Yes. At Quint Digital, we offer our clients a number of services spanning email marketing, SEO, social media, content, digital content creation, video advertising etc. This generation is one of visuals and pictures and videos are a great way of communicating what a brand is doing. As they say, seeing is believing and through videos, brand messages and creative modes, viewers can actually see closeup what are the services being offered and how these can help. We have a team dedicated to video advertising and they pay special attention to the keywords that work well in videos, the kind of visuals that should go up, the language that will work well, the frame rates etc. You can rest assured that with the power of videos your brand will reach a much larger audience and captivate their attention.

Being consistent on social media is key. However, the meaning of the word consistency may be different for different brands depending upon the kind of market they are targeting and their purpose on social media. eCommerce brands such as fashion and beauty would be likely to post frequently through the day, as millennials are their target audience and they are also looking to generate sales through their links. Brands such as service brands would do well to post every other day, as it is more of a reminder to people about the service, than looking to generate sales directly through links or eShops. Brands that cater to a huge clientele but are industrial based brands would do well to post every day, as the purpose is to educate people about the service and tell them how it can benefit them.

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A post on social media is often organic and it stays up until the handler of the account deletes it. A post is aimed at targeting the audience and providing them with certain information that adds value to their life. An ad on the other hand is aimed at increasing engagement and generating leads and traction. There is money that is invested when an ad is run on social platforms, and it is usually for a certain amount of time. While a post appears on people’s feeds who are followers of the platform, the ad appears on multiple people’s feeds whose searches are similar to the keywords that have been used in the ad. Brands have the opportunity to market using either posts or ads, depending on the result they are hoping for. Running ads from time to time prove fruitful as it gives customers an insight into how they can benefit from the brand.

Getting likes is not about simply asking people to like your post and seeing the numbers grow. Likes on social media also give information about the kind of engagement the brand is getting, how people are perceiving the posts and content and whether the brand is actually managing to cater to the audience. If you as a brand are looking for more engagement and reach, the first thing to do is to boost your performance on digital platforms. This can be done through various ways such as optimising your posts with the right hashtags and keywords, using pictures that resonate well with the audience and managing to generate interest among them. At Quint Digital Bowral, we see to this by getting our team to help you take your social media to great heights.