Get profitable returns from your YouTube Advertising campaigns

Capture the attention of your ideal audience

Online users are notorious for having a short attention span and it is indeed a challenge to capture the attention of your audience. With crisp YouTube ads, your audience would be more likely to check out your videos and pay attention to what your business has to offer.

Videos are a strong sales pitch

It is an established fact that people react more proactively to videos than mere text. Through YouTube advertising of your brand’s products/services, you can convey a lot in a short span of time and convince them to make a purchase.

It's the second-largest search engine

Did you know that people use YouTube’s search engine to search for solutions to their problems? In fact, it processes over 3 billion searches a month, more than Yahoo, AOL and Bing combined. This makes YouTube the second-largest search engine after Google!

By promoting your business through YouTube ads, your brand can achieve a massive reach amongst a huge consumer base.

Builds trust and boosts credibility

Today’s online users don’t just trust businesses without any research or familiarity. Through YouTube marketing, you can give your business a face. By marketing content on videos that have either you or your employees, your audience can get a face that they are familiar with when they interact with your future ads. In other words, they are most likely to trust your brand.

Better SEO

Videos have begun appearing more often in the Google search engine results pages (SERPs). This is courtesy of the fact that Google gives a better ranking to websites with YouTube marketing. As such, by reinforcing your web pages with YouTube videos, your website is a whopping 53 times more likely to appear on the first page of Google search results.

Excellent analytics features

YouTube offers free analytics on the performance of each video you put up. YouTube’s Insights offer you complete data-driven analytics on parameters such as number of views, likes and other viewer details such as demographics and comments.

Additionally, YouTube also offers the amazing feature of Discovery. This gives you information on how your users are finding your business and what means are being used to discover you. With these features, you can optimise your future campaigns to get better results.