GMB is an indispensable tool to get more customers for your business! Learn how!
As the lead digital marketing strategist and founder of Quint Digital, I wanted my local SEO and GMB team to flex their skills and secrets out in the open.
Because I want my local businesses to excel and enjoy the success that they deserve!
Let’s just say that my team couldn’t resist this opportunity…
Google My Business (GMB) has cemented itself as a premier online platform to set up one’s local business.
Backed with an effective local SEO campaign, GMB can kickstart a highly successful run for your local business in the market and make your brand a force to reckon with.
In essence, having a Google My Business account lets your online business show up amongst the top local search results on Google.
It’s FREE, easy to set up, effective and ideal for local businesses of all scales.
So it would come as no surprise to you that GMB is a hot special favourite among digital marketers and almost every digital marketing agency has a structured local SEO services team.
However, with the heaps of GMB updates cropping up in 2020, getting a landslide of customers for your business has become more important than ever.
Let me rephrase…
Getting a landslide of customers and beating out your competition has become more important than ever.
Being Google listed is bread and butter for any local business in today’s cutthroat digital marketing scenario.
And so everyone out there is doing it.
With the ease of having one’s business listed on Google, every online business is vying for the top spot in the local search engine intent.
As I have already mentioned in my other blogs, nearly 46% of Google searches have local intent!
This is a staggering figure and can virtually seal the deal for any online business!
Which is why you need the best digital marketing agency for your online business.
A company that comes with the chops to not just occupy a mammoth local presence for your business, but also make your business dominate the local market.
This is where Quint Digital chips in with the best GMB expertise for your business.
Quint Digital is a result-oriented, performance-driven and Melbourne-based local SEO and GMB company that boasts of a tremendous track record of making online businesses in Australia have a tremendously successful run in the local digital market.
Quint Digital: Adopting an Innovative GMB & Local SEO Think-Tank rather than a Cookie-Cutter Approach!
Google My Business: The Local Search Spotlight Harbinger
It has become crucial to have a dominant local presence for your business if you plan to run a successful online business and enjoy the many perks and returns out of it.
As a business owner, it is crucial for you to understand that your business needs to occupy a crowning position in the Google local search engine results.
No matter what niche your business fulfils, your ideal customers and prospects are online. That’s exactly where their search intent begins and ends.
It goes without saying that your business and its products or services should be on their radar at all times in order to ensure that your desired results come to reality.
Turn your local viewers into dedicated & high-paying customers with a phenomenal Google My Business account!
Regardless of whether you are looking for online traffic or even real customers at your business’ doorstep, being listed on Google is the way to go.
Having your business armed with a Google My Business account ensures that your business website is among the top search results on Google and your business can be easily accessible through Google Maps.
With this taken care of, your business’ GMB listing displays search results on where and how to visit your business regardless of whether you have a physical or a web address.
The Power of Google My Business: Ideal for Both Newbie & Established Businesses
The message is simple…
Google My Business is an excellent means to take your local SEO game to one on steroids!
The objective is to ensure that your business website shows up in page 1 of the local search engine results at all times.
Come to think of it, here’s a question to all the tech-savvy business owners out there…
Say your brand already boasts of an impressive online presence in your local digital market.
So how would having a Google My Business account benefit an established business like yours?
The answer is easy.
Being Google listed gives you a powerful means to get access to analytics, through which you can fine tune your paid and organic advertising strategies.
Google My Business: A Versatile Online Tool & Platform for All Businesses!
With our rich and diverse experience in handling countless GMB listings of businesses all across Australia, Quint Digital has become the go-to destination for the best local SEO services that you can find for your business.
We have particularly carved a niche for ourselves in helping our clients attract an unprecedented footfall of customers, both online and physical.
This write-up aims to show you how our workforce excels in drawing high-paying customers to your local business.
Buckle up, because you are taking a peek into what makes Quint Digital the forerunner of local SEO and GMB expertise in Melbourne!
Quint Digital’s Vintage Local SEO & GMB Secrets For Sheer Local Market Dominance
Ensure a completely filled GMB profile
This is not a drill.
Google has put it out clearly that “Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.”
In other words, give out as much information as possible about your business to Google.
It’s because Google can then match your business particulars to local search results more precisely.
As a result, your business’ search engine ranking greatly improves.
Therefore, ensure that all contact details, location, category, and more should be well in the radar of Google. Do not forget to use the right keywords wherever necessary.
