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The premier SEO agency Melbourne spills the beans on what makes them a leading digital marketing agency Melbourne

One simply can’t deny that Google has a penchant for updating its core algorithm on a frequent basis. In fact, their number of yearly updates can go up to many hundreds!

Amidst all these changes, it becomes really challenging for any SEO agency Melbourne to keep track of these changes and optimise their content in order to ensure that they remain afloat on the expansive surface of the digital market in Melbourne and Australia alike. 

And so, it’s really easy to miss out on something with the content. But there’s a catch in this… 

Missing out on something that resonates with the Google algorithm update is equivalent to having your content serve no SEO purpose, right?

But getting it right has major positive implications! Expect nothing less than boosted traffic, lead generations, conversions and sales! 

Isn’t this exactly what every business and digital marketing agency wants for themselves?

That’s why we at Quint Digital, a premier digital marketing agency Melbourne that is renowned for always keeping itself abreast of Google’s algorithm updates, have roped in our team of SEO experts to write down this blog for you.

We can assure you that by reading and understanding this write-up, you will be in a position to create supremely effective SEO strategies for yourself. Or better yet, you will become an SEO savvy business owner who would have a better understanding of the various marketing strategies being adopted by your partnered SEO agency Melbourne. 

So rest assured that these are some amazing SEO tactics that can truly help you generate huge traffic in 2021 and take your business to the heights of success that you have always desired. 

Ready for the internet’s most effective SEO tips from a top-notch SEO agency Melbourne? Let’s get on with it! 

Equip your business with these 7 unprecedented SEO tips from the top digital marketing agency Melbourne

  • User experience is always a priority

User experience (UX) will always remain a critical factor in any Google algorithm. In fact, RankBrain is Google’s 3rd most important ranking factor. Basically, this machine learning system pays close attention to how users interact with the results that come from their search on the internet. If the user clicks on a site and spends considerable time in it, that site would automatically gain steam in its rankings. Needless to say, if the same user clicks on a site and then bounces off it in no time, the site will lose ranking. 

So how do you ensure that your site’s visitors stick around for long?

User experience. 

Equip your website and its pages with amazing content, excellent features, good loading speed, attractive and interactive images and graphics, etc. You need to give your visitors an unmatched user experience that motivates them to not only stay on your website but also take the action you desire. 

🌟Pro tip: All the tips highlighted in this blog are more or less inclined towards providing an impeccable user experience to your website’s visitors. In other words, user experience is your trump card!🌟

  • Lay emphasis on video marketing

Video marketing is a powerful tool that can generate huge traffic numbers for you. However, most digital marketers are yet to truly embrace it in their campaigns. 

So it is strongly advised to get rid of ‘filler’ content that honestly doesn’t serve any purpose and instead, focus on imbibing informative content into videos. A short and crisp video not only engages the audience but also convinces them that your website is going to make their lives better. 

  • Create comprehensive and engaging content that offers value 

One has to realise that Google is looking for the best and the most helpful search result that provides value to the visitor. This can be ensured by high-quality content that is structured, informative and enriched with optimal usage of the right keywords in order to rank the site on the internet and make your business sell. 

  • Prioritise mobile-first indexing

By “mobile-indexing”, it means that Google considers the mobile version of a website as the primary version. In other words, if your business website is not mobile-friendly, your site rankings are bound to go downhill. At the end of the day, it is all about giving the mammoth mobile audience base an excellent user experience as they browse your site. 

  • Improve site loading speed

This is a no-brainer. If your site doesn’t load quickly enough, then it simply makes your visitor frustrated and they bounce off your site to a competitor’s site which could possibly be faster than yours. How embarrassing!

Therefore, it is crucial that you must take care of certain important functionalities such as optimisation of images, removal of render-loving JavaScript, minimise CSS and HTML etc. With this, you can rest assured that your webpages are loading just like they should be. 

  • Ensure maximum user engagement

Quint Digital is a well-known digital marketing agency that has earned an excellent reputation for itself by being the top PPC agency in Melbourne. Our PPC experts have always insisted on giving special attention to user engagement. Our experts suggest the following in order to maximise your site’s user engagement:

  1. Easy to read content through meticulous utilisation of headings, white spaces and well-placed images
  2. Inclusion of internal and external linking in the content
  3. Proper usage of CTAs
  • Frequent blogging

Blogs are an excellent means to draw in traffic and generate leads for your business. Blogs give you the freedom to tell a story, speak about your products or services, target location-based keywords and services more effectively and imbibe interlinking and bring authority through superior content. Blogs give your audience a frequent and new outlook on your business and can convince them to do business with you. Oh, as a bonus, it also improves your site ranking and authority. 

These 7 expert SEO tips are tried and tested and are responsible for the huge client base of Quint Digital. Our SEO services are varied and effective in getting your business to be successful in the market. 

If you’re looking to create a dominating presence for your business in your location, then our local SEO Melbourne services got you covered.

Want to turn your eCommerce website into an online shopper’s hub? Well, our eCommerce SEO Melbourne services are all you need. 

And as mentioned previously, we are also the top PPC agency Melbourne. So your paid advertising experts will get your business hot and trending, taking it to the next level of business success. 

So regardless of the nature of your business, look no further than Quint Digital!

Our lead strategist is eager to speak to you! So we are offering a no-obligation and FREE 30-minute Strategy Session Call. This call will aim to understand your business, its goals and show you how we can bring unprecedented growth, sales and ROI for your business. 

This is quite frankly the first monumental step for you to take and make your business soar over the market! 

Looking forward to hearing from you!

Book Your FREE Strategy Session

Harpreet Singh

Harpreet Singh

Harpreet has over 14 years of experience in direct sales and marketing, a promising track record of churning out revenue for businesses and a headstrong attitude to pursue success.