Transform Your Small Business into a Million Dollar Brand with Sales Copies that Lead to Ready-to-pay Customers
This is not a gimmick! See behind the scenes of our 10 simple yet invaluable copywriting techniques that help businesses like yours scale the revenue you have always wanted!
Being a small business in today’s extremely competitive market is a challenge in itself. There’s a lot of noise in the market, heaps of false promises, quality being compromised day in and day out and fancy success formulae that never really, umm, succeed.
In fact, a shocking estimate has shown that a whopping 97% of Australian small businesses fail! That’s the big picture.
But your small business that bears the dint of your hard work and investment is simply lost in the maze. Furthermore, partnering with digital marketing agencies that present you with complicated strategies that go over your head just doesn’t help you in any way whatsoever.
In the midst of all this, it makes you wonder what your successful competitors are getting done right. Is it because they are shelling out thousands of dollars every month? Or is there some secret formula that you aren’t aware of?
Undoubtedly, digital is the way to go. An analysis by Google depicts how small businesses can gain tremendous growth and success by creating an online presence for themselves. So that brings us back to the pressing queries on what they’re doing right.
Lots of questions but no real solution. We know how frustrating and helpless you feel. Even marketing experts like us have been in your shoes at one time.
So guess what most businesses like yours are missing out on! What is the sweet spot that your successful rivals are hitting and getting the high-hanging fruit as a result?
Simple, effective and impactful copies that resonate with your ideal customer and transform them from mere prospects to your loyal fans who are ready to pay, anytime and on-demand
Copywriting: A 360° all-round and multifunctional tool
Microsoft has highlighted how the various facades of copywriting have become a vital tool for businesses to succeed.
Content copies form the basic premise of any business campaign. They are the alpha and the beta of most marketing strategies as their strength lies in the ability to merge and gel with all other aspects of digital marketing.
Web design, Google and Facebook ads, SEO, videos… you name it; the common parameter is copies. Copies are tangible, you see them, you can read them and you form an association with them. They do not necessarily take centre stage but instead, collaborate with all the other marketing tools and areas that ultimately form a successful, working campaign for your business.
Copywriting vs Content Writing: How is the former a powerful sales tool for your business?
More often than not, agencies tend to mix up content writing and copywriting, thereby giving your underwhelming sales copies that may bring leads but don’t necessarily convert. Ironically, this has been a major concern for a multitude of business owners as their leads simply do not pull the trigger and as such, do not hit the sales meter at all.
Look, while a professional marketing writer can handle both these closely related aspects, they are two very different skills. They are like close cousins, yet different individuals altogether.
As you can see, there exists quite a distinction between content writing and copywriting. Sadly, most agencies superimpose them both and the final copy is often haphazard, not really serving the purpose.
Ultimately, copywriting is an amazingly powerful sales tool that can help you cater your products/services to your ideal customer(s) and gain their trust and investment in the process.
Copies that speak YOUR language and derive YOUR goals
There’s another glaring point that most business owners, as well as agencies, miss out on. It is a very obvious and simplistic factor that is lost in the midst of most run-of-the-mill, one-dimensional strategies out there: it’s YOU
Notice how we have written ‘YOUR’ and ‘YOU’ in uppercase? Because that’s how important you are!
At the end of the day, it’s your business, your website and we, as an agency, are working towards your growth and success.
Therefore, we write copies that resonate with what you want to say, how much you love your product/service and most importantly, how much you love your customers. Sure, our professional copywriters would be actually writing the copy but they are trained and equipped to echo your voice and give a widespread outreach to it.
Digital marketing giant SEMrush has shed light on how copywriting has been the instrument of success for Australia’s leading E-retailers. No points for guessing how the same can benefit your small business!
Authentic, transparent copies from an honest agency
As your copies are a reflection of your business pursuits, it is important that you know what happens behind the curtains.
This write-up highlights the behind-the-scenes copywriting framework that most agencies won’t tell you about. A fully transparent framework takes your input and ideas, manifests those ideas into high-value copies that speak for you and gets you loyal and high-paying customers that your business truly deserves.
The intent of this write-up is simple: It shows you how much of an indispensable tool copywriting is for your small business, the groundwork that goes behind crafting a functional sales copy for your website and how it can bring you the massive downpour of sales and revenue that you expect out of your business.
How do we do that in this write-up?
By showing you the complete structure of the sales copy that we write for your business, in detail! You will know exactly how we build your very own online representative and more importantly, how it brings you the success that you desire out of your business.
Ready to be the tech-savvy, modern business owner who is always on the upward curve of their business growth and calling the shots to their unprecedented business growth?
See how we bring the ball in your court and hit it out of the park with these 10 killer copywriting techniques!
1. Strong, attention-grabbing headlines
We write impactful headlines that are meant to call out and grab the attention of your target audience. This way, the user would know that they are in the right place and are willing to click on your page.
But that’s not all! We ensure that our headlines do more than just grab eyeballs. In fact, our headlines are used to do one or all of the following:
- Grab their attention
- Call them out
- Show that you understand their problems
- Solve their problems through solution statement
- Mention a major benefit of your business
With a strategic headline, your audience would know that they are indeed in the right place and are getting what they want.
