on the website.
The more time they spend, the more they connect with your product and services.
The more they connect, the more likely they are to make a purchase and return next time.
Ah finally, the wonderland of digital marketing!
If something amazing happens somewhere around the world, but you have no clue about it, wouldn’t that incident be as good as nothing to you?
You make an amazing website, with the best design and phenomenal content… but nobody knows about it! What good will that website be?
Quint Digital’s SEO services do not allow that to happen.
SEO stands for Search Engine Optimisation. And with the help of this digital marketing tool, we ensure the presence of your website on the internet.
How does SEO work?
With the help of SEO strategies tailored specially for your website, our SEO experts make the website more visible to the search engines. These strategies are designed in accordance with over 200+ Google ranking factors.
When the visibility of your website increases to the search engines, their ranking improves in the search engine result pages (SERPs). We ensure that your website ranks on the first search engine result page closer to if not on position #1.
The key point to remember here is that this is the generic structure for digital marketing of any company. At Quint Digital we tailor a strategy especially for you based on your needs and the stage in which your website is.
Ready to sell to a seller? Contact Quint Digital today!