The Ultimate Guide to Digital Marketing

Have you noticed a lot more ads on your frequented websites lately? And when you search for information about something on Google, Wikipedia doesn’t come on top of the results page anymore? All these changes may seem like no big deal to an internet user, but these subtle changes have a more significant meaning.

The rise in the ranking of new and previously unknown websites is all because of increased digital marketing competition among businesses.

Since the rise of digital marketing, businesses have started to expand their reach on all digital channels like Google, social networking sites, YouTube, etc., where there is a lot of potential for traffic as most internet users tend to use them. Digital marketing refers to the marketing methods conducted using virtual platforms.

Thus, to get a better reach, businesses use digital marketing strategies to rank higher on web pages, get more followers on social media, gain more views on their YouTube channel and acquire more readers to their blogs as an abundance of internet users tend to react and interact at these digital platforms.

Digital marketing is an evolving and dynamic process involving two-way communication between a business and its clients or customers. Companies looking to expand their reach on digital platforms usually hire digital marketing agencies to gain a more substantial online presence and build a more extensive consumer base.

Here is everything you need to know about Digital Marketing.

Table of Contents

1. How does Digital Marketing Work?
2. Types of Digital Marketing Channels
3. What is the Process of Digital Marketing?
4. What are the Benefits of Digital Marketing?
5. What does a Digital Marketer do?

How Does Digital Marketing Work?

Digital marketing involves combining different strategies to achieve the same goal: generating traffic and growing a customer base for businesses. Usually, companies assess the bigger picture before investing in different digital marketing strategies before determining which platforms to use as each form of internet channel works in a different way.

If you don’t have a clear goal for promoting your business online, you may seem directionless and hasty in your approach to marketing. You might end up not optimising digital marketing techniques to the fullest. Therefore, you must have a digital marketing strategy before promoting your business.

What is a Digital Marketing Strategy?

A digital marketing strategy is planned to reach specific goals through suitable online channels and expand a business’s consumer base. A strategy is based on the type of business and the product or service that is being promoted. It is curated in a way that will seek to maximise the impact and take on multiple channels and approaches.

A digital marketing campaign involves executing marketing strategies for a business across various digital channels. The strategy used for a campaign often varies by its target audience, channel and other factors.

Another aspect that is considered while developing a digital marketing strategy is developments in the digital scenario to promote a business that will work more effectively. Thus, even though digital marketing seems like a strategised and planned method, it requires a lot of in-depth research and planning to develop even one strategy since every business is different, and so are its consumers.

Types of Digital Marketing

Multiple digital marketing channels are constantly evolving and have significant consumer bases. Companies may use more than one digital channel for their marketing. Here is a list of the different types of digital marketing channels.

Content Marketing

Content marketing is used to attract consumers through the information and content that the consumer is looking for.

The content is published on a website through blogs, podcasts, infographics, videos, etc. The published content is then promoted through social media, search engine optimisation, email marketing and Pay-Per-Click(PPC) campaigns.

Search Engine Optimisation

Search Engine Optimisation or SEO is the process of optimising the content on your website to rank higher on the search engine results pages to increase the traffic to the website. The contents that use SEO include blogs, websites and infographics.

Social Media Marketing

Social media marketing refers to using social media platforms to engage with your consumers to gain a powerful online presence for your brand. Posting content, running advertisements and engaging with your followers on social media are all a part of social media marketing.

Website Marketing

Website marketing is done on the internet by business owners who want to expand their consumer base. A website represents your business on the internet. Therefore, it is essential for companies that have to compete with their competitors online.

Video Marketing

Video marketing has gained immense popularity among marketers as it promotes and markets your business and increases engagement on digital platforms. Video marketing is in high demand because of the sudden rise in smartphone technology that has built an extensive consumer base.

Email Marketing

The use of email marketing is essential to build customer loyalty and promote new products. Email marketing also enables businesses to get in touch with potential customers and people who might be interested in them.

Pay-Per-Click (PPC) Advertising

Pay-per-click advertising refers to marketers using paid ads to reach internet users on respective digital platforms. Digital platforms like Google, LinkedIn, Twitter and Facebook tend to show advertisements to their users who are searching for a related term.

Affiliate Marketing

Affiliate marketing is when a company asks third-party publishers to generate traffic or leads to the company’s website. Influencers promote other people’s products and get paid every time a sale is made.

SMS Marketing

SMS marketing is also known as mass texting when a business sends promotional text messages to consumers to inform them about products and services or share any updates or alerts.

What is the Process of Digital Marketing?

There are a lot of digital marketing strategies that are used to reach customers. Because of the abundance of digital channels like social media, search engine sites, etc., a lot of research and planning goes into making a marketing strategy for a business.

How is research done in Digital Marketing?

All information about the business, product or service, and target audience is collected during the research process. The collected data is then used to create a marketing campaign that attracts the right audience.

The research process includes information about the business or organisation and the service or product they want to promote. The target audience is also researched about extensively to figure out what they need. Moreover, the market, the competition for the product, and their marketing strategies are analysed to develop better ones.

How are Campaigns for Digital Marketing Created?

When the research is complete, the creative process comes into place. The collected information is analysed and studied to create a marketing strategy and campaign.

Keeping in mind the objectives and aims the business or organisation wants to achieve, the campaign is curated. The content and branding strategy are planned to reach the maximum number of audiences and maximise the business’s revenue.

