If you are an emerging business and just getting started with social media, it would be wise to spread out on the major platforms such as Instagram, LinkedIn and Facebook. These are the platforms that have a wide user base and especially if your target audience is millennials Instagram should be your choice. The language that you use on each of these platforms will determine the success of the posts on them. For instance, Instagram uses friendly banter or quirky captions, whereas Facebook is more centric towards daily language and aimed at the older generation. LinkedIn on the other hand would look for professional language. Entrusting your social media to an agency in the early days would be a great option as this enables you to expand your business without actually investing too much time in it yourself. Our experts at Quint Digital, Central Coast can help.

ROI also known as return on investment is the amount that a particular campaign or marketing strategy manages to generate. In the case of apps and platforms, this ROI is high. This is because the amount you are investing into posts is minimal or negligible especially if you are targeting organic reach. The ROI can further be maximised by following analytics, insights, seeing how well a post is doing and how better you can expand your reach to meet what the audience needs. At Quint Digital, Wollongong, our experts aim to maximise your ROI by ensuring that you are reaping the benefits of a great strategy. In the case of paid marketing or paid ads, the case is slightly different. This is because here, you are investing money and this guarantees you reach. Our experts will perform audits etc. to determine what is the amount that you are investing versus how much is the return on this investment.

Paid advertising is when a brand invests money and gets guaranteed reach for their posts on the platform. This mode of advertising generally manages to garner more likes and comments, since the more people who see the post, the more the chances of the post doing well. Paid advertising is definitely worth it if you as a brand have enough money set aside for investing for this purpose. However, organic social media too is good if you know how to curate posts and check their analytics. For brands that are just starting out, organic advertising is a good option as they can invest money into the other areas of business that really require it. Thus, it purely depends upon the brand and how they manage their finances.

Success is measured in terms of how well a brand manages to maintain its following, its reach, and its engagement. This can be done by adopting a great strategy. However, it is often seen that even though a brand is consistent in posting and creating content, it does manage to garner that kind of attention. This is okay. Due to changing algorithms and how insights work, sometimes posts could do well and sometimes not. However, what matters is always maintaining a loyal consumer base, interacting with your followers, responding to comments and queries and staying relevant. Often it is only after months of being consistent that success starts to show. The experts at Quint Digital, offer you packages that can help you with your reach and engagement.