Website analytics comprises everything right from the collection, analysis, reporting and measurement of web data. The aim is to be able to optimise web usage and improve the user experience. The data collected is useful to determine many aspects of the business and its performance. Once the analytics gives the measure of how the traffic to the site is flowing the further course of action can be determined. A site audit is one way of knowing how well the site is performing and what further needs to be done or what strategies need to be changed. Website analytics also helps understand the user and consumer behaviour, if a certain trend can be seen, if a certain product is getting more attention, at what time of the day or night the traffic increases and if the leads are converting into loyal customers.

Yes. When it comes to search engine optimization, there are many factors that determine a website’s success. We pride ourselves on our expert team and can handle not only SEO but all other aspects of your site such as development or mobile-friendly design – giving you the best possible chance at ranking high in Google! We have the experience necessary when it comes to designing both large-scale websites and startup projects. Our team is well versed in modern trends, analytics techniques as well old school design principles which means you can rest assured that your website will be tailored towards achieving success on all levels. A holistic digital marketing strategy awaits your venture. How can we guarantee results? Because along with algorithms, we also employ novel ways of optimising your venture.
Our website audits ensure that you know of any lapses in your business and can then work on these to do better.

Core web vitals are metrics. These are a measure of the users’ experience when they load a web page. The three metrics that are included are how quickly the page loads or the page loading time, how quickly the website responds if the users make a certain input or search for a certain term, and how unstable the content on the page is as it loads. These three factors can impact the site’s rankings and thus should be optimised. The purpose of the three core web vitals is to enhance the user experience and ensure that they do not have a hassled experience. The smoother and more seamless the process, the more the chances of being ranked higher on the search engine results page. Our SEO Company Shepparton aims to improve these metrics for every website. Through the use of correct plugins, content that is not spammy and smooth redirects, this is possible.

The reason why your website may vanish all of a sudden without any hint is either that there is something wrong with the indexing tags or because your site was taken down by Google because you violated some of their guidelines. In the first case, you need to check if your pages are indexed or not by going to the Search Console and in the space titled ‘Inspect any URL in domain.com’, enter the URL of the page you wish to check. Once Google lets you know if the page is indexed or not, you can click on ‘request indexing’ to have it done and it will then appear on the search engine results page. In the case of Google having taken down your website due to a penalty, you will have to understand what went wrong and then place an appeal. Adhering to the Google guidelines is crucial to have a seamless experience on the web. Reach out to our SEO agency Shepparton for any queries.