2. Identify their problem(s) and provide a powerful solution
The very premise behind a user accessing the internet for any product/service is the fact that they have a problem and are seeking a solution to that very problem.
That’s why we focus on carving a problem set-up for them. Here are some ways we place a hand on the back of your user and let them know that we acknowledge and understand their problem(s):
- Their current ways are difficult and tedious
- Emotionally frustrating
- Keeps them worried all the time
Next, we show them that your business is the go-to solution to their problems and are the only ones who can provide them with the exact solution that they seek. Your business has the expertise, knowledge, understanding and experience to understand the problem in question and provide them with solutions that solve everything.
3. Show that you are a result-oriented business
Your solutions are empty vessels if they don’t produce the results that your customers desire. As such, we make it a point to state that your business provides reliable products/services that will get the results quickly.
As such, your customers are convinced that within the mentioned time frame, they can expect to see a significant improvement in their quality of life by using your business’ resources. In other words, we word it in a way that assures them of a better life in a few months or maybe even years, but with guaranteed results.
4. Build brand awareness
It is basic human psychology to place trust in something that comes across as credible. Therefore, be it testimonials, case studies, number of clients served, reviews or ratings; your copy will proudly display your accolades to build credibility and trust. The icing on the cake is that this can be continually expanded with time and experience.
Even if you are a newbie business, we include your in-team expertise and versatility to build upon your credibility.
5. Place your offer
By this time, your audience is pretty much invested in your business and its assets. It’s time to put forward your offer. And believe it or not, you can use this to build more trust and credibility!
Let’s see how…
Look, it is important that you don’t come across as a cheap and desperate salesperson to your prospective customers. Therefore, our copy would likely employ a reverse psychology method. We state that your offer is strictly for those who are truly serious about seeing their life improve through high-quality products/services and it’s okay if they don’t want it.
This not only takes your audience by surprise but also helps them establish a good degree of confidence in your business and view you as a legitimate and non-gimmicky brand. As a result, you earn trust from them and they are now convinced that you provide style as well as substance.
6. Focus on providing value
Your offer would sound more reinforced and irresistible if you show them that you’re providing them with more value than what they’re paying for. This is usually represented in terms of high ROI, added benefits within your offer that your competition is not providing or the sheer assurance that your products/services bear results more quickly than they expect.
7. Time for the price reveal
As a business owner, you are looking to make money out of your business. If that isn’t happening, there’s no point in the business in the first place!
Set a competitive price that provides them undeniable value and we word in a simple, concise and uncomplicated manner. We pitch a certain content idea behind the price. Such ideas typically include:
- A limited price offer
- Early-bird access or discount
- As a token of gratitude
- As they are among the first customers
The core idea is to show that you care deeply about your customers and are giving them an amazing deal that invites a nod of approval and evokes a “shut up and take my money” stance from them.
8. Introduce fear/urgency
We don’t just present a gimmicky or false urgency into their minds. After all, maintaining their trust is crucial and while you may get the sale you desire, losing trust is bad in the long run.
Therefore, instead of a fake presentation, opt for a legitimate urgency that revolves around having limited slots open for low price/your amazing offer, prompting them to move and take action ASAP.
Remember, if you do ask us to write a copy that presents an urgency, it is important that you stick to it. This brings a lot of leverage and loyalty to your side. In this case, the benefits for you are long-term and very rewarding.
9. Give them a guarantee
Your customers are investing their time, effort and money in you. So it is our responsibility to remove any hesitation or second thoughts that might be hovering over them.
Stating a solid guarantee that eliminates all their apprehensions and convinces them that they can bank on your business, hassle-free and without any doubt. This also shows that you relate to and care for your customer, making them emotionally invested in your business as a whole.
10. Deliver the Call-to-action (CTA) prelude and text
The CTA may only be of a few words but they are the finale to your sales copy, your mic drop, your final act to secure a dedicated customer for your business.
We write a short but monumental copy that tells them that if they want a certain outcome and derive certain benefits from that outcome, then they should take action before it runs out.
This is a prelude to the actual CTA text, which is written in a 1st person perspective with worthy phrases such as
- Let’s start my journey
- I’m ready to sign up
- Send me
- I’m all set to begin
- I want to invest
- And so on…
We avoid the cliché stuff like Start, Subscribe, Begin etc.
Quint Digital: The architect of Australia’s leading small business empires
The biggest USP of Quint Digital as a digital marketing agency is our multidimensional approach towards making your business click and jingle with dollars in your bank account.
We utilise these simple, effective and strategic copywriting techniques and knit them along with multiple channels of digital marketing to create an amazing website for you. This holistic website functions as a well-oiled sales and revenue-generating machine meant to spell resounding success for your business.
Most importantly, we involve you completely throughout the process that uses our digital marketing strategies as instruments to chisel your success story… a story we write through the most powerful and customer-grabbing copies in the market today!
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