The premier 2020 digital marketing agency Melbourne is better than ever in 2021! Find out what is in store for your business!
Before anything else, here is something you should know…
This isn’t just any article.
This is a guide. A guide for achieving unprecedented growth and success for your business in 2021.
And why exactly is this guide unlike any other on the internet?
That’s because it has been written by one of the best web design agency Melbourne has to offer. And by saying “one of the best”, we mean it.
Quint Digital was at the forefront of the various online marketing challenges of 2020 and our expertise made us one of the most searched and active web development company in Melbourne and Australia alike.
This write-up is a part of our various business campaigns for 2021. It will reveal some ironclad landing page design pointers that can truly take your business to new heights this year.
The demand for landing page design services Melbourne
A digital marketing agency Melbourne is always busy. This can be attributed to the fact that Australia in general and VIC, in particular, is full of small and medium-sized businesses that make an online presence for themselves by partnering with a web design agency Melbourne.
Quint Digital, a premier digital marketing agency Melbourne, comes with an incredible track record of making online businesses like yours soar with outstanding landing page design services Melbourne.
Why is landing page design so important?
Landing pages are crucial for helping online businesses craft effective marketing strategies to promote their products or services. As such, landing page design services are a crucial aspect of any web design agency Melbourne and it aims to attract visitors and drive them towards the conversion funnel.
An effective landing page helps to build trust, credibility and ensures loyal and high-paying customers for your business. Ultimately, it boosts your conversions by focusing on a specific goal: to provide services/products that your ideal customer needs.
However, making a landing page that produces lead conversions is easier said than done…
A landing page has many elements that need to be taken care of and strategically implemented in order to not only make online users stick around but also convert to customers.
In other words, a landing page design needs to be nothing short of flawless. This is exactly what serves as the premise of this write-up.
Quint Digital is renowned for its exceptional landing page design services Melbourne and this guide is a testament to the same.
How can you create an effective landing page that’s powerful enough to attract visitors, convert them and make a purchase or subscribe?
We will present you some proven tips and techniques that turn your landing page into a legitimate salesperson!
With that being said, let’s jump into the growth curve of 2021 and go higher and higher with these 7 important pointers:
7 Tips for Creating a Super Effective Landing Page
Valuable content that sells
The landing page should have content that sells. And in order to achieve that, you must make sure that the content offers value, is to-the-point and addresses your ideal customer’s search intent and need.
You have to convince the users that the offer highlighted in your landing page is worth it. Excessive and irrelevant information can tick off the user and make them skip your page in no time. As such, speak to your audience and entice them that your business is all they need and you can make their lives better.
Good usage of various text elements
Common text elements in any landing page include the heading, subheading, benefits and call to action (CTA).
- The heading is undoubtedly the first piece of content that any user would see. The heading presents a wonderful opportunity for you to make a good first impression straight off the bat. Therefore, use a heading that clearly highlights just how useful the landing page and the offer are to the user. This way, the user would know what exactly you’re providing and will read on
- Subheadings are excellent to reinforce the value of the landing page and complement the heading. Effective subheadings explain your offer even more and can be used to assure the user that they indeed are getting the value they desire
- It goes without saying that any offer, in practice, should present the list of benefits that it offers to the user. These benefits should be such that they make life easier for the user
- The call to action (CTA) text is all about prompting the user to take an action on the landing page (such as taking up the offer, making a purchase or signing up with your business). As the term suggests, the CTA text should be ‘action-oriented’ and reflect the action being taken (Examples include “Book a Session”, “Buy Now” or “Sign me up”)
Write a compelling and detailed description of the offer
The landing page, at the end of the day, aims to sell an offer, which is essentially a product or a service.
This product or service that you are offering to the user as a part of your business needs to be described in terms of a compelling and detailed copy. With such a copy, your landing page stands a high chance of users taking the desired action.
Use of images throughout the page
It is a widely established fact that the human brain reacts to visual cues better than plain old text. As such, using images (yes, images… not just a single image) not only adds more substance to the product/service that you are selling but they also ensure that users can rest assured of the quality and value of your business. This builds trust and belief in your product/service and your business as a whole. Consequently, you gain not just a customer, but a loyal one who could possibly market your business ever more through word-of-mouth
Ensure that the landing is mobile-friendly
Nearly everyone accesses the web from their smartphones in today’s world. In fact, it is highly probable that you are reading this guide on your mobile right now. Even if you are not, it is only logical that your landing page must be designed to function equally well in the PC and mobile devices alike.
With a crisp and flawless mobile-friendly landing page, you are catering to the huge mobile internet base of your audience. This can get you more customers than you can imagine.
Go for A/B testing
It is always a wise decision to create two versions of the landing page with significant differences between the two. By employing A/B testing (particularly the headings, CTA, images etc) and sending the two versions (A and B) of the page to two different sets of users, you can use Google Analytics and Hotjar to see which version is performing better and ultimately, make the better version accessible to the online audience.
Share on social media
Social media holds a massive consumer base that is highly active. By sharing the link to your landing page with an enticing piece of content, you can invite users to your landing page and gain high-end conversions for your business.
Amazing, right? Just how powerful a landing page is and what heights it can take your business to!
As a leading digital marketing agency Melbourne, with full-fledged expertise and track record in web design and web development (including eCommerce website design Melbourne), Quint Digital can create a champion landing page design for your business and make it sell and grow like never before!
Join us to lay a path that leads your business to astronomical success in the digital market.
We are eager to make 2021 a year of resounding success for your business!
So what are you waiting for?