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Revealed by the leading digital marketing company Melbourne! Missing this is like missing out on that $$$!

The world of digital marketing is extremely dynamic. With countless businesses going online after the global COVID-19 pandemic, there is no more a ‘textbook method’ that ensures a successful run for online businesses. 

There are always new trends in various aspects of digital marketing that tend to be a hot special favourite among marketing gurus and strategists. 

And then, there are trends that bridge the gap between the impulsive ones and the textbook ones. That is exactly the focus of this blog post.  

Web Development Melbourne: A priority

A good business website is the basis for running a successful online business. 

While this statement comes across as an obvious fact, it often slips in the minds of several business owners that the website design and development are critically instrumental in making their brand and its products/services stand out in the cutthroat competition of the online market. 

In order to achieve the business growth, sales and returns that you desire, it is an absolutely necessity to arm your website with relentless web development and design, that cements your brand as a top tier, trustworthy and superior quality assured business. 

By arming your online business with a monumental and hot special website that lucidly puts forward your brand’s content, message and products/services, consequently making a tremendous positive impact on your consumers, you can bet that you would relish the business success that you have always expected.  

So why is this blog post so important?

Honestly, there are many blogs like this out there. A simple search on Google will bring you numerous blogs on the same.

So what separates us from the rest?

It’s the fact that we are the leading digital marketing agency Melbourne that was one of the most dominant agencies even during the heights of the pandemic.

Quint Digital is a premier Melbourne-based and result-oriented digital marketing agency with full-fledged expertise in all areas of online marketing in Australia. 

Our USP lies in our unique multidimensional approach wherein we employ multiple channels of marketing strategies and utilise them as one unit that serves as your business’ Swiss Army Knife. This way, your multidimensional business campaign is equipped with strategies that get it all done for you… explosive online traffic, lead generations, sales and ROI. 

We are proud to possess an exceptional track record of making online businesses like yours a stellar success on the internet. 

Our expert web design and web development Melbourne team is responsible for highly functional and successful websites of numerous small and medium-sized businesses in Australia, making us the top website design agency Melbourne

How can a top website design agency help with web development Melbourne?

A website design agency Melbourne fulfils more niches than one can imagine. Our expert web design and development team at Quint Digital is diverse and is composed of several digital marketing streams to turn into one full package for your business. 

Here are the various elements of our website design Melbourne techniques:

Vision to business goals:  A professional web design company Melbourne helps to raise awareness of  a vision of the business goals to the audience and keep a long-lasting impact on their minds

Search Engine Optimisation: Website designer uses new techniques and site structure for SEO to attract search engine traffic and visibility to in various search engines

Conversion Rate Optimisation: An expert web designer uses an effective layout for CRO to maintain the number of users who visit and perform some activities on the site

User Experience: A visually smart and fast site creates a good impact on the users leading them to experience an amount of satisfaction while navigating through the site. A web designer ensures a smooth UX with a mobile-friendly website including limited sized images and video thumbnails

Graphic designs: A professional website design company has experienced graphic designers who have a broad spectrum from branding and logo design to various screen-based designs

Brand strategists: Several brand strategists help to maintain an attractive brand message and strategies to have skyrocketed profit in the long run

Content writers: Content writers not only just write a few words for a business but also create informative contents for social media platforms, blogs and emails

Expert web design expert trends highlighted by the top website design agency Melbourne

The aim of this write-up is to present you 2021’s hottest web design trends that are currently making online businesses soar over the market. Today, web design is more creative and interactive than ever before. Through this blog, business owners are bound to gain an edge over their competition and be set on running a successful online business with the help of a leading digital marketing agency Melbourne like Quint Digital. 

It also features excerpts from our blog on UX design features. 

Here are 2021’s Hottest Web Design Trends!

White space

The meticulous usage of white spaces in web pages not only creates a pleasing aesthetic look but also adds value by giving importance to the content involved. With white spaces, you can specifically make the user look at all the important information on the web page and not get distracted.

For instance, if there is less white space between two elements, then the user would probably see them as one element. This leads to the possibility of the user missing out on important information that you want to convey. As such, using white space as a means to separate information is great for actually conveying important information and improving the user experience.

Optimise the loading speed of your webpages

Imagine opening a website and waiting for many seconds before the webpages actually loads and presents themselves. 

Frustrating, right?

A delay of just 5 seconds has resulted in 20% of a website’s visitors to skip over to another website.

Harsh, but understandable. 

The good news is it has been depicted that improving the loading speed spiked up the lead conversions by a whopping 16.5%, resulting in impressive revenue.

The point worth noting here is that the online audience is always in a rush. They desire the quickest and the most efficient access to their needs. When they come to your business website, they would naturally expect your webpages to load super quick and display the information that brought them to your website in the first place.

In conclusion, optimising the speed of your website and webpages is a guaranteed method to grab a lot of eyeballs from the online audience and it actually makes them stay.

Use effective Call to Action buttons

The Call to Action button (CTA) is the actual point of action when a user becomes a customer by buying your product(s). 

Human beings always love it when they are directly told to do something rather than indirectly giving out the message. In a similar fashion, the CTAs are clearly an action word that direct the user to perform an important action. 

For your customers, CTAs help a great deal in navigation as they know exactly where to find the buttons that let them buy or perform any other relevant action. 

As such it is important to think about the proper placement of the CTAs, the wording for the CTA text and the colours of the buttons which help in elevating the UX for your website’s customers.

Use of headings

Headings are a crucial part of your content in digital marketing. Very crucial, in fact.

Just like blank spaces, headings are an extremely convenient way to direct your customers towards relevant information and in helping them know where to find what they want. 

However, unlike blank spaces, headings use text in doing the same. They directly convey the message you want to show to your customers by using attention-grabbing and highlighted text. 

On the grounds of SEO, headings are an excellent way to include keywords and help in attaining high ranking in the Google search engine results.

Attention to hyperlinks

Hyperlinks are literally where you want your website visitors to click on. In other words, hyperlinks are instrumental in converting leads into customers. 

The standard method for showing hyperlinks is underlined blue text, which is easily recognisable as a hyperlink. 

It is strongly recommended to stick to this practice as it not only conveys the message to the user that it should be clicked but also helps in drawing attention to the links you want to be clicked. 

Put the point across with bullet points

The use of bullet points is a time-tested technique to enhance readability and put your message across in an effective manner. 

Your business is going to have products or services which you are selling through the website. In turn, your products or services will have important parameters such as features, benefits and specifications that are important to put forward when you are selling the same. 

Nothing presents these parameters better than bullet points. Bullet points help in putting across information in an organised and effective way, making it a mandatory inclusion for improving the UX

Usage of real images

It is a well-known fact that people react very well to visual cues. The (proper) use of images is an excellent way to achieve that. 

It is a common practice among various businesses to use stock photos on their website. This practice should be strictly avoided as it not only takes away trust from your website visitors but also creates a negative brand image. 

Instead, using real photos of your products gives a sense of authenticity and trust in your brand, and makes it a pleasant experience for any visitor to browse through your website

For all your website design requirements, Quint Digital has you covered!

We will craft a custom digital strategy for your business and can guarantee exceptional sales figures and return on investment. We offer web design and web development Melbourne at its finest!

Let us show you what your business website is capable of and build a site that you can be proud of!

Contact Quint Digital

Harpreet Singh

Harpreet Singh

Harpreet has over 14 years of experience in direct sales and marketing, a promising track record of churning out revenue for businesses and a headstrong attitude to pursue success.