Often when you are a location-based venture, there can be a downside to it. This is because where searches are run by people in locations outside of yours, you do not rank for these and thus end up losing out on visibility. There are however ways in which this can be overcome. Getting an address in every city that you wish to rank for, can be a great way of featuring in searches that are run for these areas. Another great way of ranking for places outside of your location could be getting people to write reviews of the work that you did in those locations so that the keywords would match the ones being searched for. Location-based keywords are crucial for any business and thus ranking for them is vital to a business’s visibility and reach in those markets. Reach out to our SEO agency Devonport for more assistance.

E-A-T in search engine optimisation stands for expertise, authoritativeness and trustworthiness. This is the basis on which Google ranks websites and enables them to feature higher on the search engine results page. If a website fulfils the above criteria, then while the Google crawler analyses the site, the website beats other competitive websites and is featured higher in the SERP. Our SEO company Devonport can help with this. Expertise is the kind of content that you are putting out. It should be credible and trustworthy and should have backlinks that support any claims. Authoritativeness is determined by the kind of backlinks that the site has. If your site has backlinks from sites that are credible and have high domain authority, then this rank will be high. Trustworthiness depends upon the kind of reviews your site has. If your website ranks high for all these factors, chances are you will rank high in the search.

Google has a set of ranking factors, which goes into hundreds. These factors are what determine whether a website will rank high or low on the search engine results page. For a website to rank high, the quality needs to be high and this is achieved by having it meet the ranking factors criteria. When a search term is entered, the Google crawler will go through the articles on the web to find the ones that most closely match the search term and these will then feature on the first page of the results. Search engine optimisation is a wonderful way of getting people to notice your business and then shop from it thus generating sales and revenue. Reach out to our SEO company Devonport for assistance with ranking high. The team will conduct an audit and let you know in which areas there are lapses so that they can be fixed and resources can be allocated accurately.

Keyword analysis is the process of looking for search terms that people generally type in the search bar when they are looking for a certain product or service. These popular terms are known as keywords and it is this that helps content marketers to have their content ranking high on the Google search. it’s important not only to write content that people want but also to include popular searches in your pieces. The Google crawler goes through web pages and tries its best at finding what most closely resembles a search request when you make one on their website. Once you have the terms through your content, the density of these terms is calculated to understand how many times a particular term is used. It is crucial that the keyword should not be used too many times throughout the content as this would lead to keyword stuffing and bring down rankings.