What Happens in the Promotional Stage for the Campaign?

When promoting the product or service, the digital marketing team utilises different digital platforms like search engines, social media, emails, e-commerce websites, etc. They adopt this approach to reach as many people as they can who are or could be interested in what they have to offer.

How is the Analysis of the Campaign Done?

After the campaign and promotions have ended, the results are collated and analysed to make Return on Investment(ROI) reports. Analysing the campaign helps to know what areas of the marketing campaign were lacking to avoid making the same mistake.

Digital marketing is an essential factor when it comes to the overall marketing for your business, as it has the potential to attract a huge customer base. Thus, digital marketing strategies must be planned, implemented and optimised to their fullest to gain desired results.

What are the Benefits of Digital Marketing?

Digital marketing provides a lot of benefits. On top of being cost-effective, it helps reach a larger audience than traditional marketing strategies. Digital marketing strategies can also be analysed regularly and changed as required. Here are some of the benefits of digital marketing:

1 Cost-Effective

Digital marketing costs lesser than traditional marketing methods. In digital marketing, there are a lot of cost-effective solutions for your marketing needs. Whether you want to promote your business locally, nationally or internationally, digital marketing can even be effective across borders.

Digital marketing can also allow you to compete with larger companies using highly targeted strategies. Based on the business’s marketing goals, marketing strategies are curated so that they can control where the capital needs to be spent.

2 High Reach

Compared to traditional marketing methods, digital marketing methods are not geographically bound. Digital channels like the internet have an extensive reach across countries and borders, which helps target a large consumer base nationally and internationally. 

Online channels have made this development possible for companies and presented them with many opportunities to grow.

3 Business-Consumer Relationship

Through digital marketing, businesses can engage with their consumers directly and get immediate feedback on their products and services. With an effective social media strategy, companies can easily interact and build relationships with their consumers. 

Your social media also helps your audience know your business better and get real-time updates on your products and services. An E-mail marketing strategy also helps in staying connected with your consumers regularly.

4 Adaptable

Digital marketing helps in adapting to the constantly evolving marketing industry. Since you can get real-time data and analysis of your marketing strategies, you can change and adjust according to them to get better results. Adapting to the latest marketing trends helps in preventing you from starting over completely.

5 Effective Targeting

Digital marketing requires extracting data to analyse the target audience and curate a campaign according to them. 

The audience is targetted through keywords in search engine optimisation, pay-per-click or demographic information on social networking sites. These methods help in reaching the right kind of audience and analysing their consumer behaviour.

What does a Digital Marketer do?

A digital marketer or digital marketing manager is responsible for crafting, implementing and managing a marketing strategy. They decide on the best strategy for a marketing campaign while keeping the goal, budgetary restrictions and other important aspects of the campaign in mind.

A digital marketer should have extensive knowledge of search engines, social media, websites and all digital channels that can help increase traffic and generate sales. A digital marketer should also be creative and strategic to help businesses grow their online presence and increase their interaction with potential customers. 

Digital marketers can be in charge of an entire organisation’s online presence or specialise in one aspect of the marketing role. The critical areas for a digital marketer to specialise in are:

Search Engine Optimisation

Search Engine Optimisation(SEO) involves using keywords in your website’s content to rank higher on search engine results pages. Search engine marketing requires researching and using keywords to target the right kind of audience.

Content Marketing

Content marketing involves creating original content to attract users to a business website. The content can be written or audiovisual and should optimise marketing strategies to generate higher website traffic and build a solid online presence for the business.

UX and UI

UX refers to the User Experience of a company’s website or product and how the user perceives it. UI refers to User Interface, the website’s design on computers, tablets or mobile screens. 

Digital marketers specialise in UI and UX of various digital platforms to give the audience a better user experience. The skills in UI and UX help engage the audience and builds traffic to the website.

Analytics

To track website traffic and see what ads and content result in the most sales, digital marketers use analytical tools to determine the changes needed for a better reach to the audience.

Digital Marketing Agency in Australia

Quint Digital is a performance-focused digital marketing agency in Melbourne. We at Quint Digital are a team of skilled and passionate digital marketing specialists who are always looking to add value to businesses and ensure their success.

Our multi-dimensional digital marketing services ensure that you get what you expect. You can always count on us to get the best results for your business. You can book a consultation with us on our website now!

Frequently Asked Questions

Q. How does a website increase sales?

Ans:- Suppose the website provides the customers with a convenient way to shop for products and services and stays connected with them. In that case, it encourages the consumers to make more purchases on the website rather than going window shopping.

Q. What is a digital marketing agency?

Ans:- A digital marketing company assists other companies with their online marketing. Digital marketing agencies employ various strategies and methods to attain the marketing goal of the business they are promoting. Digital marketing agencies can do everything from managing social media accounts to website content creation.

Q. What are digital marketing platforms?

Ans:- Websites, software or apps used to execute digital marketing strategies are digital marketing platforms. These platforms include social networking websites such as LinkedIn, Facebook and Twitter. Marketers are provided tools for promoting their business, product or service on digital platforms.

Q. What services does a digital marketing agency provide?

Ans:- Some vital services marketing agencies provide are: website development, branding, search engine optimisation (SEO), Google PPC ads and social media engagement.

Harpreet Singh

Harpreet has over 14 years of experience in direct sales and marketing, a promising track record of churning out revenue for businesses and a headstrong attitude to pursue success.