Yes. At Quint Digital, we offer our clients a number of services spanning email marketing, SEO, social media, content, digital content creation, video advertising etc. This generation is one of visuals and pictures and videos are a great way of communicating what a brand is doing. As they say, seeing is believing and through videos, brand messages and creative modes, viewers can actually see closeup what are the services being offered and how these can help. We have a team dedicated to video advertising and they pay special attention to the keywords that work well in videos, the kind of visuals that should go up, the language that will work well, the frame rates etc. You can rest assured that with the power of videos your brand will reach a much larger audience and captivate their attention.

Being consistent on social media is key. However, the meaning of the word consistency may be different for different brands depending upon the kind of market they are targeting and their purpose on social media. eCommerce brands such as fashion and beauty would be likely to post frequently through the day, as millennials are their target audience and they are also looking to generate sales through their links. Brands such as service brands would do well to post every other day, as it is more of a reminder to people about the service, than looking to generate sales directly through links or eShops. Brands that cater to a huge clientele but are industrial based brands would do well to post every day, as the purpose is to educate people about the service and tell them how it can benefit them.

Sometimes instead of organic reach, brands pay to have their posts reach a wider audience and increase their visibility. These posts are known as boosted or promoted. This means that the brand is paying the respective platform to increase the number of people who see the post. This means engagement will be more. This also means that more sales are possible and revenue will increase. Thus the brand can benefit from this. The money invested depends upon the number of people whom you wish to reach on a daily basis. Smaller brands may prefer to stick to organic posts, as these do not require any investment and can still reach an audience, although this is usually limited to the followers of the brand. At Quint Digital, we offer both, paid ads as well as organic posting. You can go ahead and decide what works for your brand and what you would wish to go in for.

While platforms such as Instagram, Facebook, LinkedIn etc. have always been synonymous with leisure, relaxation etc. they have several tools that help them ace as business platforms too. The main aim of using these platforms for business is to spread a message, target an audience, know if this is working, and know how this is contributing to revenue. The tools and insights on these platforms make it easy. Once a strategy is adopted, and posting is done, there are several tools on the net that suggest which hashtags would work best for which kind of audience. Once this is done, there is analytics that tells the business owner which posts are performing well, the reach, the age group of the followers, which times of the day they are most active at etc. All this information can help a brand to grow and contribute to the revenue model of the company. Reach out to the experts at Townsville for assistance.