Using a single domain for websites is better as when you use multiple domains, firstly there is time and effort lost trying to maintain both and in the upkeep of both. Having a single domain ensures that you focus resources on only one. Also, domains are usually used as the point of contact for a search engine during scouring the web for results. When multiple domains are involved, the search engine gets confused and does not understand which domain to rank. Another factor is that the domain authority gets affected when there are multiple domains involved. This is why it is recommended that single domains are most beneficial for a business as they can boost rankings and also ensure maximum utilisation of resources instead of multitasking between many domains. Should you have doubts about this, reach out to our experts at our SEO company Bathurst.

Often if an old blog that did not generate much traffic when it was posted earlier, is about a topic that is trending now, it can help with SEO. In such cases, republishing the old blog post can help as it improves rankings. Another benefit of republishing is that readers who were previously not on your radar or subscribers can also get insights from the blog or the article. The specifics to remember are that when republishing old content, the content should still be relevant and if there have been any updates or followups in that situation, these too should be mentioned. Another thing to remember is to write the article or blog with a whole new URL so that it reflects the current date and not an old one as readers would prefer the most updated piece. Repurposing content is another way to get the maximum out of what you have written and have it drive engagement on all platforms.

Having your rankings increase on Google Maps is beneficial for your venture as it gives you leverage over other businesses. This also ensures visibility and ranking in local searches, thus increasing your community reach in the area. There are many ways to optimise your business for Google Maps. One way is by Google My Business optimisation. The profile is your first image on the web and it should be optimised with the latest information of your business, pictures, titles that have keywords, and reviews. This ensures that your business ranks high in maps as well. Building business citations for niche areas guarantees that you are a famous business in that area and thus manage to generate sales. Using a phone number in your GMB profile can be a great way of being reachable to your customers. Responding to reviews is also a great way of doing this. Our SEO Bathurst can help.

In an article or blog, there are ideas that you want to provide more information about, and so you link it to another piece of content that may be on your website or not. However, the anchor text is a set of words and thus wording them well can be a determinant of your search engine optimisation. When keywords are used for the anchor text, your article or blog has the potential to rank higher in searches. However, don’t overdo it. The anchor text shouldn’t be used for than once for the same words. The words used in the anchor text should also suit the link that you are inserting there. Optimising anchor text can be a good way to ensure that you feature higher on the search engine results page. The anchor texts should be checked frequently during audits to check if they are leading to spammy sites or content.