Photos make your business click
It is a well-established fact that people react to visual cues better than anything else.
Pay homage to this fact by showing people all you can about your business. This translates to something as simple as adding your business’ logo and cover photo, similar to what you do in your social media accounts.
These images strike a sense of familiarity and trust with your audience, and they take no time in recognising your brand in the future.
Additionally, displaying photos that pertain to your products or services ensure that you imbibe transparency to your business.
To show the power of photos for your Google listed account, consider this: According to Google, GMB listings with photos receive 42% more requests for directions, and 35% more clicks through to their websites when compared to listings that lack adequate photos.
Keep your consumers updated about your brand
The idea is to ensure that your consumers have a full-fledged picture of your business in their minds.
Important details about your business such as work hours, address, contact info and latest offers should always be up-to-date.
Keep your Google My Business profile fresh, interactive and dynamic by frequently making posts about your products/services and having interactions with your audience.
Request your customers to leave reviews
It is basic human nature to trust people over businesses. Plus, consumers tend to form first impressions of literally anything: businesses, franchise, products, etc., by looking at reviews.
As such, good reviews on your local business can be instrumental in forming a great first impression on your prospective clients and have that good impression linger on through a quality GMB listing and website.
Not to mention, having good reviews on your listings also improves your Google ranking!
Worried on exactly how you would ask for a review without making it look desperate on your part?
Once you have provided excellent products/services to your customers, you can simply give them a card or e-receipt that asks for a review.
Do not leave any reviews unresponded
Getting good reviews alone won’t suffice. It is important that you show the online audience that you care for their feedback and are committed to giving them the best experience possible by constantly improving your output.
A survey by Google has revealed that businesses that respond to their reviews are regarded as 70% more trustworthy than businesses that don’t.
Such interactions strike a chord of positivity and value with the audience and it is easy to see why the online audience would spare no thought in banking on your business’ products/services.
It is important to be honest and apologise if the reviews are not what you expect. Show that you value their feedback and are ready to improve and make it up for them.
And yes, express your gratitude to all positive reviews wholeheartedly!
Add special features & attributes about your business
Your business, whether web or store, should imbibe special features that make your brand a class apart from your competitors.
Based on the category that you have chosen for your business on the GMB listings, Google lets you highlight your business’ category-specific features.
A few common category-specific features are listed below for your reference and understanding:
- If your business is offering services in some niche, you can display service menus and also add a booking button
- Small and medium-sized businesses selling products can add product catalogs
- As an example, if you are running a restaurant, Google My Business lets you show the menu, highlight the special dishes and provide a link for making online orders and reservations
Furthermore, you have the feasibility of adding attributes that make your business all the more appealing to your audience. This may include attributes such as Free Wi-Fi, parking space, wheelchair accessibility, complimentary snacks etc.
Keep a tab on your business’ paid and organic outreach
A Google My Business account gives you access to insights, which are far more helpful than Google Analytics.
With this, you can effectively keep a check on the magnitude of customers who are searching for you, contacting your business through calls, using Google Maps to reach your brand, going through your GMB profile photos and more.
This gives you a clear cut picture on what elements of your GMB listings campaign is working for you, what isn’t and what needs improvement.
Accordingly, you can work on improving the customer experience offered by your business site and keep your brand atop the competition and Google rankings!
In addition, Google My Business insights goes hand in hand with Google Ads. With a Google Business Account, your ads can be equipped with local extensions. These local extensions display ads which bear location details that are clickable. Accordingly, you can improve the customer engagement tremendously.
Google My Business is an evergreen and super-effective tool that, when set with the expert aid of an established local SEO and GMB agency like Quint Digital, can turn the fortunes of any online business.
Today, it has become a bare necessity for an online business to derive the best out of the gold mine of potential that a Google Business account offers.
At Quint Digital, we treasure your business goals and leave no stone unturned in helping you achieve them.
While I have been more than happy to share Quint Digital’s local SEO and GMB secret strategies that have made my agency a top-notch digital marketing force to be reckoned with, it is important for you as a business owner to understand that it requires expertise to apply them effectively and nurture a relentless GMB campaign.
I’m excited to see how far Quint Digital can take your business and how overwhelmed you would be with the results that we can fetch you!
Climb into the Quint Digital bandwagon and see your local online business become the undisputed leader in achieving monumental online presence,sales and returns!