A wise man once said, “In marketing, don’t ask your leads to BUY, make them feel the NEED to buy your product/service.” We all are a part of some kind of business at some point. The moment you decide to sell or buy something, you become a part of narrative.
The only difference is that, when you’re a business owner, you initiate the narrative for your target audience and when you’re a buyer, you take it forward for your service/product provider.
Now, you must be wondering if it’s so simple, why some businesses struggle to establish a strong connection with their audience, even when using the well-written and well-designed email automation.
Well, the truth is, creating an engaging narrative through email marketing that compels action is an art that comes with a thorough understanding of several factors, of which storytelling is the MAJOR part. It’s about tapping into emotions, addressing pain points, and highlighting the unique value proposition that sets your product or service apart.
So, today we are here to help you sleigh (pun intended) your email game this festive season, here are 7 must-try hacks from Santa’s Email Elves in Melbourne:
The first rule of email automation: know your audience! Create segments based on customer behavior, preferences, and purchase history. Just like Santa categorises children as naughty or nice, you can tailor your emails to specific groups. This ensures that each customer receives content that resonates with them, increasing the chances of conversion.
Did you know that according to Blogging Wizard, 76.8% of marketers agree that email marketing is directly connected to the success of their organisations? Your segmented lists could be the key to unlocking this success for your business.
Don’t be the business that sends Jingle Bells in January. Timing matters in email marketing. Use automation to schedule your emails at the optimal times for your audience.
Whether it’s promoting a festive sale or sharing holiday tips, make sure your emails land in the inbox at the right moment. This way, you won’t be lost in the holiday email shuffle.
Santa’s magic lies in the personal touch he adds to each gift. Apply the same principle to your emails. Use merge tags to address your customers by their names. Craft personalised recommendations based on their past purchases. Make them feel like the VIPs of your Christmas party. A little personalisation goes a long way in building customer loyalty.
In the words of John McIntyre, “Your email list is more important than the number of followers or likes you have on social media. It’s a direct line of communication with your audience.”
Drip campaigns are like Santa’s elves working tirelessly to deliver presents one by one. Set up a series of automated emails that guide your customers through the sales funnel.
From introducing your Christmas offers to sharing user testimonials, drip campaigns keep your brand at the forefront of their minds, increasing the chances of a festive purchase.
Finding the perfect subject line is like discovering the ideal recipe for Christmas cookies—it requires experimentation. Use A/B testing to try out different subject lines and see which ones elicit the best response. Whether it’s a dash of humor, a sense of urgency, or a touch of curiosity, let your audience guide you to the winning formula.
As Seth Godin wisely puts it, “Permission marketing turns strangers into friends and friends into loyal customers.” A well-crafted subject line could be the key to getting that permission.
Santa’s sleigh wouldn’t be as enchanting without its festive decorations. Similarly, make your emails visually appealing. Incorporate holiday-themed graphics, GIFs, and even videos to capture your audience’s attention.
A visually pleasing email is more likely to be opened and shared, spreading the festive spirit along with your brand message.
With more people checking their emails on mobile devices, ensure your emails look fantastic on screens of all sizes. A poorly optimized email might land you on the digital naughty list. Test your emails on various devices to guarantee a seamless experience for your customers, regardless of whether they’re using a desktop, tablet, or smartphone.
In the words of Shawn Adams, “Your email list is your biggest asset. Focus on growing and nurturing it, and it will pay dividends over time.”
If you’re feeling the pressure of losing customers during the festive season, it’s time to unleash the power of email automation. These 7 hacks will not only help you retain your existing customers but also attract new ones, spreading Christmas Cheers and boosting your holiday sales.
If this still sounds too complex to you, then get in touch with our email automation experts. Whether you’re a small startup or a well-established enterprise, our tailored email automation solutions cater to businesses of all shapes and sizes.
Embrace the magic of Quint Digital, a trusted email automation agency in Melbourne, and watch your business flourish.
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Here are some frequently asked questions about digital marketing that businesses may have.
Marketing techniques that are used to capture the attention of the audience and are carried out through electronic means come under the umbrella of digital marketing. The marketing tactics are done through promotional ads, social media, blogging, articles, campaigns, etc. The goal is to reach an audience appropriate to the brand and generate sales.
Through online tools and strategies, it is possible to create awareness about the brand and target, not just random people, but an audience whose buying behaviours match what you are offering
Quint Digital is a digital marketing agency that is based in Melbourne and assists businesses with their marketing on the Internet. This is done by a variety of methods such as social media, content, blogging, campaigns, etc. Quint Digital offers personalised approaches to marketing to every business and thus you can rest assured you are giving your customers a unique experience.
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There are thousands of agencies on the Internet that offer digital marketing strategies to businesses. What sets Quint Digital apart from these is the kind of personalisation they offer with a focus on small scale ventures. These local businesses have a target of the local community and thus with SEO packages, campaigns that are specific to the community in the area, your local venture will soon scale.
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Hiring a professional agency is wise, as you will benefit from the following:
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