E-A-T in search engine optimisation stands for expertise, authoritativeness and trustworthiness. This is the basis on which Google ranks websites and enables them to feature higher on the search engine results page. If a website fulfils the above criteria, then while the Google crawler analyses the site, the website beats other competitive websites and is featured higher in the SERP. Our SEO company Kalgoorlie can help with this. Expertise is the kind of content that you are putting out. It should be credible and trustworthy and should have backlinks that support any claims. Authoritativeness is determined by the kind of backlinks that the site has. If your site has backlinks from sites that are credible and have high domain authority, then this rank will be high. Trustworthiness depends upon the kind of reviews your site has. If your website ranks high for all these factors, chances are you will rank high in the search.

Along with on-site SEO, there is also something known as off-site SEO. This is the kind of search engine optimisation that does not reflect in the content on the site but still exists. Backlinks are one way of performing off-site SEO. The way they work is that a high ranking website puts up content and if they insert a link that leads to your site, automatically you get leads. Getting backlinks from high authority websites is important as it leads to a greater outreach. One way of doing this backlink outreach is by getting in touch with these high authority websites and asking them for backlinks. Websites that are doing similar work as yours would be more willing to give you backlinks. Ensure that you are getting backlinks from websites with high authority. Our SEO Kalgoorlie can help you rank high in the search engine and the team also sees to the backlinks and maintaining domain authority.

When it comes to YouTube, SEO plays a crucial role in determining whether your page will rank high in the search or whether a video of yours will do well. In order to ensure that your video is performing well, captions and titles must include the keywords that you are targeting. The video too must have the keywords. In order to be recognised by other accounts, start commenting on these. The first step would be to research to see what kind of keywords people are looking for in videos and then start including these in your videos. You may have also noticed how descriptions work well in YouTube videos and this shows that including keywords in your description will boost your rankings. Videos are a great way of holding people’s attention and with our video SEO Kalgoorlie, you will soon be reaching a wide audience.

SEO is not only dependent upon Google. There are several search engines and each has its own set of keywords that are popularly searched for. Thus, while crafting an SEO strategy the aim should be to optimise content for all search engines or at least many different ones. While Google does have a user base that is massive and curating an SEO strategy to work for Google would be great, the key is to not get left behind on another search engine. That said, our team at Quint Digital is versed with these techniques and will see to it that you are not left behind when it comes to ranking on different search engines. Search engine optimisation is a way of getting to the top of pages by putting in efforts to craft content that has the popular search terms