Total Pest Control Case Study

How we built an online presence for Shepparton’s leading pest control service

Total Pest Control Shepparton is an expert service provider for pest control in Shepparton. With decades of experience in serving Shepparton, Total Pest Control wanted to achieve more than just being a recommendation when it came to freeing up living space from pests. 

Total Pest Control wanted a website that would fetch them Google search benefits and ads that would filter people all across Shepparton into making a booking with them. 

351

Increase in Organic Leads

74.35%

increase in conversion rates

25

increase in direct traffic

Total Pest Control: An Overview

Total Pest Control has a strong local presence in Shepparton and they wanted to establish a footing in other neighboring areas. The grounds of achieving that was to create a functional and responsive website that would be capable of taking pest control requests online.

Total Pest Control’s initial Google Ads were initially getting them the right calls but they later dried down as the ads weren’t targeting the audience that needed pest control services i.e.., people who were actually looking for Total Pest Control’s services.

So, when they came to Quint Digital, we crafted a strategy that is exclusive to the brand’s needs and to achieve our goal of reaching a highly specific target audience. We achieved this goal by making the best use of competitor research, performing highly targeted on-page and off-page activities and, impactful and highly-targeted Google Ads and consistent GMB postings. The very foundation of our strategy revolved around on sales, organic growth and ROI.

This approach helped in establishing the client as a brand that had a credible online, highly user-friendly website and a promising local presence. 

The Approach

Drive Traffic

It is vital to create an affirmative brand presence in a way that the said business is the unanimous choice for customers. Backed with meticulously crafted strategies that were designed to boost the inflow of potential customers, we brought about a whopping 25.21% increase in direct traffic

Website speed

Without good website speed, users simply won't stick around for the business anymore. As such, we left no stone unturned in creating a stellar website that loads quickly and is extremely convenient to use. We laid emphasis on making the site all-device-friendly, thereby resulting in bounce rate drops of up to 91.19%

Organic Growth

With the expertise of our famed SEO services that use the most relevant keywords judiciously and help in naturally bringing in relentless lead generations, we were able to achieve a staggering 351% increase in organic leads within the course of a few months

Rigorous and Revenue focused

Intensive and bullish GMB campaigns that are aimed at making the business dominate led to a strong brand image complemented by 3.17k listings on search and 431 listings on the map

Domination was the key

With highly specific and targeted ads, we were determined to get Total Pest Control top spot when it came to pest control in Shepparton and surrounds. By specifically targeting location-based keywords and backlinking, we have been able to establish authority for Total Pest Control that bears fruits of success.

Results

351

Increase in Organic Leads

91.19

Bounce rate

25

increase in direct traffic

319

phone calls, contact us clicks, booking of appointments

74.35%

increase in conversion rates

3100

Listings on Search

431

listings on maps

Monumental GMB presence in Shepparton

The business is running successfully as a COVID safe business

Total Pest Control: An Overview

Procure

Understanding that Total Pest Control Shepparton offers one of its kind services, we were determined to create an online presence that spoke about the brand and is a lead generating machine

Procure

Understanding that Total Pest Control Shepparton offers one of its kind services, we were determined to create an online presence that spoke about the brand and is a lead generating machine

Procure

Understanding that Total Pest Control Shepparton offers one of its kind services, we were determined to create an online presence that spoke about the brand and is a lead generating machine